DEFY THE ORDINARY Trademark
Trademark Overview
On Wednesday, March 13, 2019, a trademark application was filed for DEFY THE ORDINARY with the United States Patent and Trademark Office. The USPTO has given the DEFY THE ORDINARY trademark a serial number of 88338057. The federal status of this trademark filing is REGISTERED as of Tuesday, October 29, 2019. This trademark is owned by Cervecería Modelo de México, S. de R.L. de C.V.. The DEFY THE ORDINARY trademark is filed in the Light Beverage Products category with the following description:
Beer
General Information
| Serial Number | 88338057 |
| Word Mark | DEFY THE ORDINARY |
| Filing Date | Wednesday, March 13, 2019 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, October 29, 2019 |
| Registration Number | 5899170 |
| Registration Date | Tuesday, October 29, 2019 |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, June 18, 2019 |
Classification Information
| International Class | 032 - Beers; mineral and aerated waters and other nonalcoholic drinks; fruit drinks and fruit juices; syrups and other preparations for making beverages. |
| US Class Codes | 045, 046, 048 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, April 1, 2019 |
| Primary Code | 032 |
| First Use Anywhere Date | Wednesday, April 3, 2019 |
| First Use In Commerce Date | Wednesday, April 3, 2019 |
Trademark Owner History
| Party Name | TRADEMARKS GRUPO MODELO, S. DE R.L. DE C.V. |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 99 - Other |
| Address | CIUDAD DE MEXICO 11650
MX |
| Party Name | Cervecería Modelo de México, S. de R.L. de C.V. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 99 - Other |
| Address | Mexico City C.P.01210
MX |
| Party Name | Cervecería Modelo de México, S. de R.L. de C.V. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 99 - Other |
| Address | Mexico City C.P.01210
MX |
| Party Name | Cervecería Modelo de México, S. de R.L. de C.V. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 99 - Other |
| Address | Mexico City C.P.01210
MX |
Trademark Events
| Event Date | Event Description |
| Saturday, March 16, 2019 | NEW APPLICATION ENTERED |
| Monday, April 1, 2019 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Wednesday, May 8, 2019 | ASSIGNED TO EXAMINER |
| Monday, May 13, 2019 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, May 29, 2019 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, June 18, 2019 | PUBLISHED FOR OPPOSITION |
| Tuesday, June 18, 2019 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, August 13, 2019 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Monday, August 26, 2019 | TEAS STATEMENT OF USE RECEIVED |
| Monday, August 26, 2019 | USE AMENDMENT FILED |
| Friday, September 20, 2019 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Friday, September 20, 2019 | STATEMENT OF USE PROCESSING COMPLETE |
| Thursday, September 26, 2019 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Friday, September 27, 2019 | NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED |
| Tuesday, October 29, 2019 | REGISTERED-PRINCIPAL REGISTER |
| Wednesday, January 31, 2024 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Tuesday, October 29, 2024 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
