| Serial Number | 99148069 |
| Word Mark | DEFY ORDINARY |
| Filing Date | Monday, April 21, 2025 |
| Status | 680 - APPROVED FOR PUBLICATION |
| Status Date | Wednesday, September 17, 2025 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | NOT AVAILABLE |
| Goods and Services | Advertising and marketing; Advertising and marketing consultancy; Development of marketing strategies, concepts and tactics, namely, audience development, brand awareness, online community building and digital word of mouth communications; Branding services, namely, consulting, development, management and marketing of brands for businesses and/or individuals; Social media strategy and marketing consultancy focusing on helping clients create and extend their product and brand strategies by building virally engaging marketing solutions; Providing marketing consulting in the field of social media; On-line customer-based social media brand marketing services; Influencer marketing services; Marketing research services; Conducting business and market research surveys; Market research and business analyses; Production of advertising matter and commercials; Post-production editing services for video and audio commercials; Production of television commercials; Production and distribution of radio and television commercials; Post-production editing of advertising or commercials; Advertising services, namely, creating corporate and brand identity for others; Advertising copywriting; Media buying advice, namely, advising the client how much media time, and at what times the client should be purchasing advertising; Providing consulting services in the field of facilitating the planning, buying, and selling of media; Development, creation, production, and post-production of advertising content; Consumer strategy business consulting in the fields of marketing, sales, operation, and product design particularly specializing in the use of analytic models for the understanding and predicting of consumer, business, and retail market trends and actions; Marketing research services in the nature of tracking consumer behavior and analyzing consumer trends; Market research |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, April 21, 2025 |
| Primary Code | 035 |
| First Use Anywhere Date | Monday, November 30, 2020 |
| First Use In Commerce Date | Monday, November 30, 2020 |
| Party Name | Big Day the Agency, LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | San Diego, CA 92115 |
| Event Date | Event Description |
| Monday, April 21, 2025 | NEW APPLICATION ENTERED |
| Monday, April 21, 2025 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Wednesday, September 17, 2025 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Monday, September 15, 2025 | ASSIGNED TO EXAMINER |
| Monday, April 21, 2025 | APPLICATION FILING RECEIPT MAILED |