DEFEAT THE NORM Trademark
Trademark Overview
On Monday, January 22, 2018, a trademark application was filed for DEFEAT THE NORM with the United States Patent and Trademark Office. The USPTO has given the DEFEAT THE NORM trademark a serial number of 87764582. The federal status of this trademark filing is CANCELLED - SECTION 8 as of Friday, October 17, 2025. This trademark is owned by Defeat The Norm. The DEFEAT THE NORM trademark is filed in the Clothing & Apparel Products and Education & Entertainment Services categories with the following description:
Clothing, namely, t-shirts, hoodies, and hats
Entertainment services, namely, providing podcasts in the field of pop culture
General Information
| Serial Number | 87764582 |
| Word Mark | DEFEAT THE NORM |
| Filing Date | Monday, January 22, 2018 |
| Status | 710 - CANCELLED - SECTION 8 |
| Status Date | Friday, October 17, 2025 |
| Registration Number | 5717166 |
| Registration Date | Tuesday, April 2, 2019 |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, June 5, 2018 |
Trademark Statements
| Goods and Services | Clothing, namely, t-shirts, hoodies, and hats |
| Goods and Services | Entertainment services, namely, providing podcasts in the field of pop culture |
Classification Information
| International Class | 025 - Clothing, footwear, headgear. |
| US Class Codes | 022, 039 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, October 17, 2025 |
| Primary Code | 025 |
| First Use Anywhere Date | Wednesday, December 20, 2017 |
| First Use In Commerce Date | Wednesday, October 10, 2018 |
| International Class | 041 - Education; providing of training; entertainment; sporting and cultural activities. |
| US Class Codes | 100, 101, 107 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, October 17, 2025 |
| Primary Code | 041 |
| First Use Anywhere Date | Wednesday, November 30, 2016 |
| First Use In Commerce Date | Wednesday, November 30, 2016 |
Trademark Owner History
| Party Name | Defeat The Norm |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | West Orange, NJ 07052 |
| Party Name | Defeat The Norm |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | West Orange, NJ 07052 |
| Party Name | Defeat The Norm |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | West Orange, NJ 07052 |
Trademark Events
| Event Date | Event Description |
| Thursday, February 1, 2018 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Wednesday, May 2, 2018 | ASSIGNED TO EXAMINER |
| Wednesday, May 2, 2018 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, May 16, 2018 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, June 5, 2018 | PUBLISHED FOR OPPOSITION |
| Tuesday, June 5, 2018 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, July 31, 2018 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Wednesday, January 16, 2019 | TEAS STATEMENT OF USE RECEIVED |
| Saturday, February 9, 2019 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Wednesday, January 16, 2019 | USE AMENDMENT FILED |
| Saturday, February 9, 2019 | STATEMENT OF USE PROCESSING COMPLETE |
| Thursday, February 28, 2019 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Friday, March 1, 2019 | NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED |
| Tuesday, April 2, 2019 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, April 2, 2024 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Friday, October 17, 2025 | CANCELLED SEC. 8 (6-YR) |
