| Serial Number | 87645295 |
| Word Mark | DECODED ADVERTISING |
| Filing Date | Friday, October 13, 2017 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, November 13, 2018 |
| Registration Number | 5604593 |
| Registration Date | Tuesday, November 13, 2018 |
| Mark Drawing | 4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, August 28, 2018 |
| Goods and Services | Advertising agency services; advertising, promotional and marketing services; advertising, marketing and promotion services; experiential marketing services; strategic business and marketing consulting services for others relating to experiential marketing; activation marketing services and brand identity communications services via digital and social media activation, e-commerce and mobile campaigns, word of mouth, viral, buzz campaigns in support of experiential marketing programs; event marketing, namely, arranging and conducting marketing promotional events for others; promoting the goods and services of others by arranging for sponsors to affiliate their goods and services with sports and entertainment events; public relations services; business services, namely, planning, executing and negotiating the purchase of advertising and media space and time; media market research and consultation; advisory and consultation services in the field of advertising and business; production of advertising materials and commercials; providing advertising for others online over a global computer network; marketing and brand consulting services, namely, creation and development of brand strategy and brand identities for others; interactive advertising, marketing, and promoting of the goods and services of others; sales promotion services; direct marketing; market research and marketing data analytics to evaluate consumer reaction, assess the marketplace and develop marketing strategies; marketing and advertising services, namely, creation of behavioral models, segmentation analyses, relationship marketing campaigns, and marketing tools to increase knowledge of customer and consumer needs; creation and management of customer loyalty programs for commercial, promotional, and/or advertising purposes |
| Disclaimer with Predetermined Text | "ADVERTISING" |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, October 24, 2017 |
| Primary Code | 035 |
| First Use Anywhere Date | Sunday, August 31, 2014 |
| First Use In Commerce Date | Sunday, August 31, 2014 |
| Party Name | Decoded Advertising, LLC |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | New York, NY 10005 |
| Party Name | Decoded Advertising, LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | New York, NY 10005 |
| Party Name | Decoded Advertising, LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | New York, NY 10005 |
| Event Date | Event Description |
| Monday, November 13, 2023 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Tuesday, November 13, 2018 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, August 28, 2018 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, August 28, 2018 | PUBLISHED FOR OPPOSITION |
| Wednesday, August 8, 2018 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Monday, July 23, 2018 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Tuesday, July 17, 2018 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Tuesday, July 17, 2018 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Monday, July 16, 2018 | ASSIGNED TO LIE |
| Monday, July 2, 2018 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Thursday, January 25, 2018 | NOTIFICATION OF PRIORITY ACTION E-MAILED |
| Thursday, January 25, 2018 | PRIORITY ACTION E-MAILED |
| Thursday, January 25, 2018 | PRIORITY ACTION WRITTEN |
| Tuesday, January 23, 2018 | ASSIGNED TO EXAMINER |
| Tuesday, October 24, 2017 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Tuesday, October 17, 2017 | NEW APPLICATION ENTERED |