DEAR SUGAR Trademark

Trademark Overview


On Tuesday, June 20, 2017, a trademark application was filed for DEAR SUGAR with the United States Patent and Trademark Office. The USPTO has given the DEAR SUGAR trademark a serial number of 87498494. The federal status of this trademark filing is SECTION 8 - ACCEPTED as of Tuesday, July 30, 2024. This trademark is owned by Cheryl Strayed, Inc.. The DEAR SUGAR trademark is filed in the Paper & Printed Material Products and Education & Entertainment Services categories with the following description:

Entertainment services, namely, providing radio programs in the field of personal advice via a global computer network; Educational and entertainment services, namely, providing motivational and educational speakers in the field of self- and personal improvement; Educational and entertainment services, namely, providing motivational speaking services in the field of personal advice; Educational and entertainment services, namely, a continuing program about personal advice accessible by radio, television, satellite, audio, video and computer networks; Educational services, namely, providing a continuing prerecorded audio program in the field of personal advice accessible over the internet; Entertainment services in the nature of live personal advice and literary figure performances; Entertainment services in the nature of development, creation, production, distribution, and post-production of podcasts; Entertainment services, namely, personal appearances by a author, writer and personal...

Books in the field of personal advice; Syndicated columns dealing with personal advice; Syndicated newspaper columns dealing with personal advice; Printed books in the field of personal advice; Printed matter, namely, paper signs, books, manuals, curricula, newsletters, informational cards and brochures in the field of personal advice
dear sugar

General Information


Serial Number87498494
Word MarkDEAR SUGAR
Filing DateTuesday, June 20, 2017
Status701 - SECTION 8 - ACCEPTED
Status DateTuesday, July 30, 2024
Registration Number5394968
Registration DateTuesday, February 6, 2018
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, November 21, 2017

Trademark Statements


Goods and ServicesEntertainment services, namely, providing radio programs in the field of personal advice via a global computer network; Educational and entertainment services, namely, providing motivational and educational speakers in the field of self- and personal improvement; Educational and entertainment services, namely, providing motivational speaking services in the field of personal advice; Educational and entertainment services, namely, a continuing program about personal advice accessible by radio, television, satellite, audio, video and computer networks; Educational services, namely, providing a continuing prerecorded audio program in the field of personal advice accessible over the internet; Entertainment services in the nature of live personal advice and literary figure performances; Entertainment services in the nature of development, creation, production, distribution, and post-production of podcasts; Entertainment services, namely, personal appearances by a author, writer and personal advisor; Entertainment services, namely, providing podcasts in the field of personal advice; Entertainment, namely, a continuing personal advice show broadcast over the Internet; Providing a website featuring entertainment information in the field(s) of personal advice; Providing an online syndicated newspaper column in the field of personal advice; Providing on-line publications in the nature of e-books in the field of personal advice
Goods and ServicesBooks in the field of personal advice; Syndicated columns dealing with personal advice; Syndicated newspaper columns dealing with personal advice; Printed books in the field of personal advice; Printed matter, namely, paper signs, books, manuals, curricula, newsletters, informational cards and brochures in the field of personal advice

Classification Information


International Class016 - Paper, cardboard and goods made from these materials, not included in other classes; printed matter; bookbinding material; photographs; stationery; adhesives for stationery or household purposes; artists' materials; paint brushes; typewriters and office requisites (except furniture); instructional and teaching material (except apparatus); plastic materials for packaging (not included in other classes); printers' type; printing blocks.
US Class Codes002, 005, 022, 023, 029, 037, 038, 050
Class Status Code6 - Active
Class Status DateTuesday, June 27, 2017
Primary Code016
First Use Anywhere DateThursday, March 11, 2010
First Use In Commerce DateThursday, March 11, 2010

International Class041 - Education; providing of training; entertainment; sporting and cultural activities.
US Class Codes100, 101, 107
Class Status Code6 - Active
Class Status DateTuesday, June 27, 2017
Primary Code041
First Use Anywhere DateThursday, March 11, 2010
First Use In Commerce DateThursday, March 11, 2010

Trademark Owner History


Party NameCheryl Strayed, Inc.
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressPortland, OR 97212

Party NameCheryl Strayed, Inc.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressPortland, OR 97212

Party NameCheryl Strayed, Inc.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressPortland, OR 97212

Trademark Events


Event DateEvent Description
Monday, September 25, 2017NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Friday, June 23, 2017NEW APPLICATION ENTERED
Tuesday, June 27, 2017NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Monday, September 18, 2017ASSIGNED TO EXAMINER
Monday, September 25, 2017EXAMINERS AMENDMENT E-MAILED
Monday, September 25, 2017EXAMINERS AMENDMENT -WRITTEN
Monday, September 25, 2017EXAMINER'S AMENDMENT ENTERED
Wednesday, September 27, 2017EXAMINERS AMENDMENT -WRITTEN
Wednesday, September 27, 2017EXAMINERS AMENDMENT E-MAILED
Thursday, October 12, 2017ASSIGNED TO LIE
Wednesday, September 27, 2017EXAMINER'S AMENDMENT ENTERED
Wednesday, September 27, 2017NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Thursday, September 28, 2017APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, November 1, 2017NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, November 21, 2017PUBLISHED FOR OPPOSITION
Tuesday, November 21, 2017OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, February 6, 2018REGISTERED-PRINCIPAL REGISTER
Monday, February 6, 2023COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Tuesday, July 30, 2024CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Tuesday, July 30, 2024REGISTERED - SEC. 8 (6-YR) ACCEPTED
Tuesday, July 30, 2024NOTICE OF ACCEPTANCE OF SEC. 8 - E-MAILED
Tuesday, January 30, 2024TEAS SECTION 8 RECEIVED