| Serial Number | 87026046 |
| Word Mark | DEALERS SUPPLY COMPANY ESTABLISHED 1934 |
| Filing Date | Thursday, May 5, 2016 |
| Status | 702 - SECTION 8 & 15 - ACCEPTED AND ACKNOWLEDGED |
| Status Date | Thursday, June 16, 2022 |
| Registration Number | 5113801 |
| Registration Date | Tuesday, January 3, 2017 |
| Mark Drawing | 3000 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, October 18, 2016 |
| Description of Mark | The mark consists of a black signpost supporting a sign with the words "DEALERS SUPPLY COMPANY" in white lettering on a red background in stacked relationship and the term "ESTABLISHED 1934" in black lettering on a white background below the word "COMPANY". |
| Indication of Colors claimed | The color(s) red, black and white is/are claimed as a feature of the mark. |
| Goods and Services | On-line retail store services featuring automotive dealership supplies; Preparing promotional and merchandising material for others; Retail on-line ordering services featuring automotive dealership supplies also accessible by telephone, facsimile and mail order; Retail outlets featuring automotive dealership supplies; Retail store services featuring automotive dealership supplies; Computerized on-line retail store services in the field of automotive dealership supplies; On-line wholesale and retail store services featuring automotive dealership supplies; Preparation of customized promotional and merchandising materials for others |
| Disclaimer with Predetermined Text | "DEALERS SUPPLY COMPANY ESTABLISHED 1934" |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, May 10, 2016 |
| Primary Code | 035 |
| First Use Anywhere Date | Friday, March 30, 1934 |
| First Use In Commerce Date | Friday, March 30, 1934 |
| Party Name | Dealers Supply Company |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Roscommon, MI 48653 |
| Party Name | Dealers Supply Company |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Troy, MI 48099 |
| Party Name | Dealers Supply Company |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Troy, MI 48099 |
| Event Date | Event Description |
| Thursday, June 16, 2022 | NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED |
| Thursday, June 16, 2022 | REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK. |
| Thursday, June 16, 2022 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Monday, January 3, 2022 | TEAS SECTION 8 & 15 RECEIVED |
| Monday, January 3, 2022 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Tuesday, January 3, 2017 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, October 18, 2016 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, October 18, 2016 | PUBLISHED FOR OPPOSITION |
| Wednesday, September 28, 2016 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Thursday, August 25, 2016 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Thursday, August 25, 2016 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Wednesday, August 24, 2016 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Wednesday, August 24, 2016 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Monday, August 22, 2016 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Monday, August 22, 2016 | NON-FINAL ACTION E-MAILED |
| Monday, August 22, 2016 | NON-FINAL ACTION WRITTEN |
| Monday, August 22, 2016 | ASSIGNED TO EXAMINER |
| Wednesday, May 11, 2016 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Tuesday, May 10, 2016 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM |
| Monday, May 9, 2016 | NEW APPLICATION ENTERED IN TRAM |