| Serial Number | 72265885 |
| Word Mark | DEALERS CHOICE |
| Filing Date | Friday, March 3, 1967 |
| Status | 800 - REGISTERED AND RENEWED |
| Status Date | Tuesday, April 17, 2018 |
| Registration Number | 0847230 |
| Registration Date | Tuesday, April 9, 1968 |
| Mark Drawing | 1 - Typeset: Word(s) / letter(s) / number(s) |
| Published for Opposition Date | NOT AVAILABLE |
| Goods and Services | CLEANING AND POLISHING COMPOUND FOR AUTOMOTIVE FINISHES |
| International Class | 003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices. |
| US Class Codes | 004 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, November 2, 1999 |
| Primary Code | 004 |
| First Use Anywhere Date | Thursday, October 1, 1964 |
| First Use In Commerce Date | Thursday, October 1, 1964 |
| Party Name | MALCO PRODUCTS INC. |
| Party Type | 32 - New Owner After Registration |
| Legal Entity Type | 03 - Corporation |
| Address | BARBERTON, OH 44203 |
| Party Name | ILLINOIS TOOL WORKS INC. |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 03 - Corporation |
| Address | Glenview, IL 60025 |
| Party Name | AUTO WAX COMPANY, INC. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | DALLAS, TX 75247 |
| Event Date | Event Description |
| Friday, November 13, 1987 | REGISTERED - SEC. 9 FILED/CHECK RECORD FOR SEC. 8 |
| Saturday, April 9, 1988 | REGISTERED AND RENEWED (FIRST RENEWAL - 20 YRS) |
| Wednesday, December 27, 2006 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Friday, June 27, 2014 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Friday, June 27, 2014 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Friday, April 6, 2018 | TEAS SECTION 8 & 9 RECEIVED |
| Tuesday, April 17, 2018 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Wednesday, January 16, 2008 | TEAS SECTION 8 & 9 RECEIVED |
| Friday, January 18, 2008 | ASSIGNED TO PARALEGAL |
| Friday, January 18, 2008 | REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED |
| Friday, January 18, 2008 | REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS) |
| Friday, February 6, 2009 | CASE FILE IN TICRS |
| Tuesday, April 17, 2018 | NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED |
| Friday, April 11, 2025 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Tuesday, April 17, 2018 | REGISTERED AND RENEWED (THIRD RENEWAL - 10 YRS) |
| Tuesday, April 17, 2018 | REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED |