| Serial Number | 90340152 |
| Word Mark | DEALERMAX MAXIMIZING DEALER RESULTS |
| Filing Date | Tuesday, November 24, 2020 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, September 14, 2021 |
| Registration Number | 6483058 |
| Registration Date | Tuesday, September 14, 2021 |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, June 29, 2021 |
| Goods and Services | Educational services in the nature of training in the fields of sales and marketing for sales personnel, finance and insurance personnel, service advisor personnel, and management personnel of automobile and vehicle dealerships, and training materials distributed in association therewith; educational services in the nature of conferences and seminars in the fields of sales and marketing provided to sales personnel, finance and insurance personnel, service advisor personnel, and management personnel of automobile and vehicle dealerships |
| Description of Mark | The mark consists of the word "DEALERMAX" in a stylized font with the word "DEALER" in black and "MAX" in blue with a front facing black car with white headlights used as the first "a" in "DEALERMAX". The phrase "MAXIMING DEALER RESULTS" appears in the color gray. |
| Pseudo Mark | DEALER MAX MAXIMIZING DEALER RESULTS |
| Goods and Services | Third-party extended warranty services, namely, vehicle service contracts on vehicles manufactured by others for mechanical breakdown and servicing and other finance and insurance related products including but not limited to GAP, Maintenance, Lease Wear and Tear, Vehicle Theft Protection, Vehicle Pre-paid Maintenance, Tire and Wheel Protection, Dent Protection, Key Loss, Windshield, Roadside Assistance, Paint Protection, Interior Protection, Trade-in Loss Protection, Total Loss Protection and other programs and any myriad of service bundle offerings |
| Indication of Colors claimed | The color(s) black, white, gray and blue is/are claimed as a feature of the mark. |
| Goods and Services | Providing strategic business consulting services for automobile and vehicle dealerships; business consulting services; providing business intelligence services in the field of automobile and vehicle dealerships |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, January 29, 2021 |
| Primary Code | 035 |
| First Use Anywhere Date | Tuesday, September 17, 2019 |
| First Use In Commerce Date | Tuesday, September 17, 2019 |
| International Class | 036 - Insurance; financial affairs; monetary affairs; real estate affairs. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, January 29, 2021 |
| Primary Code | 036 |
| First Use Anywhere Date | Tuesday, September 17, 2019 |
| First Use In Commerce Date | Tuesday, September 17, 2019 |
| International Class | 041 - Education; providing of training; entertainment; sporting and cultural activities. |
| US Class Codes | 100, 101, 107 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, January 29, 2021 |
| Primary Code | 041 |
| First Use Anywhere Date | Tuesday, September 17, 2019 |
| First Use In Commerce Date | Tuesday, September 17, 2019 |
| Party Name | BROWN & BROWN OF KENTUCKY LLC |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | DAYTONA BEACH, FL 32114 |
| Party Name | DealerMax Operations, LLC |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Berwyn, PA 19321 |
| Party Name | DealerMax Operations, LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Berwyn, PA 19321 |
| Party Name | DealerMax Operations, LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Berwyn, PA 19321 |
| Event Date | Event Description |
| Friday, November 27, 2020 | NEW APPLICATION ENTERED |
| Friday, January 29, 2021 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Saturday, January 30, 2021 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Saturday, May 8, 2021 | ASSIGNED TO EXAMINER |
| Saturday, May 8, 2021 | EXAMINERS AMENDMENT -WRITTEN |
| Saturday, May 8, 2021 | EXAMINERS AMENDMENT E-MAILED |
| Saturday, May 8, 2021 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Monday, May 10, 2021 | ASSIGNED TO LIE |
| Tuesday, May 11, 2021 | EXAMINER'S AMENDMENT ENTERED |
| Monday, May 17, 2021 | EXAMINERS AMENDMENT -WRITTEN |
| Monday, May 17, 2021 | EXAMINERS AMENDMENT E-MAILED |
| Monday, May 17, 2021 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Tuesday, May 18, 2021 | EXAMINER'S AMENDMENT ENTERED |
| Thursday, May 20, 2021 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, June 9, 2021 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, June 29, 2021 | PUBLISHED FOR OPPOSITION |
| Tuesday, June 29, 2021 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, September 14, 2021 | REGISTERED-PRINCIPAL REGISTER |
| Friday, June 28, 2024 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |