| Serial Number | 97254778 |
| Word Mark | DEALERLENS |
| Filing Date | Saturday, February 5, 2022 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, March 14, 2023 |
| Registration Number | 7002133 |
| Registration Date | Tuesday, March 14, 2023 |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, May 24, 2022 |
| Pseudo Mark | DEALER LENS |
| Goods and Services | Software as a service (SAAS) featuring software for use in the collection, management and analysis of customer data, vehicle data, customer service data, maintenance data and marketing and advertising data for automotive repair facilities, dealerships, body shops and service centers; Software as a service (SAAS) featuring software for use in analyzing and monitoring the effectiveness of customer service and marketing and advertising campaigns for automotive repair facilities, dealerships, body shops and service centers |
| International Class | 042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, February 9, 2022 |
| Primary Code | 042 |
| First Use Anywhere Date | Tuesday, January 3, 2023 |
| First Use In Commerce Date | Tuesday, January 3, 2023 |
| Party Name | Affinitiv Service Software, LLC |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Chicago, IL 60606 |
| Party Name | Affinitiv Service Software, LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Chicago, IL 60606 |
| Party Name | Affinitiv Service Software, LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Chicago, IL 60606 |
| Event Date | Event Description |
| Tuesday, April 19, 2022 | ASSIGNED TO EXAMINER |
| Wednesday, February 9, 2022 | NEW APPLICATION ENTERED |
| Wednesday, February 9, 2022 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Tuesday, April 19, 2022 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, May 4, 2022 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, May 24, 2022 | PUBLISHED FOR OPPOSITION |
| Tuesday, May 24, 2022 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, July 19, 2022 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Saturday, January 7, 2023 | TEAS STATEMENT OF USE RECEIVED |
| Saturday, January 7, 2023 | SOU TEAS EXTENSION RECEIVED |
| Saturday, January 7, 2023 | SOU EXTENSION 1 FILED |
| Saturday, January 7, 2023 | USE AMENDMENT FILED |
| Wednesday, January 25, 2023 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Wednesday, January 25, 2023 | SOU EXTENSION 1 GRANTED |
| Wednesday, January 25, 2023 | STATEMENT OF USE PROCESSING COMPLETE |
| Thursday, January 26, 2023 | NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED |
| Wednesday, February 8, 2023 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Thursday, February 9, 2023 | NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED |
| Friday, July 26, 2024 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY |
| Tuesday, March 14, 2023 | NOTICE OF REGISTRATION CONFIRMATION EMAILED |
| Tuesday, March 14, 2023 | REGISTERED-PRINCIPAL REGISTER |