| Serial Number | 90474849 |
| Word Mark | DEALER-FX |
| Filing Date | Tuesday, January 19, 2021 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, December 6, 2022 |
| Registration Number | 6915239 |
| Registration Date | Tuesday, December 6, 2022 |
| Mark Drawing | 3000 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, March 8, 2022 |
| Description of Mark | The mark consists of the stylized wording "DEALER-FX" to the left of which is a stylized rectangle with a curved upper-left corner and a curving cut-out in the center of the rectangle that resembles a stylized winding road. |
| Pseudo Mark | DEALER FX; EFFECTS |
| Goods and Services | Business consulting, management and analysis services in the fields of performance management, dealership operations, fixed operations optimization, advertising effectiveness, branding, sales and service events, digital marketing and social media, print design and publication design, including e-mail, direct mail, and web-based communication design and publication, sales services, and post-sales services; Creation and implementation of comprehensive branding strategies for manufacturers, dealerships and dealer groups; Creative marketing design, namely, creative marketing plan development services for electronic and multimedia formats; Operational services, namely, scheduling services for new and used vehicles to assist individuals scheduling vehicle maintenance, repairs and related services performed by the dealership |
| Goods and Services | Software as a service (SaaS) services featuring non-downloadable computer software to help train and improve the performance of staff in the field of automotive services while simultaneously improving customer loyalty and customer retention; Software as a service (SaaS) services featuring non-downloadable computer software to enter, analyze and provide data associated with vehicle maintenance, vehicle inspections and managing and booking customer visit appointments; Software as a service (SaaS) services featuring non-downloadable computer software to measure key performance metrics within client locations; Software as a service (SaaS) services featuring nondownloadable computer software for automating the process of vehicle inspections; Inspection services for new and used vehicles for persons buying or selling their vehicles; Quality management services, namely, quality evaluation and analysis of services provided by vehicle inspection entities; Creative marketing design, namely, graphic design of marketing materials in electronic and multimedia formats |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, April 20, 2021 |
| Primary Code | 035 |
| First Use Anywhere Date | Tuesday, May 31, 2016 |
| First Use In Commerce Date | Tuesday, May 31, 2016 |
| International Class | 042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, April 20, 2021 |
| Primary Code | 042 |
| First Use Anywhere Date | Tuesday, May 31, 2016 |
| First Use In Commerce Date | Tuesday, May 31, 2016 |
| Party Name | DEALER-FX NORTH AMERICA GROUP INC. |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 03 - Corporation |
| Address | MARKHAM, ONTARIO L3T 7Z3 CA |
| Party Name | Dealer-FX Group Inc. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Markham, Ontario L3R0G4 CA |
| Party Name | Dealer-FX Group Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Markham, Ontario L3R0G4 CA |
| Party Name | Dealer-FX Group Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Markham, Ontario L3R0G4 CA |
| Event Date | Event Description |
| Wednesday, May 10, 2023 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Tuesday, December 6, 2022 | NOTICE OF REGISTRATION CONFIRMATION EMAILED |
| Tuesday, December 6, 2022 | REGISTERED-PRINCIPAL REGISTER |
| Thursday, November 3, 2022 | 1(B) BASIS DELETED; PROCEED TO REGISTRATION |
| Monday, October 24, 2022 | NOTICE OF ALLOWANCE CANCELLED |
| Thursday, November 3, 2022 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Monday, October 24, 2022 | TEAS POST PUBLICATION AMENDMENT RECEIVED |
| Tuesday, May 3, 2022 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Tuesday, March 8, 2022 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, March 8, 2022 | PUBLISHED FOR OPPOSITION |
| Wednesday, February 16, 2022 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Friday, January 28, 2022 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Friday, January 14, 2022 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Friday, January 14, 2022 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Friday, January 14, 2022 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Saturday, July 31, 2021 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Saturday, July 31, 2021 | NON-FINAL ACTION E-MAILED |
| Saturday, July 31, 2021 | NON-FINAL ACTION WRITTEN |
| Friday, July 30, 2021 | ASSIGNED TO EXAMINER |
| Wednesday, April 21, 2021 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Tuesday, April 20, 2021 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Friday, January 22, 2021 | NEW APPLICATION ENTERED |