DE BEERS WHERE IT BEGINS Trademark
Trademark Overview
On Tuesday, February 28, 2023, a trademark application was filed for DE BEERS WHERE IT BEGINS with the United States Patent and Trademark Office. The USPTO has given the DE BEERS WHERE IT BEGINS trademark a serial number of 79367775. The federal status of this trademark filing is PUBLISHED FOR OPPOSITION as of Tuesday, May 20, 2025. This trademark is owned by De Beers UK Limited. The DE BEERS WHERE IT BEGINS trademark is filed in the Jewelry Products, Advertising and Business and Retail Services categories with the following description:
Precious metals and their alloys; badges of precious metal; ingots of precious metal; boxes of precious metal; ornaments of precious metal in the nature of jewelry; jewellery and imitation jewellery; precious and semi-precious stones; horological and chronometric instruments in particular watches, pocket watches and clocks
Retail and wholesale store services connected with the sale of precious metals and their alloys, badges of precious metal, ingots of precious metal, boxes of precious metal, ornaments of precious metal being jewelry, jewellery and imitation jewellery, precious and semi-precious stones, horological and chronometric instruments in the nature of watches, pocket watches and clocks; advertising and marketing services all in the field of precious metals and their alloys, badges of precious metal, ingots of precious metal, boxes of precious metal, ornaments of precious metal being jewelry, jewellery and imitation jewellery, precious and semi-precious stones, horological and chronometric instruments in the nature of watches, pocket watches and clocks; sales promotion for others; business management assistance
General Information
| Serial Number | 79367775 |
| Word Mark | DE BEERS WHERE IT BEGINS |
| Filing Date | Tuesday, February 28, 2023 |
| Status | 686 - PUBLISHED FOR OPPOSITION |
| Status Date | Tuesday, May 20, 2025 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, May 20, 2025 |
Trademark Statements
| Goods and Services | Precious metals and their alloys; badges of precious metal; ingots of precious metal; boxes of precious metal; ornaments of precious metal in the nature of jewelry; jewellery and imitation jewellery; precious and semi-precious stones; horological and chronometric instruments in particular watches, pocket watches and clocks |
| Goods and Services | Retail and wholesale store services connected with the sale of precious metals and their alloys, badges of precious metal, ingots of precious metal, boxes of precious metal, ornaments of precious metal being jewelry, jewellery and imitation jewellery, precious and semi-precious stones, horological and chronometric instruments in the nature of watches, pocket watches and clocks; advertising and marketing services all in the field of precious metals and their alloys, badges of precious metal, ingots of precious metal, boxes of precious metal, ornaments of precious metal being jewelry, jewellery and imitation jewellery, precious and semi-precious stones, horological and chronometric instruments in the nature of watches, pocket watches and clocks; sales promotion for others; business management assistance |
Classification Information
| International Class | 014 - Precious metals and their alloys and goods in precious metals or coated therewith, not included in other classes; jewelry, precious stones; horological and chronometric instruments. |
| US Class Codes | 002, 027, 028, 050 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, April 21, 2023 |
| Primary Code | 014 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, April 21, 2023 |
| Primary Code | 035 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
Trademark Owner History
| Party Name | De Beers UK Limited |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 99 - Other |
| Address | GB |
| Party Name | De Beers UK Limited |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 99 - Other |
| Address | GB |
Trademark Events
| Event Date | Event Description |
| Thursday, April 20, 2023 | SN ASSIGNED FOR SECT 66A APPL FROM IB |
| Friday, April 21, 2023 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Tuesday, April 25, 2023 | APPLICATION FILING RECEIPT MAILED |
| Wednesday, November 29, 2023 | ASSIGNED TO EXAMINER |
| Tuesday, December 5, 2023 | NON-FINAL ACTION WRITTEN |
| Wednesday, December 6, 2023 | NON-FINAL ACTION (IB REFUSAL) PREPARED FOR REVIEW |
| Wednesday, September 18, 2024 | NOTIFICATION OF POSSIBLE OPPOSITION CREATED, TO BE SENT TO IB |
| Wednesday, September 18, 2024 | NOTIFICATION OF POSSIBLE OPPOSITION SENT TO IB |
| Monday, October 7, 2024 | NOTIFICATION OF POSSIBLE OPPOSITION - PROCESSED BY IB |
| Wednesday, October 16, 2024 | NON-FINAL ACTION (IB REFUSAL) WITHDRAWN FOR REVIEW |
| Thursday, October 17, 2024 | NON-FINAL ACTION WRITTEN |
| Friday, October 18, 2024 | REFUSAL PROCESSED BY MPU |
| Friday, October 18, 2024 | NON-FINAL ACTION (IB REFUSAL) PREPARED FOR REVIEW |
| Saturday, November 9, 2024 | REFUSAL PROCESSED BY IB |
| Friday, October 18, 2024 | NON-FINAL ACTION MAILED - REFUSAL SENT TO IB |
| Tuesday, April 15, 2025 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Tuesday, April 15, 2025 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Tuesday, April 15, 2025 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Wednesday, April 16, 2025 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, May 14, 2025 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, May 20, 2025 | PUBLISHED FOR OPPOSITION |
| Tuesday, May 20, 2025 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
