| Serial Number | 79367775 |
| Word Mark | DE BEERS WHERE IT BEGINS |
| Filing Date | Tuesday, February 28, 2023 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, July 8, 2025 |
| Registration Number | 7854049 |
| Registration Date | Tuesday, July 8, 2025 |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, May 20, 2025 |
| Goods and Services | Precious metals and their alloys; badges of precious metal; ingots of precious metal; boxes of precious metal; ornaments of precious metal in the nature of jewelry; jewellery and imitation jewellery; precious and semi-precious stones; horological and chronometric instruments in particular watches, pocket watches and clocks |
| Goods and Services | Retail and wholesale store services connected with the sale of precious metals and their alloys, badges of precious metal, ingots of precious metal, boxes of precious metal, ornaments of precious metal being jewelry, jewellery and imitation jewellery, precious and semi-precious stones, horological and chronometric instruments in the nature of watches, pocket watches and clocks; advertising and marketing services all in the field of precious metals and their alloys, badges of precious metal, ingots of precious metal, boxes of precious metal, ornaments of precious metal being jewelry, jewellery and imitation jewellery, precious and semi-precious stones, horological and chronometric instruments in the nature of watches, pocket watches and clocks; sales promotion for others; business management assistance |
| International Class | 014 - Precious metals and their alloys and goods in precious metals or coated therewith, not included in other classes; jewelry, precious stones; horological and chronometric instruments. |
| US Class Codes | 002, 027, 028, 050 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, April 21, 2023 |
| Primary Code | 014 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, April 21, 2023 |
| Primary Code | 035 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| Party Name | De Beers UK Limited |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 99 - Other |
| Address | GB |
| Party Name | De Beers UK Limited |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 99 - Other |
| Address | GB |
| Party Name | De Beers UK Limited |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 99 - Other |
| Address | GB |
| Event Date | Event Description |
| Thursday, April 20, 2023 | SN ASSIGNED FOR SECT 66A APPL FROM IB |
| Friday, April 21, 2023 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Tuesday, April 25, 2023 | APPLICATION FILING RECEIPT MAILED |
| Wednesday, November 29, 2023 | ASSIGNED TO EXAMINER |
| Tuesday, December 5, 2023 | NON-FINAL ACTION WRITTEN |
| Wednesday, December 6, 2023 | NON-FINAL ACTION (IB REFUSAL) PREPARED FOR REVIEW |
| Wednesday, September 18, 2024 | NOTIFICATION OF POSSIBLE OPPOSITION CREATED, TO BE SENT TO IB |
| Wednesday, September 18, 2024 | NOTIFICATION OF POSSIBLE OPPOSITION SENT TO IB |
| Wednesday, October 16, 2024 | NON-FINAL ACTION (IB REFUSAL) WITHDRAWN FOR REVIEW |
| Thursday, October 17, 2024 | NON-FINAL ACTION WRITTEN |
| Monday, October 7, 2024 | NOTIFICATION OF POSSIBLE OPPOSITION - PROCESSED BY IB |
| Friday, October 18, 2024 | NON-FINAL ACTION MAILED - REFUSAL SENT TO IB |
| Friday, October 18, 2024 | REFUSAL PROCESSED BY MPU |
| Tuesday, April 15, 2025 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Friday, October 18, 2024 | NON-FINAL ACTION (IB REFUSAL) PREPARED FOR REVIEW |
| Saturday, November 9, 2024 | REFUSAL PROCESSED BY IB |
| Tuesday, April 15, 2025 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Tuesday, April 15, 2025 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Wednesday, April 16, 2025 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, May 14, 2025 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, July 8, 2025 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, May 20, 2025 | PUBLISHED FOR OPPOSITION |
| Tuesday, May 20, 2025 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, July 8, 2025 | NOTICE OF REGISTRATION CONFIRMATION EMAILED |
| Wednesday, October 8, 2025 | FINAL DISPOSITION NOTICE CREATED, TO BE SENT TO IB |