DE BEERS, THE HOME OF DIAMONDS SINCE 1888. Trademark

Trademark Overview


On Thursday, April 13, 2017, a trademark application was filed for DE BEERS, THE HOME OF DIAMONDS SINCE 1888. with the United States Patent and Trademark Office. The USPTO has given the DE BEERS, THE HOME OF DIAMONDS SINCE 1888. trademark a serial number of 79211023. The federal status of this trademark filing is CANCELLED - SECTION 71 as of Friday, December 13, 2024. This trademark is owned by De Beers Intangibles Limited. The DE BEERS, THE HOME OF DIAMONDS SINCE 1888. trademark is filed in the Jewelry Products, Advertising and Business and Retail Services categories with the following description:

Precious metals and their alloys; jewellery and imitation jewellery; precious and semi-precious stones; horological and chronometric instruments; all of the foregoing comprised in whole or in part of diamonds

Retail and wholesale store services, advertising and marketing services, all in the field of precious metals and their alloys, jewellery and imitation jewellery, precious and semi-precious stones, horological and chronometric instruments
de beers, the home of diamonds since 1888.

General Information


Serial Number79211023
Word MarkDE BEERS, THE HOME OF DIAMONDS SINCE 1888.
Filing DateThursday, April 13, 2017
Status709 - CANCELLED - SECTION 71
Status DateFriday, December 13, 2024
Registration Number5477712
Registration DateTuesday, May 29, 2018
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, March 13, 2018

Trademark Statements


Goods and ServicesPrecious metals and their alloys; jewellery and imitation jewellery; precious and semi-precious stones; horological and chronometric instruments; all of the foregoing comprised in whole or in part of diamonds
Goods and ServicesRetail and wholesale store services, advertising and marketing services, all in the field of precious metals and their alloys, jewellery and imitation jewellery, precious and semi-precious stones, horological and chronometric instruments
NOT AVAILABLE"DIAMONDS SINCE 1888"

Classification Information


International Class014 - Precious metals and their alloys and goods in precious metals or coated therewith, not included in other classes; jewelry, precious stones; horological and chronometric instruments.
US Class Codes002, 027, 028, 050
Class Status CodeF - NOT AVAILABLE
Class Status DateFriday, December 13, 2024
Primary Code014
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status CodeF - NOT AVAILABLE
Class Status DateFriday, December 13, 2024
Primary Code035
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

Trademark Owner History


Party NameDe Beers UK Limited
Party Type31 - New Owner After Registration
Legal Entity Type99 - Other
AddressGB

Party NameDe Beers Intangibles Limited
Party Type30 - Original Registrant
Legal Entity Type16 - Limited Liability Company
AddressGB

Party NameDe Beers Intangibles Limited
Party Type20 - Owner at Publication
Legal Entity Type16 - Limited Liability Company
AddressGB

Party NameDe Beers Intangibles Limited
Party Type10 - Original Applicant
Legal Entity Type16 - Limited Liability Company
AddressGB

Trademark Events


Event DateEvent Description
Tuesday, July 11, 2017APPLICATION FILING RECEIPT MAILED
Thursday, June 29, 2017SN ASSIGNED FOR SECT 66A APPL FROM IB
Wednesday, July 5, 2017NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Friday, July 7, 2017ASSIGNED TO EXAMINER
Friday, July 14, 2017NON-FINAL ACTION WRITTEN
Saturday, July 15, 2017NON-FINAL ACTION (IB REFUSAL) PREPARED FOR REVIEW
Thursday, July 20, 2017REFUSAL PROCESSED BY MPU
Thursday, July 20, 2017NON-FINAL ACTION MAILED - REFUSAL SENT TO IB
Friday, August 11, 2017REFUSAL PROCESSED BY IB
Thursday, September 7, 2017NEW REPRESENTATIVE AT IB RECEIVED
Thursday, September 28, 2017TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Thursday, September 28, 2017ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Monday, January 22, 2018TEAS RESPONSE TO OFFICE ACTION RECEIVED
Wednesday, January 31, 2018ASSIGNED TO LIE
Thursday, February 1, 2018TEAS/EMAIL CORRESPONDENCE ENTERED
Thursday, February 1, 2018CORRESPONDENCE RECEIVED IN LAW OFFICE
Monday, February 5, 2018EXAMINERS AMENDMENT E-MAILED
Monday, February 5, 2018EXAMINERS AMENDMENT -WRITTEN
Monday, February 5, 2018NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Wednesday, February 21, 2018NOTICE OF START OF OPPOSITION PERIOD CREATED, TO BE SENT TO IB
Wednesday, February 21, 2018NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Wednesday, February 21, 2018NOTIFICATION OF POSSIBLE OPPOSITION SENT TO IB
Tuesday, March 13, 2018PUBLISHED FOR OPPOSITION
Tuesday, March 13, 2018OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, May 29, 2018REGISTERED-PRINCIPAL REGISTER
Wednesday, August 29, 2018FINAL DISPOSITION NOTICE CREATED, TO BE SENT TO IB
Monday, September 10, 2018GENERIC MADRID TRANSACTION CREATED
Monday, February 5, 2018EXAMINER'S AMENDMENT ENTERED
Monday, February 5, 2018APPROVED FOR PUB - PRINCIPAL REGISTER
Friday, March 9, 2018NOTIFICATION PROCESSED BY IB
Monday, September 10, 2018GENERIC MADRID TRANSACTION SENT TO IB
Saturday, July 9, 2022CHANGE OF NAME/ADDRESS REC'D FROM IB
Monday, May 29, 2023COURTESY REMINDER - SEC. 71 (6-YR) E-MAILED
Friday, December 13, 2024CANCELLED SECTION 71
Monday, November 1, 2021NEW REPRESENTATIVE AT IB RECEIVED
Friday, November 16, 2018FINAL DECISION TRANSACTION PROCESSED BY IB
Thursday, March 26, 2020CHANGE OF OWNER RECEIVED FROM IB