| Serial Number | 79212079 |
| Word Mark | DE BEERS JEWELLERY - THE HOME OF DIAMONDS ·SINCE 1888· |
| Filing Date | Thursday, April 13, 2017 |
| Status | 709 - CANCELLED - SECTION 71 |
| Status Date | Friday, January 3, 2025 |
| Registration Number | 5494521 |
| Registration Date | Tuesday, June 19, 2018 |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, April 3, 2018 |
| Description of Mark | The mark consist of a line circle with a smaller line circle inside of it, with the wording "THE HOME OF DIAMONDS" inside the two circles at the top, and the wording "SINCE 1888" with a small circle on each side of the wording, inside the two circles at the bottom. In the center of the design is the wording "DE BEERS" above the word "JEWELLERY". |
| Pseudo Mark | DE BEERS JEWELLERY - THE HOME OF DIAMONDS ·SINCE EIGHTEEN EIGHTY EIGHT· |
| Goods and Services | Precious metals and their alloys; jewelry and imitation jewelry; precious and semi-precious stones; horological and chronometric instruments; all of the foregoing comprised in whole or in part of diamonds |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| Goods and Services | Retail and wholesale services, advertising and marketing services, all in the field of precious metals and their alloys, jewelry and imitation jewelry, precious and semi-precious stones, horological and chronometric instruments |
| NOT AVAILABLE | "DIAMONDS", "JEWELLERY" AND "SINCE 1888" |
| International Class | 014 - Precious metals and their alloys and goods in precious metals or coated therewith, not included in other classes; jewelry, precious stones; horological and chronometric instruments. |
| US Class Codes | 002, 027, 028, 050 |
| Class Status Code | F - NOT AVAILABLE |
| Class Status Date | Friday, January 3, 2025 |
| Primary Code | 014 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | F - NOT AVAILABLE |
| Class Status Date | Friday, January 3, 2025 |
| Primary Code | 035 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| Party Name | De Beers UK Limited |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 99 - Other |
| Address | GB |
| Party Name | De Beers Intangibles Limited |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | GB |
| Party Name | De Beers Intangibles Limited |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | GB |
| Party Name | De Beers Intangibles Limited |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | GB |
| Event Date | Event Description |
| Friday, July 14, 2017 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Wednesday, July 19, 2017 | NON-FINAL ACTION (IB REFUSAL) PREPARED FOR REVIEW |
| Wednesday, July 26, 2017 | REFUSAL PROCESSED BY MPU |
| Thursday, July 13, 2017 | SN ASSIGNED FOR SECT 66A APPL FROM IB |
| Friday, July 14, 2017 | ASSIGNED TO EXAMINER |
| Tuesday, July 18, 2017 | APPLICATION FILING RECEIPT MAILED |
| Tuesday, July 18, 2017 | NON-FINAL ACTION WRITTEN |
| Thursday, January 25, 2018 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Thursday, March 1, 2018 | LAW OFFICE PUBLICATION REVIEW COMPLETED |
| Wednesday, July 26, 2017 | NON-FINAL ACTION MAILED - REFUSAL SENT TO IB |
| Saturday, August 12, 2017 | REFUSAL PROCESSED BY IB |
| Thursday, September 28, 2017 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Thursday, September 28, 2017 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Friday, February 2, 2018 | ASSIGNED TO LIE |
| Tuesday, February 6, 2018 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Tuesday, February 6, 2018 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Wednesday, February 28, 2018 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, March 14, 2018 | NOTICE OF START OF OPPOSITION PERIOD CREATED, TO BE SENT TO IB |
| Wednesday, March 14, 2018 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Wednesday, March 14, 2018 | NOTIFICATION OF POSSIBLE OPPOSITION SENT TO IB |
| Tuesday, April 3, 2018 | PUBLISHED FOR OPPOSITION |
| Tuesday, April 3, 2018 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, June 19, 2018 | REGISTERED-PRINCIPAL REGISTER |
| Wednesday, September 19, 2018 | FINAL DISPOSITION NOTICE CREATED, TO BE SENT TO IB |
| Wednesday, September 26, 2018 | GENERIC MADRID TRANSACTION SENT TO IB |
| Friday, November 23, 2018 | FINAL DECISION TRANSACTION PROCESSED BY IB |
| Friday, March 30, 2018 | NOTIFICATION PROCESSED BY IB |
| Wednesday, September 26, 2018 | GENERIC MADRID TRANSACTION CREATED |
| Monday, June 19, 2023 | COURTESY REMINDER - SEC. 71 (6-YR) E-MAILED |
| Friday, January 3, 2025 | CANCELLED SECTION 71 |
| Wednesday, September 3, 2025 | TOTAL INVALIDATION OF REG EXT PROTECTION CREATED |
| Wednesday, September 10, 2025 | TOTAL INVALIDATION OF REG EXT PROTECTION CREATED |
| Saturday, July 9, 2022 | CHANGE OF NAME/ADDRESS REC'D FROM IB |
| Thursday, March 26, 2020 | CHANGE OF OWNER RECEIVED FROM IB |
| Monday, November 1, 2021 | NEW REPRESENTATIVE AT IB RECEIVED |