DE BEERS ESSENCE OF CREATION Trademark

Trademark Overview


On Monday, July 21, 2025, a trademark application was filed for DE BEERS ESSENCE OF CREATION with the United States Patent and Trademark Office. The USPTO has given the DE BEERS ESSENCE OF CREATION trademark a serial number of 79431265. The federal status of this trademark filing is APPROVED FOR PUBLICATION as of Tuesday, February 24, 2026. This trademark is owned by De Beers UK Limited. The DE BEERS ESSENCE OF CREATION trademark is filed in the Jewelry Products, Advertising and Business and Retail Services categories with the following description:

Precious metals and their alloys; badges of precious metal; ingots of precious metal; boxes of precious metal; ornaments of precious metal in the nature of jewelry; jewellery and imitation jewellery; precious and semi-precious stones; horological and chronometric instruments in the nature of watches, pocket watches and clocks

Retail and wholesale services featuring precious metals and their alloys, badges of precious metal, ingots of precious metal, boxes of precious metal, ornaments of precious metal, jewellery and imitation jewellery, precious and semi-precious stones, horological and chronometric instruments including watches, pocket watches and clocks; advertising and marketing services all in the field of precious metals and their alloys, badges of precious metal, ingots of precious metal, boxes of precious metal, ornaments of precious metal, jewellery and imitation jewellery, precious and semi-precious stones, horological and chronometric instruments including watches, pocket watches and clocks; sales promotion for others; business management assistance
de beers essence of creation

General Information


Serial Number79431265
Word MarkDE BEERS ESSENCE OF CREATION
Filing DateMonday, July 21, 2025
Status680 - APPROVED FOR PUBLICATION
Status DateTuesday, February 24, 2026
Registration Number0000000
Registration DateNOT AVAILABLE
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateNOT AVAILABLE

Trademark Statements


Goods and ServicesPrecious metals and their alloys; badges of precious metal; ingots of precious metal; boxes of precious metal; ornaments of precious metal in the nature of jewelry; jewellery and imitation jewellery; precious and semi-precious stones; horological and chronometric instruments in the nature of watches, pocket watches and clocks
Goods and ServicesRetail and wholesale services featuring precious metals and their alloys, badges of precious metal, ingots of precious metal, boxes of precious metal, ornaments of precious metal, jewellery and imitation jewellery, precious and semi-precious stones, horological and chronometric instruments including watches, pocket watches and clocks; advertising and marketing services all in the field of precious metals and their alloys, badges of precious metal, ingots of precious metal, boxes of precious metal, ornaments of precious metal, jewellery and imitation jewellery, precious and semi-precious stones, horological and chronometric instruments including watches, pocket watches and clocks; sales promotion for others; business management assistance

Classification Information


International Class014 - Precious metals and their alloys and goods in precious metals or coated therewith, not included in other classes; jewelry, precious stones; horological and chronometric instruments.
US Class Codes002, 027, 028, 050
Class Status Code6 - Active
Class Status DateThursday, August 28, 2025
Primary Code014
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateThursday, August 28, 2025
Primary Code035
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

Trademark Owner History


Party NameDe Beers UK Limited
Party Type10 - Original Applicant
Legal Entity Type99 - Other
AddressGB

Trademark Events


Event DateEvent Description
Thursday, August 28, 2025SN ASSIGNED FOR SECT 66A APPL FROM IB
Sunday, August 31, 2025NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Sunday, August 31, 2025APPLICATION FILING RECEIPT MAILED
Monday, December 1, 2025ASSIGNED TO EXAMINER
Tuesday, December 2, 2025NON-FINAL ACTION WRITTEN
Wednesday, December 3, 2025NON-FINAL ACTION (IB REFUSAL) PREPARED FOR REVIEW
Friday, January 9, 2026REFUSAL PROCESSED BY MPU
Friday, January 9, 2026NON-FINAL ACTION MAILED - REFUSAL SENT TO IB
Thursday, January 29, 2026REFUSAL PROCESSED BY IB
Friday, February 20, 2026TEAS RESPONSE TO OFFICE ACTION RECEIVED
Friday, February 20, 2026CORRESPONDENCE RECEIVED IN LAW OFFICE
Friday, February 20, 2026TEAS/EMAIL CORRESPONDENCE ENTERED
Tuesday, February 24, 2026APPROVED FOR PUB - PRINCIPAL REGISTER