| Serial Number | 79431265 |
| Word Mark | DE BEERS ESSENCE OF CREATION |
| Filing Date | Monday, July 21, 2025 |
| Status | 681 - PUBLICATION/ISSUE REVIEW COMPLETE |
| Status Date | Wednesday, March 18, 2026 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, April 7, 2026 |
| Goods and Services | Precious metals and their alloys; badges of precious metal; ingots of precious metal; boxes of precious metal; ornaments of precious metal in the nature of jewelry; jewellery and imitation jewellery; precious and semi-precious stones; horological and chronometric instruments in the nature of watches, pocket watches and clocks |
| Goods and Services | Retail and wholesale store services featuring precious metals and their alloys, badges of precious metal, ingots of precious metal, boxes of precious metal, ornaments of precious metal, jewellery and imitation jewellery, precious and semi-precious stones, horological and chronometric instruments including watches, pocket watches and clocks; advertising and marketing services all in the field of precious metals and their alloys, badges of precious metal, ingots of precious metal, boxes of precious metal, ornaments of precious metal, jewellery and imitation jewellery, precious and semi-precious stones, horological and chronometric instruments including watches, pocket watches and clocks; sales promotion for others; business management assistance |
| International Class | 014 - Precious metals and their alloys and goods in precious metals or coated therewith, not included in other classes; jewelry, precious stones; horological and chronometric instruments. |
| US Class Codes | 002, 027, 028, 050 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, August 28, 2025 |
| Primary Code | 014 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, August 28, 2025 |
| Primary Code | 035 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| Party Name | De Beers UK Limited |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 99 - Other |
| Address | GB |
| Event Date | Event Description |
| Thursday, August 28, 2025 | SN ASSIGNED FOR SECT 66A APPL FROM IB |
| Sunday, August 31, 2025 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Sunday, August 31, 2025 | APPLICATION FILING RECEIPT MAILED |
| Monday, December 1, 2025 | ASSIGNED TO EXAMINER |
| Tuesday, December 2, 2025 | NON-FINAL ACTION WRITTEN |
| Wednesday, December 3, 2025 | NON-FINAL ACTION (IB REFUSAL) PREPARED FOR REVIEW |
| Friday, January 9, 2026 | REFUSAL PROCESSED BY MPU |
| Friday, January 9, 2026 | NON-FINAL ACTION MAILED - REFUSAL SENT TO IB |
| Thursday, January 29, 2026 | REFUSAL PROCESSED BY IB |
| Friday, February 20, 2026 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Friday, February 20, 2026 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Friday, February 20, 2026 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Tuesday, February 24, 2026 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Tuesday, March 10, 2026 | WITHDRAWN FROM PUB - OG REVIEW QUERY |
| Thursday, March 12, 2026 | PREVIOUS ALLOWANCE COUNT WITHDRAWN |
| Friday, March 13, 2026 | EXAMINERS AMENDMENT -WRITTEN |
| Friday, March 13, 2026 | EXAMINERS AMENDMENT E-MAILED |
| Friday, March 13, 2026 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Friday, March 13, 2026 | EXAMINER'S AMENDMENT ENTERED |
| Friday, March 13, 2026 | APPROVED FOR PUB - PRINCIPAL REGISTER |