| Serial Number | 87462869 |
| Word Mark | DC DREAMELITE |
| Filing Date | Wednesday, May 24, 2017 |
| Status | 710 - CANCELLED - SECTION 8 |
| Status Date | Friday, May 23, 2025 |
| Registration Number | 5604218 |
| Registration Date | Tuesday, November 13, 2018 |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, August 28, 2018 |
| Description of Mark | The mark consists of fanciful designs of a "D" and a "C", in part, with a stylized profile of a woman or mermaid to the left of the wording "DreamElite" which is above three Chinese characters. |
| NOT AVAILABLE | The non-Latin characters in the mark transliterate to "Xing Meng Hui" and this means "star dream flourishing/luxuriant" in English. |
| Goods and Services | Cruise ship services; transport of goods and persons; packaging of third party goods for transportation purposes; storage of goods; providing for the arrangement and booking of cruises, excursions, expeditions, and transportation for travel tours via a website, booking hotline, email, and third-party travel agencies; coordinating travel arrangements for individuals and for groups; providing transportation reservation services; arranging of transportation for travel tours; provision of information and advisory services relating to the aforesaid |
| Pseudo Mark | D DREAM ELITE |
| Goods and Services | Loyalty program payment processing services, namely, exchange and redemption services in relation to customer loyalty, incentive and reward programs and information and advisory services relating to the foregoing services; loyalty program payment processing services, namely, issuing and management of tokens of value and valued gifts vouchers in relation to customer incentive and loyalty schemes |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| Goods and Services | Promotional services in the nature of arranging and conducting reward programs for customers to promote the goods and services of others; customer loyalty services for commercial, promotional and/or advertising purposes; business administration of consumer loyalty programs, namely, operation and administration of points redemption system for customer loyalty schemes and reward programmes; administration of a discount program for enabling participants to obtain discounts on goods and services through use of a discount membership card; business administration of consumer loyalty programmes; providing incentive schemes award programmes through issuance and processing of frequent use bonus points for purchase of a company's goods and services; providing incentive award programs through issuance and processing of loyalty points for purchase of a company's goods and services; business administration of consumer loyalty programs, namely, arranging discounts in relation to customer loyalty, incentive and reward programs; business administration of consumer loyalty programs, namely, providing discount card services and other rebate services as part of a customer loyalty program; business administration of consumer loyalty programs, namely, loyalty program of incentive scheme redemption services in connection with the supply of benefits of value to customers; transportation logistics services, namely, arranging the transportation of goods for others; business administration of consumer loyalty programs in connection with transportation and travel, namely, coordinating provision of membership privileges, arranging and conducting loyalty recognition programmes, coordinating provision of club memberships and awarding benefits in connection therewith; providing information and advisory services relating to all the foregoing services |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, May 23, 2025 |
| Primary Code | 035 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 036 - Insurance; financial affairs; monetary affairs; real estate affairs. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, May 23, 2025 |
| Primary Code | 036 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 039 - Transport; packaging and storage of goods; travel arrangement. |
| US Class Codes | 100, 105 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, May 23, 2025 |
| Primary Code | 039 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| Party Name | DREAM IP LIMITED |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | TSIMSHATSUI, KOWLOON HK |
| Party Name | New Merrick Limited |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 99 - Other |
| Address | Tsimshatsui, Kowloon HK |
| Party Name | New Merrick Limited |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 99 - Other |
| Address | Tsimshatsui, Kowloon HK |
| Party Name | New Merrick Limited |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 99 - Other |
| Address | Tsimshatsui, Kowloon HK |
| Event Date | Event Description |
| Saturday, May 27, 2017 | NEW APPLICATION ENTERED |
| Thursday, June 1, 2017 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Friday, June 2, 2017 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Tuesday, June 6, 2017 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Tuesday, June 6, 2017 | TEAS VOLUNTARY AMENDMENT RECEIVED |
| Wednesday, July 12, 2017 | ASSIGNED TO LIE |
| Friday, July 21, 2017 | PRELIMINARY/VOLUNTARY AMENDMENT - ENTERED |
| Friday, July 21, 2017 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Wednesday, August 23, 2017 | ASSIGNED TO EXAMINER |
| Saturday, August 26, 2017 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Saturday, August 26, 2017 | NON-FINAL ACTION E-MAILED |
| Saturday, August 26, 2017 | NON-FINAL ACTION WRITTEN |
| Tuesday, February 20, 2018 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Tuesday, February 20, 2018 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Thursday, March 1, 2018 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Thursday, March 1, 2018 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Friday, March 2, 2018 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Tuesday, March 20, 2018 | WITHDRAWN FROM PUB - OG REVIEW QUERY |
| Thursday, April 5, 2018 | PREVIOUS ALLOWANCE COUNT WITHDRAWN |
| Thursday, April 12, 2018 | NON-FINAL ACTION WRITTEN |
| Thursday, April 12, 2018 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Thursday, April 12, 2018 | NON-FINAL ACTION E-MAILED |
| Friday, June 29, 2018 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Friday, June 29, 2018 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Saturday, June 30, 2018 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Monday, July 23, 2018 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, August 8, 2018 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, August 28, 2018 | PUBLISHED FOR OPPOSITION |
| Tuesday, August 28, 2018 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, November 13, 2018 | REGISTERED-PRINCIPAL REGISTER |
| Wednesday, October 2, 2019 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Monday, November 13, 2023 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Friday, May 23, 2025 | CANCELLED SEC. 8 (6-YR) |