| Serial Number | 87227412 |
| Word Mark | DAYA BY ZENDAYA |
| Filing Date | Saturday, November 5, 2016 |
| Status | 702 - SECTION 8 & 15 - ACCEPTED AND ACKNOWLEDGED |
| Status Date | Saturday, June 14, 2025 |
| Registration Number | 5353435 |
| Registration Date | Tuesday, December 12, 2017 |
| Mark Drawing | 5 - Drawing with word(s) / letter(s) / number(s) in Stylized form |
| Published for Opposition Date | Tuesday, September 26, 2017 |
| Description of Mark | The mark consists of the word "daya" in lower case cursive writing overlaying the words "BY ZENDAYA" in capital letters. |
| Goods and Services | Wearing apparel, namely, loungewear, sweatshirts, jeans, pants, [ khaki pants, golf trousers, vests, ] shorts, shirts, blouses, skirts, dresses, sweaters, [ fleece pullovers, ] sweat suits, jogging suits, [ suits, tee shirts, knit shirts, polo shirts, rugby shirts, golf shirts, tank tops, jerseys, woven shirts, blazers, hats, scarves, tights, stockings, shawls, leotards, undergarments, robes, outergarment shapewear, namely, women's swimsuits, women's hosiery, women's body suits, and women's panty hose, unitards, lingerie, body suits, leg warmers, leggings, socks, ties, sweaters, stockings, suspenders, parkas, ponchos, rain suits, ] jackets, [ overcoats, raincoats, ] coats, [ gloves, hats, belts, winter scarves, athletic uniforms, undergarments, robes, sleepwear, loungewear, yoga pants, yoga shirts, yoga shorts, denim jeans, denim shorts, denim jackets, denim skirts, denim tops; ] athletic apparel, namely, shirts, pants, jackets, [ footwear, hats and caps, athletic uniforms; swimwear, namely, trunks, board shorts, bikinis, tankinis, bathing suits; ] footwear, namely, boots, slippers, sandals, pumps, flat footwear [ athletic footwear; headwear, namely, hats, caps, visors, head bands; wrist bands ] |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| International Class | 025 - Clothing, footwear, headgear. |
| US Class Codes | 022, 039 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, November 9, 2016 |
| Primary Code | 025 |
| First Use Anywhere Date | Wednesday, August 31, 2016 |
| First Use In Commerce Date | Thursday, November 3, 2016 |
| Party Name | ELEVEN SIXTY-TWO BRANDS INC. |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 03 - Corporation |
| Address | WOODLAND HILLS, CA 91367 |
| Party Name | KZC Entertainment, Inc. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Encino, CA 91436 |
| Party Name | KZC Entertainment, Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Encino, CA 91436 |
| Party Name | KZC Entertainment, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Encino, CA 91436 |
| Event Date | Event Description |
| Wednesday, November 9, 2016 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Wednesday, May 17, 2017 | ASSIGNED TO LIE |
| Wednesday, November 9, 2016 | NEW APPLICATION ENTERED |
| Monday, February 13, 2017 | ASSIGNED TO EXAMINER |
| Tuesday, February 14, 2017 | NON-FINAL ACTION WRITTEN |
| Tuesday, February 14, 2017 | NON-FINAL ACTION E-MAILED |
| Tuesday, February 14, 2017 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Friday, April 28, 2017 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Tuesday, June 13, 2017 | WITHDRAWN FROM PUB - OG REVIEW QUERY |
| Wednesday, August 23, 2017 | PREVIOUS ALLOWANCE COUNT WITHDRAWN |
| Wednesday, August 23, 2017 | EXAMINERS AMENDMENT -WRITTEN |
| Wednesday, August 23, 2017 | EXAMINER'S AMENDMENT ENTERED |
| Wednesday, August 23, 2017 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, May 24, 2017 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Wednesday, May 24, 2017 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Wednesday, May 24, 2017 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, May 31, 2017 | LAW OFFICE PUBLICATION REVIEW COMPLETED |
| Wednesday, August 23, 2017 | EXAMINERS AMENDMENT E-MAILED |
| Wednesday, August 23, 2017 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Wednesday, September 6, 2017 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, September 26, 2017 | PUBLISHED FOR OPPOSITION |
| Tuesday, December 12, 2017 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, December 12, 2023 | TEAS SECTION 8 & 15 RECEIVED |
| Wednesday, December 27, 2023 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Tuesday, September 26, 2017 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Thursday, October 19, 2017 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Wednesday, June 27, 2018 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Monday, December 12, 2022 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Thursday, December 28, 2023 | OFFICE ACTION ISSUED POU1 |
| Tuesday, August 6, 2024 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Tuesday, August 6, 2024 | PROOF OF USE INTERIM ACTION ISSUED |
| Wednesday, February 5, 2025 | TEAS RESPONSE TO OFFICE ACTION-POST REG RECEIVED |
| Saturday, June 14, 2025 | REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK. |
| Saturday, June 14, 2025 | NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED |
| Friday, January 12, 2024 | TEAS RESPONSE TO OFFICE ACTION-POST REG RECEIVED |