| Serial Number | 72184402 |
| Word Mark | DAY VUE |
| Filing Date | Friday, January 10, 1964 |
| Status | 800 - REGISTERED AND RENEWED |
| Status Date | Thursday, October 2, 2025 |
| Registration Number | 0790679 |
| Registration Date | Tuesday, June 8, 1965 |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | NOT AVAILABLE |
| Pseudo Mark | VIEW |
| Goods and Services | SUNGLASSES |
| International Class | 009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus. |
| US Class Codes | 026 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, November 2, 1999 |
| Primary Code | 026 |
| First Use Anywhere Date | Wednesday, October 30, 1963 |
| First Use In Commerce Date | Thursday, October 31, 1963 |
| Party Name | DAY-VUE SUNGLASS COMPANY, INC. |
| Party Type | 41 - New Owner After Registration |
| Legal Entity Type | 03 - Corporation |
| Address | North Augusta, SC 29841 |
| Party Name | NOT AVAILABLE |
| Party Type | 40 - New Owner After Registration |
| Legal Entity Type | 01 - Individual |
| Address | NORTH AUGUSTA, SC 29841 |
| Party Name | SODICO, INC. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | GREER, SC |
| Event Date | Event Description |
| Saturday, November 1, 2014 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Monday, March 25, 1985 | REGISTERED - SEC. 9 FILED/CHECK RECORD FOR SEC. 8 |
| Saturday, June 8, 1985 | REGISTERED AND RENEWED (FIRST RENEWAL - 20 YRS) |
| Thursday, July 18, 1985 | POST REGISTRATION ACTION MAILED - SEC. 9 |
| Monday, June 20, 2005 | PAPER RECEIVED |
| Monday, June 20, 2005 | REGISTERED - COMBINED SECTION 8 (10-YR) & SEC. 9 FILED |
| Wednesday, July 20, 2005 | ASSIGNED TO PARALEGAL |
| Wednesday, July 20, 2005 | REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED |
| Wednesday, July 20, 2005 | REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS) |
| Monday, October 20, 2014 | TEAS SECTION 8 & 9 RECEIVED |
| Monday, June 9, 2025 | TEAS SECTION 8 & 9 RECEIVED |
| Thursday, October 2, 2025 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Thursday, October 2, 2025 | REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED |
| Thursday, October 2, 2025 | REGISTERED AND RENEWED (FOURTH RENEWAL - 10 YRS) |
| Thursday, October 2, 2025 | NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED |
| Saturday, June 8, 2024 | COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED |
| Saturday, November 1, 2014 | REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED |
| Saturday, November 1, 2014 | REGISTERED AND RENEWED (THIRD RENEWAL - 10 YRS) |
| Saturday, November 1, 2014 | NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED |