| Serial Number | 98931082 |
| Word Mark | DAY RATE BEAUTY |
| Filing Date | Tuesday, December 31, 2024 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, September 2, 2025 |
| Registration Number | 7930073 |
| Registration Date | Tuesday, September 2, 2025 |
| Mark Drawing | 5 - Drawing with word(s) / letter(s) / number(s) in Stylized form |
| Published for Opposition Date | Tuesday, July 15, 2025 |
| Description of Mark | The mark consists of a stylized font of two rows of text, the upper row "DAY RATE" and the lower row "BEAUTY". The design is in greyscale and no colors are claimed. |
| Goods and Services | Hair accessories, namely, hair sticks; Hair accessories, namely, claw clips; Hair accessories, namely, jaw clips; Hair accessories, namely, plastic styling inserts that create height and volume on the crown of the head; Hair accessories, namely, snap clips; Hair accessories, namely, twisters; Hair bands; Hair chopsticks; Hair clamps; Hair clips; Hair curlers, electric, other than hand implements; Hair curlers, other than hand implements; Hair curling pins; Hair extensions; Hair pins; Hair pins and grips; Hair rods; Hair scrunchies; Hair ties; Hair curl clips; Hair ornaments in the form of combs; Non-electric hair curlers, other than hand implements |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| Goods and Services | Computerized on-line retail store services in the field of hair products and supplies; Computerized on-line retail store services in the field of hair and beauty supplies; On-line retail store services featuring a wide variety of consumer goods of others; On-line retail store services featuring hair products and supplies; On-line retail store services featuring hair and beauty supplies |
| NOT AVAILABLE | "Beauty" |
| International Class | 026 - Lace and embroidery, ribbons and braid; buttons, hooks and eyes, pins and needles; artificial flowers. |
| US Class Codes | 037, 039, 040, 042, 050 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, December 31, 2024 |
| Primary Code | 026 |
| First Use Anywhere Date | Thursday, June 9, 2022 |
| First Use In Commerce Date | Thursday, June 9, 2022 |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, December 31, 2024 |
| Primary Code | 035 |
| First Use Anywhere Date | Thursday, June 9, 2022 |
| First Use In Commerce Date | Thursday, June 9, 2022 |
| Party Name | Hair by Aviva, Inc. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Burbank, CA 91506 |
| Party Name | Hair by Aviva, Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Burbank, CA 91506 |
| Party Name | Hair by Aviva, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Burbank, CA 91506 |
| Event Date | Event Description |
| Tuesday, December 31, 2024 | NEW APPLICATION ENTERED |
| Tuesday, June 3, 2025 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Thursday, June 12, 2025 | ASSIGNED TO EXAMINER |
| Friday, June 13, 2025 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, July 9, 2025 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, July 15, 2025 | PUBLISHED FOR OPPOSITION |
| Tuesday, September 2, 2025 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, September 2, 2025 | NOTICE OF REGISTRATION CONFIRMATION EMAILED |
| Tuesday, July 15, 2025 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |