| Serial Number | 87871076 |
| Word Mark | DAGUA BORN IN CALIFORNIA 2017 VEGAN ECOFRIENDLY CRUELTY FREE |
| Filing Date | Tuesday, April 10, 2018 |
| Status | 710 - CANCELLED - SECTION 8 |
| Status Date | Friday, October 24, 2025 |
| Registration Number | 5719696 |
| Registration Date | Tuesday, April 9, 2019 |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, January 22, 2019 |
| NOT AVAILABLE | "CALIFORNIA 2017 VEGAN ECO FRIENDLY CRUELTY FREE" |
| Pseudo Mark | DAGUA BORN IN CALIFORNIA TWO THOUSAND SEVENTEEN VEGAN ECO FRIENDLY CRUELTY FREE |
| Indication of Colors claimed | The color(s) black, white, green, dark green, light green, blue, and pink is/are claimed as a feature of the mark. |
| Description of Mark | The mark consists of the stylized black and white wording "DAGUA", with a stylized dark green leaf with a white outline overlapping the bottom of the letters "D" and "A" and a stylized light green leaf with a white outline overlapping the bottom of the letter "G"; below the wording "DAGUA" appears the stylized black wording "BORN IN CALIFORNIA 2017"; below this wording appears a blue circle with a black outline, inside of which appears the stylized black wording "VEGAN" and a white stylized cow's head with black outlines; to the right of this circle appears a green circle with a black outline, inside of which appears the stylized black wording "ECO FRIENDLY" above a stylized white leaf with a black outline; to the right of this circle appears a pink circle with a black outline, inside of which appears the stylized black wording "CRUELTY FREE" above which appears a stylized white rabbit with a black outline. The remaining white in the mark represents transparent areas and is not claimed as a feature of the mark. |
| Goods and Services | Online retail store services featuring vegan, eco-friendly, and cruelty-free products for personal and household use, namely, toothbrushes, bath soaps and face toners |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, October 24, 2025 |
| Primary Code | 035 |
| First Use Anywhere Date | Wednesday, February 15, 2017 |
| First Use In Commerce Date | Wednesday, February 15, 2017 |
| Party Name | DAGUA LLC |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Agua dulce, CA 91390 |
| Party Name | DAGUA LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | MARINA DEL REY, CA 90292 |
| Party Name | DAGUA LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Agua dulce, CA 91390 |
| Event Date | Event Description |
| Friday, April 13, 2018 | NEW APPLICATION ENTERED |
| Thursday, April 19, 2018 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Friday, April 20, 2018 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Friday, July 27, 2018 | ASSIGNED TO EXAMINER |
| Thursday, August 2, 2018 | NON-FINAL ACTION WRITTEN |
| Thursday, August 2, 2018 | NON-FINAL ACTION E-MAILED |
| Thursday, August 2, 2018 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Friday, August 3, 2018 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Friday, August 3, 2018 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Friday, August 3, 2018 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Friday, August 31, 2018 | NON-FINAL ACTION WRITTEN |
| Friday, August 31, 2018 | NON-FINAL ACTION E-MAILED |
| Friday, August 31, 2018 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Tuesday, September 18, 2018 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Tuesday, September 18, 2018 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Tuesday, September 18, 2018 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Thursday, October 11, 2018 | FINAL REFUSAL WRITTEN |
| Thursday, October 11, 2018 | FINAL REFUSAL E-MAILED |
| Thursday, October 11, 2018 | NOTIFICATION OF FINAL REFUSAL EMAILED |
| Thursday, November 1, 2018 | TEAS REQUEST FOR RECONSIDERATION RECEIVED |
| Tuesday, November 13, 2018 | ASSIGNED TO LIE |
| Monday, November 19, 2018 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Monday, November 19, 2018 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Wednesday, December 12, 2018 | EXAMINERS AMENDMENT -WRITTEN |
| Wednesday, December 12, 2018 | EXAMINERS AMENDMENT E-MAILED |
| Wednesday, December 12, 2018 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Wednesday, December 12, 2018 | EXAMINER'S AMENDMENT ENTERED |
| Wednesday, December 12, 2018 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, January 2, 2019 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, January 22, 2019 | PUBLISHED FOR OPPOSITION |
| Tuesday, January 22, 2019 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, April 9, 2019 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, October 8, 2019 | TEAS CHANGE OF DOMESTIC REPRESENTATIVES ADDRESS |
| Tuesday, October 8, 2019 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Tuesday, October 8, 2019 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Tuesday, October 8, 2019 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Wednesday, November 6, 2019 | REVIEW OF CORRESPONDENCE COMPLETE - ADDRESS UPDATED |
| Tuesday, April 9, 2024 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Friday, October 24, 2025 | CANCELLED SEC. 8 (6-YR) |