| Serial Number | 90023542 |
| Word Mark | DA HAWAIIAN STORE ALOHA FROM PARADISE |
| Filing Date | Friday, June 26, 2020 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, May 18, 2021 |
| Registration Number | 6352184 |
| Registration Date | Tuesday, May 18, 2021 |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, March 2, 2021 |
| Pseudo Mark | THE HAWAIIAN STORE ALOHA FROM PARADISE |
| Indication of Colors claimed | The color(s) red, yellow, aqua, black, white, green, and brown is/are claimed as a feature of the mark. |
| NOT AVAILABLE | "HAWAIIAN STORE" |
| Goods and Services | On-line retail gift shops; On-line retail store services featuring a wide variety of consumer goods of others |
| Description of Mark | The mark consists of a hula girl in brown with long curved black and aqua hair, a white plumeria flower with a yellow center on the side of the hairline, black, white, and brown eyes, and a red and white mouth. The hula girl is pictured with a white and yellow plumeria lei around her neck, a black coconut bikini top, a yellow hula skirt with a green border at the hips of the skirt. There is a red bag in each of the hula girl's hands. In the background of the hula girl is the Hawaiian Islands in aqua with the black wording "ALOHA FROM PARADISE" rounding on the right side of the Hawaiian Islands. In the forefront of the Mark is the black wording "DA HAWAIIAN STORE" with a small white, yellow, and green plumeria flower below the wording. |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, July 24, 2020 |
| Primary Code | 035 |
| First Use Anywhere Date | Monday, July 1, 2019 |
| First Use In Commerce Date | Monday, July 1, 2019 |
| Party Name | JW Enterprises LLC |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Wailuku, HI 96793 US |
| Party Name | JW Enterprises LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Wailuku, HI 96793 US |
| Party Name | JW Enterprises LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Wailuku, HI 96793 US |
| Event Date | Event Description |
| Tuesday, June 30, 2020 | NEW APPLICATION ENTERED |
| Friday, July 24, 2020 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Saturday, July 25, 2020 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Monday, September 28, 2020 | ASSIGNED TO EXAMINER |
| Monday, September 28, 2020 | NON-FINAL ACTION WRITTEN |
| Monday, September 28, 2020 | NON-FINAL ACTION E-MAILED |
| Monday, September 28, 2020 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Wednesday, November 4, 2020 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Wednesday, November 4, 2020 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Thursday, November 5, 2020 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Friday, November 6, 2020 | FINAL REFUSAL WRITTEN |
| Friday, November 6, 2020 | FINAL REFUSAL E-MAILED |
| Friday, November 6, 2020 | NOTIFICATION OF FINAL REFUSAL EMAILED |
| Monday, November 9, 2020 | TEAS REQUEST FOR RECONSIDERATION RECEIVED |
| Monday, November 9, 2020 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Tuesday, November 10, 2020 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Wednesday, November 11, 2020 | ACTION REQ FOR RECON DENIED NO APPEAL FILED COUNTED NOT MAILED |
| Wednesday, November 11, 2020 | ACTION FOR REQ FOR RECON DENIED NO APPEAL FILED E-MAILED |
| Wednesday, November 11, 2020 | NOTIFICATION FOR REQ FOR RECON DENIED NO APPEAL FILED |
| Wednesday, November 11, 2020 | TEAS REQUEST FOR RECONSIDERATION RECEIVED |
| Tuesday, January 12, 2021 | TEAS REQUEST FOR RECONSIDERATION RECEIVED |
| Monday, January 25, 2021 | ASSIGNED TO LIE |
| Monday, January 25, 2021 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Monday, January 25, 2021 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Tuesday, January 26, 2021 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Tuesday, January 26, 2021 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Wednesday, January 27, 2021 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, February 10, 2021 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, March 2, 2021 | PUBLISHED FOR OPPOSITION |
| Tuesday, March 2, 2021 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, May 18, 2021 | REGISTERED-PRINCIPAL REGISTER |
| Monday, May 18, 2026 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |