| Serial Number | 88248221 |
| Word Mark | CXLOYALTY |
| Filing Date | Thursday, January 3, 2019 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, July 28, 2020 |
| Registration Number | 6114356 |
| Registration Date | Tuesday, July 28, 2020 |
| Mark Drawing | 5 - Drawing with word(s) / letter(s) / number(s) in Stylized form |
| Published for Opposition Date | Tuesday, October 22, 2019 |
| Description of Mark | The mark consists of the stylized wording "CXLOYALTY" in shades of blue where "CX" is in lower case in a lighter shade of blue than "LOYALTY". |
| Goods and Services | Travel agency services, namely, making reservations and bookings for transportation that features a frequent traveler bonus program; organization of business travel; travel information services; arranging and conducting travel tours and vacation packages, namely, arranging air, land and sea transportation for individuals and groups; coordinating travel arrangements for individuals and for group tours; car rental reservation services; making auto and airline reservations and bookings for travel by means of electronic communications networks; providing members of benefit programs with travel assistance services, namely, arranging for emergency replacement of airline tickets |
| Pseudo Mark | CX LOYALTY |
| Goods and Services | Developing, implementing and administering consumer financial benefit programs that provide members with credit card protection and verification, financial information and credit reporting featuring credit reports and financial records of themselves and their families, and providing travel accident insurance and insurance that features travel assistance benefits; insurance administration and brokerage services in the field of identity theft insurance; providing members with extended warranties, namely, service contracts, and reimbursements on retail merchandise; charitable fundraising services for non-profit organizations from sales generated by use of gift cards to purchase goods and services of others |
| Indication of Colors claimed | The color(s) blue is/are claimed as a feature of the mark. |
| Goods and Services | Designing, developing, implementing, and administering customer loyalty and customer engagement programs for customers which provides incentive benefits and discount membership services in the fields of automotive products and services, travel, shopping, health and wellness, entertainment, home improvement, legal, financial, and consumer protection goods and services; conducting incentive award programs to promote the sale of products and services of others; customer loyalty services and customer club services through closed user groups (CUG) or specified and identified consumers known to a brand, for commercial, promotional advertising and savings purposes featuring a wide range of consumer products and services, activities and events; promoting the sale of credit card and debit card accounts through the administration of incentive award programs and loyalty programs; direct mail advertising services; marketing services, namely, business marketing consulting to businesses and other product and service providers; strategic business management and marketing consulting services to businesses and other product and service providers; marketing management, namely, managing the serving, targeting, tracking and reporting of advertising and other marketing-related content to media platforms, networks and channels; collecting and analyzing consumer and business data to target promotional information featuring offers, advertising, travel discounts, purchasing incentives, discounts on experiences and other marketing-related content to consumers to drive activity or engagement with a brand; business marketing and analysis of market research data services featuring market and data analytics, segmentation, artificial intelligence and curation services involving consumer data and information; developing promotional campaigns for banks, credit unions and other financial institutions to offer to customers and proprietors of businesses; promoting the goods and services of others through the operation of consumer benefit membership clubs and programs that provide discounts and savings on a wide range of consumer products and services, activities and events and provide consumer purchasing benefits and discounted services in the field of automotive vehicles, other automotive products, services and maintenance, travel, shopping, health and wellness, entertainment, home improvement, legal, financial, and consumer protection; and promoting the sale of goods and services of others through promotional contests on behalf of credit and debit card issuers, banks and other financial institutions, retailers, and a wide range of other industries; promoting the goods and services of others, and promoting charitable giving, by conducting a charitable donor gift program, incentive awards program, customer loyalty program and discount program whereby participants utilize gift cards to purchase goods and services of others, which purchases generate charitable donations for non-profit organizations |
| Goods and Services | Providing travel lodging information services and travel lodging booking agency services for travelers; travel agency services, namely, making reservations and booking for temporary lodging; making reservations and bookings for restaurants and meals; providing travel agency services via an on-line interactive database that can be used in making reservations and bookings for temporary lodging |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, January 29, 2019 |
| Primary Code | 035 |
| First Use Anywhere Date | Wednesday, July 31, 2019 |
| First Use In Commerce Date | Wednesday, July 31, 2019 |
| International Class | 036 - Insurance; financial affairs; monetary affairs; real estate affairs. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, January 29, 2019 |
| Primary Code | 036 |
| First Use Anywhere Date | Wednesday, July 31, 2019 |
| First Use In Commerce Date | Wednesday, July 31, 2019 |
| International Class | 039 - Transport; packaging and storage of goods; travel arrangement. |
| US Class Codes | 100, 105 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, January 29, 2019 |
| Primary Code | 039 |
| First Use Anywhere Date | Wednesday, July 31, 2019 |
| First Use In Commerce Date | Wednesday, July 31, 2019 |
| International Class | 043 - Services for providing food and drink; temporary accommodations. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, January 29, 2019 |
| Primary Code | 043 |
| First Use Anywhere Date | Wednesday, July 31, 2019 |
| First Use In Commerce Date | Wednesday, July 31, 2019 |
| Party Name | CXLOYALTY GLOBAL, INC. |
| Party Type | 32 - New Owner After Registration |
| Legal Entity Type | 03 - Corporation |
| Address | STAMFORD, CT 06905 |
| Party Name | CXLOYALTY GLOBAL HOLDINGS, INC. |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 03 - Corporation |
| Address | STAMFORD, CT 06905 |
| Party Name | Affinion Publishing, LLC |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Las Vegas, NV 89135 |
| Party Name | Affinion Publishing, LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Las Vegas, NV 89135 |
| Party Name | Affinion Publishing, LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Las Vegas, NV 89135 |
| Event Date | Event Description |
| Thursday, March 21, 2019 | NON-FINAL ACTION WRITTEN |
| Monday, January 7, 2019 | NEW APPLICATION ENTERED |
| Tuesday, January 29, 2019 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Thursday, March 21, 2019 | ASSIGNED TO EXAMINER |
| Thursday, March 21, 2019 | NON-FINAL ACTION E-MAILED |
| Thursday, March 21, 2019 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Monday, August 26, 2019 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Monday, August 26, 2019 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Tuesday, August 27, 2019 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Wednesday, October 2, 2019 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, October 22, 2019 | PUBLISHED FOR OPPOSITION |
| Saturday, September 14, 2019 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, September 18, 2019 | ASSIGNED TO LIE |
| Tuesday, October 22, 2019 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Thursday, May 21, 2020 | TEAS STATEMENT OF USE RECEIVED |
| Wednesday, June 24, 2020 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Thursday, June 25, 2020 | NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED |
| Tuesday, July 28, 2020 | REGISTERED-PRINCIPAL REGISTER |
| Wednesday, February 24, 2021 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY |
| Tuesday, December 17, 2019 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Thursday, May 21, 2020 | USE AMENDMENT FILED |
| Friday, June 12, 2020 | STATEMENT OF USE PROCESSING COMPLETE |
| Friday, June 12, 2020 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Wednesday, February 3, 2021 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Thursday, January 26, 2023 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Thursday, January 26, 2023 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Thursday, January 26, 2023 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Thursday, January 26, 2023 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Thursday, January 26, 2023 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Monday, July 28, 2025 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |