CVS BEAUTY Trademark

Trademark Overview


On Thursday, June 10, 2021, a trademark application was filed for CVS BEAUTY with the United States Patent and Trademark Office. The USPTO has given the CVS BEAUTY trademark a serial number of 90766642. The federal status of this trademark filing is REGISTERED as of Tuesday, September 16, 2025. This trademark is owned by CVS Pharmacy, Inc.. The CVS BEAUTY trademark is filed in the Cosmetics & Cleaning Products, Pharmaceutical Products, Hand Tool Products, Advertising, and Business and Retail Services categories with the following description:

Personal grooming products, including, razors, razor blades

Personal grooming products, namely, antibacterial soap

A full line of hair care products, namely, shampoos, dry shampoo, hair gels; skin care preparations, namely, body lotions, make-up remover, eye cream, non-medicated facial and eye serums, micellar cleansing water; shaving preparations; Cosmetic hair filling sprays, fibers, for covering bald and thinning spots on scalp; Skin lotions for the face and body; body lotions and skin lotions containing aloe vera for skin care and cosmetic purposes; face and neck creams; non medicated skin soaps for personal use, namely, bath, hand, body care, liquid, bar soaps; essentials oils for personal use, namely, skin; foam cleaning preparations; cosmetic sun protection products, namely, sunscreen lotions; petroleum jelly for cosmetic purposes; facial cleansers and scrubs; body wash

Retail store and online retail store services featuring health and beauty products and general consumer merchandise relating to beauty
cvs beauty

General Information


Serial Number90766642
Word MarkCVS BEAUTY
Filing DateThursday, June 10, 2021
Status700 - REGISTERED
Status DateTuesday, September 16, 2025
Registration Number7950262
Registration DateTuesday, September 16, 2025
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, June 28, 2022

Trademark Statements


Goods and ServicesPersonal grooming products, including, razors, razor blades
Goods and ServicesPersonal grooming products, namely, antibacterial soap
Goods and ServicesA full line of hair care products, namely, shampoos, dry shampoo, hair gels; skin care preparations, namely, body lotions, make-up remover, eye cream, non-medicated facial and eye serums, micellar cleansing water; shaving preparations; Cosmetic hair filling sprays, fibers, for covering bald and thinning spots on scalp; Skin lotions for the face and body; body lotions and skin lotions containing aloe vera for skin care and cosmetic purposes; face and neck creams; non medicated skin soaps for personal use, namely, bath, hand, body care, liquid, bar soaps; essentials oils for personal use, namely, skin; foam cleaning preparations; cosmetic sun protection products, namely, sunscreen lotions; petroleum jelly for cosmetic purposes; facial cleansers and scrubs; body wash
Goods and ServicesRetail store and online retail store services featuring health and beauty products and general consumer merchandise relating to beauty
NOT AVAILABLE"BEAUTY"

Classification Information


International Class003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices.
US Class Codes001, 004, 006, 050, 051, 052
Class Status Code6 - Active
Class Status DateTuesday, August 31, 2021
Primary Code003
First Use Anywhere DateSaturday, January 22, 2022
First Use In Commerce DateSaturday, January 22, 2022

International Class005 - Pharmaceutical and veterinary preparations; sanitary preparations for medical purposes; dietetic substances adapted for medical use, food for babies; plasters, materials for dressings; material for stopping teeth, dental wax; disinfectants; preparations for destroying vermin; fungicides, herbicides.
US Class Codes005, 006, 018, 044, 046, 051, 052
Class Status Code6 - Active
Class Status DateTuesday, August 31, 2021
Primary Code005
First Use Anywhere DateFriday, December 31, 2021
First Use In Commerce DateFriday, December 31, 2021

International Class008 - Hand tools and implements (hand-operated); cutlery; side arms; razors.
US Class Codes023, 028, 044
Class Status Code6 - Active
Class Status DateTuesday, August 31, 2021
Primary Code008
First Use Anywhere DateFriday, December 31, 2021
First Use In Commerce DateFriday, December 31, 2021

International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateTuesday, August 31, 2021
Primary Code035
First Use Anywhere DateFriday, December 31, 2021
First Use In Commerce DateFriday, December 31, 2021

Trademark Owner History


Party NameCVS Pharmacy, Inc.
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressWoonsocket, RI 02895

Party NameCVS Pharmacy, Inc.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressWoonsocket, RI 02895

Party NameCVS Pharmacy, Inc.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressWoonsocket, RI 02895

Trademark Events


Event DateEvent Description
Thursday, January 6, 2022ASSIGNED TO EXAMINER
Wednesday, May 25, 2022CORRESPONDENCE RECEIVED IN LAW OFFICE
Monday, June 14, 2021NEW APPLICATION ENTERED
Tuesday, August 31, 2021NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Thursday, January 6, 2022NON-FINAL ACTION WRITTEN
Thursday, January 6, 2022NON-FINAL ACTION E-MAILED
Thursday, January 6, 2022NOTIFICATION OF NON-FINAL ACTION E-MAILED
Wednesday, May 25, 2022TEAS RESPONSE TO OFFICE ACTION RECEIVED
Wednesday, May 25, 2022TEAS/EMAIL CORRESPONDENCE ENTERED
Saturday, January 7, 2023NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Thursday, May 26, 2022APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, June 8, 2022NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, June 28, 2022PUBLISHED FOR OPPOSITION
Tuesday, June 28, 2022OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, August 23, 2022NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Thursday, January 5, 2023SOU TEAS EXTENSION RECEIVED
Thursday, January 5, 2023SOU EXTENSION 1 FILED
Thursday, January 5, 2023SOU EXTENSION 1 GRANTED
Thursday, July 27, 2023SOU EXTENSION 2 FILED
Thursday, July 27, 2023SOU EXTENSION 2 GRANTED
Saturday, February 3, 2024NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Thursday, July 27, 2023SOU TEAS EXTENSION RECEIVED
Saturday, July 29, 2023NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Thursday, February 1, 2024SOU TEAS EXTENSION RECEIVED
Thursday, February 1, 2024SOU EXTENSION 3 FILED
Thursday, February 1, 2024SOU EXTENSION 3 GRANTED
Wednesday, July 3, 2024SOU TEAS EXTENSION RECEIVED
Wednesday, July 3, 2024NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Wednesday, July 3, 2024SOU EXTENSION 4 GRANTED
Wednesday, July 3, 2024SOU EXTENSION 4 FILED
Wednesday, January 8, 2025SOU EXTENSION 5 FILED
Tuesday, April 29, 2025SOU EXTENSION 5 GRANTED
Wednesday, April 30, 2025NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Tuesday, August 12, 2025USE AMENDMENT FILED
Wednesday, January 8, 2025SOU TEAS EXTENSION RECEIVED
Monday, April 14, 2025CASE ASSIGNED TO INTENT TO USE PARALEGAL
Tuesday, August 12, 2025TEAS STATEMENT OF USE RECEIVED
Saturday, August 23, 2025STATEMENT OF USE PROCESSING COMPLETE
Monday, August 25, 2025ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Tuesday, September 16, 2025REGISTERED-PRINCIPAL REGISTER
Tuesday, September 16, 2025NOTICE OF REGISTRATION CONFIRMATION EMAILED
Monday, August 25, 2025NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED