| Serial Number | 87781043 |
| Word Mark | CUSTOMER FIRST, LAST, AND ALWAYS |
| Filing Date | Thursday, February 1, 2018 |
| Status | 710 - CANCELLED - SECTION 8 |
| Status Date | Friday, March 21, 2025 |
| Registration Number | 5560356 |
| Registration Date | Tuesday, September 11, 2018 |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, June 26, 2018 |
| Goods and Services | Financial services, namely, money lending; Financial services, namely, mortgage planning; Financial services, namely, mortgage refinancing; Mortgage banking; Mortgage banking services, namely, origination, acquisition, servicing, securitization and brokerage of mortgage loans; Mortgage brokerage; Mortgage lending; Mortgage refinancing; Mortgage services, namely, buyer pre-qualification of mortgages for mortgage brokers and banks |
| International Class | 036 - Insurance; financial affairs; monetary affairs; real estate affairs. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, March 21, 2025 |
| Primary Code | 036 |
| First Use Anywhere Date | Thursday, June 1, 2017 |
| First Use In Commerce Date | Thursday, June 1, 2017 |
| Party Name | Finance of America Holdings LLC |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Irving, TX 75039 |
| Party Name | Finance of America Holdings LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Irving, TX 75039 |
| Party Name | Finance of America Holdings LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Irving, TX 75039 |
| Event Date | Event Description |
| Monday, February 5, 2018 | NEW APPLICATION ENTERED |
| Sunday, February 11, 2018 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Saturday, May 12, 2018 | ASSIGNED TO EXAMINER |
| Tuesday, May 22, 2018 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, June 6, 2018 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, June 26, 2018 | PUBLISHED FOR OPPOSITION |
| Tuesday, June 26, 2018 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, September 11, 2018 | REGISTERED-PRINCIPAL REGISTER |
| Thursday, October 29, 2020 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Thursday, October 29, 2020 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Thursday, October 29, 2020 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Thursday, October 29, 2020 | TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS |
| Thursday, October 29, 2020 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Thursday, October 29, 2020 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Wednesday, May 10, 2023 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Wednesday, May 10, 2023 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Wednesday, May 10, 2023 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Monday, September 11, 2023 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Wednesday, December 4, 2024 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY |
| Friday, March 21, 2025 | CANCELLED SEC. 8 (6-YR) |