| Serial Number | 75598255 |
| Word Mark | CUSTOM CHOICE |
| Filing Date | Wednesday, December 2, 1998 |
| Status | 710 - CANCELLED - SECTION 8 |
| Status Date | Saturday, May 16, 2009 |
| Registration Number | 2622601 |
| Registration Date | Tuesday, September 24, 2002 |
| Mark Drawing | 1000 - Typeset: Word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, July 2, 2002 |
| Goods and Services | LIFE INSURANCE, ANNUITY, DISABILITY, LONG TERM CARE, SUPPLEMENTAL HEALTH, HOMEOWNER'S AND AUTO INSURANCE UNDERWRITING SERVICES; FINANCIAL AND RETIREMENT PLANNING SERVICES; INVESTMENT COUNSELING SERVICES; AND AUTOMOBILE WARRANTY SERVICE CONTRACT SERVICES |
| International Class | 036 - Insurance; financial affairs; monetary affairs; real estate affairs. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Saturday, May 16, 2009 |
| Primary Code | 036 |
| First Use Anywhere Date | Wednesday, December 30, 1998 |
| First Use In Commerce Date | Wednesday, December 30, 1998 |
| Party Name | GENWORTH LIFE AND HEALTH INSURANCE COMPANY |
| Party Type | 32 - New Owner After Registration |
| Legal Entity Type | 03 - Corporation |
| Address | WINDSOR, CT 06095 |
| Party Name | GENWORTH FINANCIAL, INC. |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 03 - Corporation |
| Address | RICHMOND, VA 23230 |
| Party Name | GE Financial Assurance Holdings, Inc. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Lynchburg, VA 24505 |
| Party Name | GE Financial Assurance Holdings, Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Lynchburg, VA 24505 |
| Party Name | GE Financial Assurance Holdings, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Lynchburg, VA 24505 |
| Event Date | Event Description |
| Saturday, May 16, 2009 | CANCELLED SEC. 8 (6-YR) |
| Tuesday, January 22, 2008 | CASE FILE IN TICRS |
| Wednesday, March 28, 2007 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Tuesday, September 19, 2006 | REVIEW OF CORRESPONDENCE COMPLETE |
| Wednesday, November 10, 2004 | PAPER RECEIVED |
| Thursday, September 30, 2004 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Tuesday, September 24, 2002 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, July 2, 2002 | PUBLISHED FOR OPPOSITION |
| Wednesday, June 12, 2002 | NOTICE OF PUBLICATION |
| Tuesday, April 9, 2002 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Tuesday, April 2, 2002 | USE AMENDMENT ACCEPTED |
| Tuesday, January 15, 2002 | ASSIGNED TO EXAMINER |
| Tuesday, January 15, 2002 | AMENDMENT TO USE PROCESSING COMPLETE |
| Tuesday, June 20, 2000 | USE AMENDMENT FILED |
| Thursday, December 21, 2000 | NOTICE OF ALLOWANCE CANCELLED |
| Saturday, November 3, 2001 | REINSTATED |
| Thursday, May 10, 2001 | ABANDONMENT - NO USE STATEMENT FILED |
| Wednesday, August 16, 2000 | EXTENSION 1 GRANTED |
| Tuesday, June 20, 2000 | EXTENSION 1 FILED |
| Tuesday, December 21, 1999 | NOA MAILED - SOU REQUIRED FROM APPLICANT |
| Tuesday, September 28, 1999 | PUBLISHED FOR OPPOSITION |
| Friday, August 27, 1999 | NOTICE OF PUBLICATION |
| Thursday, June 3, 1999 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, June 2, 1999 | ASSIGNED TO EXAMINER |