| Serial Number | 75085610 |
| Word Mark | CUSTOM CHOICE |
| Filing Date | Tuesday, April 9, 1996 |
| Status | 710 - CANCELLED - SECTION 8 |
| Status Date | Saturday, November 27, 2004 |
| Registration Number | 2138213 |
| Registration Date | Tuesday, February 24, 1998 |
| Mark Drawing | 1000 - Typeset: Word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, December 2, 1997 |
| Goods and Services | life insurance underwriting services |
| International Class | 036 - Insurance; financial affairs; monetary affairs; real estate affairs. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Saturday, November 27, 2004 |
| Primary Code | 036 |
| First Use Anywhere Date | Thursday, August 15, 1996 |
| First Use In Commerce Date | Thursday, August 15, 1996 |
| Party Name | GENWORTH FINANCIAL, INC. |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 03 - Corporation |
| Address | RICHMOND, VA 23230 |
| Party Name | First Colony Life Insurance Company |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Lynchburg, VA 24505 |
| Party Name | First Colony Life Insurance Company |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Lynchburg, VA 24505 |
| Party Name | First Colony Life Insurance Company |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Lynchburg, VA 24505 |
| Event Date | Event Description |
| Saturday, November 27, 2004 | CANCELLED SEC. 8 (6-YR) |
| Wednesday, November 10, 2004 | PAPER RECEIVED |
| Thursday, September 30, 2004 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Tuesday, February 24, 1998 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, December 2, 1997 | PUBLISHED FOR OPPOSITION |
| Friday, October 31, 1997 | NOTICE OF PUBLICATION |
| Wednesday, September 17, 1997 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Thursday, September 11, 1997 | ASSIGNED TO EXAMINER |
| Thursday, March 20, 1997 | LETTER OF SUSPENSION MAILED |
| Friday, December 27, 1996 | NON-FINAL ACTION MAILED |
| Thursday, December 26, 1996 | USE AMENDMENT ACCEPTED |
| Wednesday, December 4, 1996 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Saturday, December 21, 1996 | AMENDMENT TO USE PROCESSING COMPLETE |
| Wednesday, December 4, 1996 | USE AMENDMENT FILED |
| Saturday, August 31, 1996 | NON-FINAL ACTION MAILED |
| Friday, August 23, 1996 | ASSIGNED TO EXAMINER |