| Serial Number | 88410683 |
| Word Mark | CRUZ |
| Filing Date | Wednesday, May 1, 2019 |
| Status | 702 - SECTION 8 & 15 - ACCEPTED AND ACKNOWLEDGED |
| Status Date | Tuesday, September 2, 2025 |
| Registration Number | 5908018 |
| Registration Date | Tuesday, November 12, 2019 |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, August 27, 2019 |
| Goods and Services | Tortillas |
| Description of Mark | The mark consists of a three banded circle which is green, red and yellow; in the upper portion of the three banded circle is the word "CRUZ" in stylized red letters which are highlighted in white and green; on top of the letter "C" is a yellow sombrero highlighted with yellow, red and white and which contains a green zigzagged band on the bottom and a green hat band; extending across the lower part of the three banded circle is a yellow scarf design with white highlights and outlined in green and which has a red and yellow fringe; below the scarf design is the representation of two ears of corn having yellow kernels outlined in green and green leaves; radiating behind the word "CRUZ" and the sombrero design are white lines. The color gray represents transparent area and is not part of the mark. |
| Indication of Colors claimed | The colors green, red, yellow, and white are claimed as a feature of the mark. |
| Translation of Words in Mark | The English translation of "CRUZ" in the mark is "CROSS". |
| International Class | 030 - Coffee, tea, cocoa, sugar, rice, tapioca, sago, artificial coffee; flour and preparations made from cereals, bread, pastry and confectionery, ices; honey, treacle; yeast, baking powder; salt, mustard; vinegar, sauces (condiments); spices; ice. |
| US Class Codes | 046 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, May 17, 2019 |
| Primary Code | 030 |
| First Use Anywhere Date | Friday, November 30, 2007 |
| First Use In Commerce Date | Friday, November 30, 2007 |
| Party Name | GRUMA CORPORATION |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Irving, TX 75038 |
| Party Name | GRUMA CORPORATION |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Irving, TX 75038 |
| Party Name | GRUMA CORPORATION |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Irving, TX 75038 |
| Event Date | Event Description |
| Thursday, June 27, 2019 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Saturday, May 4, 2019 | NEW APPLICATION ENTERED |
| Friday, May 17, 2019 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Saturday, May 18, 2019 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Thursday, July 11, 2019 | ASSIGNED TO EXAMINER |
| Friday, July 12, 2019 | EXAMINER'S AMENDMENT ENTERED |
| Friday, July 12, 2019 | EXAMINERS AMENDMENT -WRITTEN |
| Friday, July 12, 2019 | EXAMINERS AMENDMENT E-MAILED |
| Friday, July 12, 2019 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Friday, July 12, 2019 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Sunday, July 21, 2019 | ASSIGNED TO LIE |
| Wednesday, August 7, 2019 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Wednesday, August 21, 2019 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Wednesday, August 21, 2019 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Tuesday, August 27, 2019 | PUBLISHED FOR OPPOSITION |
| Tuesday, August 27, 2019 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, November 12, 2019 | REGISTERED-PRINCIPAL REGISTER |
| Thursday, April 18, 2024 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Thursday, April 18, 2024 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Thursday, April 18, 2024 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Tuesday, September 2, 2025 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Tuesday, September 2, 2025 | REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK. |
| Tuesday, September 2, 2025 | NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED |
| Thursday, April 24, 2025 | TEAS SECTION 8 & 15 RECEIVED |
| Thursday, April 18, 2024 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Thursday, April 18, 2024 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Tuesday, November 12, 2024 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |