| Serial Number | 99495996 |
| Word Mark | CRUNCH THAT COUNTS |
| Filing Date | Thursday, November 13, 2025 |
| Status | 630 - NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER |
| Status Date | Thursday, November 13, 2025 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | NOT AVAILABLE |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| Goods and Services | Cereal-based snack foods; savory food toppings made from plant-based ingredients including grains, legumes, and seeds; crunchy components for ready-to-eat meals and salads; extruded or baked snack blends primarily composed of cereal- or pulse-based ingredients |
| Goods and Services | High-protein snack foods; shelf-stable, crunchy food products made primarily from plant-derived proteins, including wheat, soy, legumes, and seeds; textured plant protein products for use as snacks or food toppings; dehydrated and seasoned plant-based protein snacks; protein-based toppings for salads and meals; prepared salads; vegetable salads; potato salads; fruit salads |
| Description of Mark | The mark consists of stacked stylized wording CRUNCH THAT COUNTS. |
| International Class | 029 - Meat, fish, poultry and game; meat extracts; preserved, frozen, dried and cooked fruits and vegetables; jellies, jams, compotes; eggs, milk and milk products; edible oils and fats. |
| US Class Codes | 046 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, November 13, 2025 |
| Primary Code | 029 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 030 - Coffee, tea, cocoa, sugar, rice, tapioca, sago, artificial coffee; flour and preparations made from cereals, bread, pastry and confectionery, ices; honey, treacle; yeast, baking powder; salt, mustard; vinegar, sauces (condiments); spices; ice. |
| US Class Codes | 046 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, November 13, 2025 |
| Primary Code | 030 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| Party Name | Harvest B Pty Ltd |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 82 - NOT AVAILABLE |
| Address | Surry Hills NSW 2010 AU |
| Event Date | Event Description |
| Thursday, November 13, 2025 | NEW APPLICATION ENTERED |
| Thursday, November 13, 2025 | APPLICATION FILING RECEIPT MAILED |
| Friday, November 14, 2025 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Friday, November 14, 2025 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Friday, November 14, 2025 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |