| Description of Mark | The mark consists of The Fur & Flutter logo is prominently displayed in horizontal, bold, stylized letters that are fluffy yet robust, featuring a unique, textured look created by thicker strokes that enhance its custom-made font style. The ampersand symbol is artfully designed with intertwining leaves, forming a laurel wreath that symbolizes triumph while adding an organic touch, ideal for a focus on pet wellness. Vibrant accent colors further amplify the ampersand, highlighting the two intersecting "F"s. In addition to this striking typography, the design incorporates various elements of nature, such as a cat, bird, dog, fish, and lizard, emphasizing the brand's connection to animals. The slogan in the upper right corner reads, "Crazy pet lovers, it's Fursanity!" in a custom-made font, designed as a smaller version of the logo font. This phrase celebrates the passionate love of pet enthusiasts. Together, these elements create a harmonious visual identity that embodies the company's dedication to pet wellness and pet companionship. |
| Indication of Colors claimed | The color(s) Black #010101, White #ffffff, Chelsea Cucumber #69ae51, Swamp Green #abbd8d, Tacao #f0bd83, Matrix #a46053, True V #7c76da is/are claimed as a feature of the mark. |
| Goods and Services | Charitable services, namely, organizing youth groups to undertake projects to benefit the needy and the community to encourage leadership, character, compassion, and good citizenship; Promoting public awareness of the interests of pet owners and animal welfare advocates.; Business consulting in the consumer products industry; Providing purchase advisory and consulting services to consumers for the purchase of Suggestions for popular pet brands that are frequently purchased.; Providing recommendations of service providers to consumers for commercial purposes; Arranging and conducting business competitions for entrepreneurs to compete for seed capital to finance business activities; Business enquiries and investigations; Administering discount group purchasing programs, namely, negotiating contracts with providers of pet brands and suppliers to enable participant members of Fur & Flutter to obtain discounts on the purchase of their goods or services; Business management consultancy; Charitable services, namely, coordination of non-monetary contributions to charities and non-profits; Compiling and analyzing statistics for determining audience ratings of Pet wellness, pet products, online programs and events.; Organizing business networking events in the field of pet wellness and care.; Auctioneering; Website traffic optimisation; Information, advisory and consultancy services relating to business and management or business administration, including such services provided on line or via the internet; Development of marketing strategies and concepts; Preparation of business reports; Retail grocery store services featuring Pet products and services offered by various brands.; Publicity and sales promotion services; Organisation of exhibitions and events for commercial or advertising purposes; Business management of reimbursement programs for others; Online advertising and marketing services in the field of Promoting pet brands; Business consulting and information services; Ad serving, namely, placing advertisements on websites for others using specialized computer software; Advertising and promotion services and related consulting; Advertising and commercial information services, via the internet; Providing a website featuring consumer information in the field of pet food, pet treats and pet toys for particular pet breeds; Connecting qualified service providers with consumers; Customer relationship management; Business assistance, management and information services; Business administration of consumer loyalty programs; Arranging and conducting of fairs and exhibitions for business and advertising purposes; News clipping services; Retail vending stand services featuring pet meal, snacks and toys; Administration of a discount program for enabling participants to obtain discounts on goods and services through use of a discount membership card; Promoting the interests of Pet wellness by means of fur and flutter pet box subscription.; Preparing promotional and merchandising material for others; Business operation, business administration and office functions; Promoting public awareness of Marketing platform for pet brands by means of public advocacy; Brand evaluation services; Business organization and management consultancy including personnel management; Analyzing and compiling business data; Promoting public awareness of the interests of Pet wellness and health.; Providing purchase advisory and consulting services to consumers for the purchase of Pet brands that provide products and services packaged in a pet subscription box.; Business strategy development services; Providing consumer information in the field of animals and pets relating to pet products, pet treats and pet toys; Promoting public awareness of Pet advocacy by means of public advocacy; Creating and updating advertising material; Commercial evaluation and rating of consumer goods for others prior to purchase; Business management for a trade company and for a service company; Business consulting, inquiries or information; Business administration services for processing sales made on the Internet; Assistance, advisory services and consultancy with regard to business planning, business analysis, business management, and business organization; Providing career information; Marketing research services in the field of various pet brands and products.; Advertising copywriting; Retail vending stand services featuring pet snacks and treats.; Promotional services, namely, promoting the goods of others by means of providing online coupons; Administrative processing of manufacturer's rebates; Promoting and showcasing the goods of others in the field of Pet products and services by means of an on-line shopping site with links to the retail advertisements of others; Mobile advertising services for others; Online advertising and marketing services in the field of pet wellness products and services from various brands via wireless networks for display on mobile devices; Advice in the field of business management and marketing; Online advertising and marketing services in the field of pet wellness and care.; On-line trading services in which users post requests for products and negotiate transactions via the Internet; Mobile advertising services for others in the field of pet wellness and care; Compiling and analyzing statistics for determining audience ratings of television and radio programs; Search engine optimisation for sales promotion; Preparing audiovisual presentations for use in advertising; Inventorying merchandise; Marketing the goods and services of others by means of location-based messaging; Information and data compiling and analyzing relating to business management; Organizing business networking events in the field of promoting pet brands and fostering healthy competition; Analyzing and compiling business data for Market Research; Promoting and showcasing the goods of others in the field of pet wellness products by various brands by means of an on-line shopping site with links to the retail advertisements of others; Sales volume tracking for others; Advertising services, namely, creating promotional murals advertising the goods and services of others; Arranging and conducting auctions; Updating of advertising material; Marketing research services in the nature of tracking consumer behavior and analyzing consumer trends; Marketing research services in the field of pet well-being, wellness, goods, and food.; Promoting public awareness of Pet wellness and brands offering goods and services dedicated to pet health and well-being. Promoting pet brands good and services by means of public advocacy; Business research; Business administration and office work; Brand positioning services; Technical consulting in the field of marketing; Compilation, production and dissemination of advertising matter; On-line retail store services featuring subscription boxes containing Promotional merchandise for the brand and marketing efforts.; Promoting public awareness of endangered species by means of public advocacy; Consulting services in the field of search engine optimization for sales promotion; Online retail grocery store services featuring Pet products and services offered by various brands.; Online advertising and marketing services in the field of Pet wellness via wireless networks for display on mobile devices; Business information and accounting advisory services; Market research using focus groups; On-line advertising on a computer network; Commercial administration of the licensing of Overseeing the licensing process for products and services related to pet wellness of others; Business consulting, management, planning and supervision; Organizing chapters of a Fursanity, crazy pet lover's club. club and promoting the interests of the members thereof; Provision of technical information in the field of marketing; Business management consultancy as well as development of processes for the analysis and the implementation of strategy plans and management projects; Advertising and marketing consultancy; Business management assistance and particularly carrying out tasks necessary for the smooth conduct of sales by auction; Provision of an on-line marketplace for buyers and sellers of goods and services; Providing information in the field of the Pet wellness, pet parenting and companionship, pet marketing industry; Commercial business management; Arranging and conducting business competitions for entrepreneurs to compete for Being included in a monthly subscription box as part of an advertising and marketing platform. to facilitate business activities; Business advice and commercial information; Business management assistance; Business information services and appraisals; Administrative processing of manufacturer's coupons; Search engine optimization for sales promotion; Providing an in-person e-commerce marketing platform, online marketing and advertising, business forum in the field of pet goods and services focused on wellness.; Promotional services, namely, promoting the goods of others by means of providing online restaurant menus; Marketing research services in the field of Consignment partnership with pet brands; Marketing research services in the field of Pet parenting and Pet companionship; Product merchandising for others; Inventory control; Advertising in the popular and professional press; Retail store services featuring Pet wellness supplies. supplies; On-line retail store services featuring subscription boxes containing pet products, pet food, pet essentials, pet treats and pet toys; Sales promotion services; Business administration and management; Providing information in the field of the Pet market trends industry; Offering business management assistance in the establishment and/or operation of pet-related businesses. |
