CRAVE Trademark

Trademark Overview


On Tuesday, September 28, 2021, a trademark application was filed for CRAVE with the United States Patent and Trademark Office. The USPTO has given the CRAVE trademark a serial number of 97049531. The federal status of this trademark filing is REGISTERED as of Tuesday, February 28, 2023. This trademark is owned by CRAVE GLOBAL, INC.. The CRAVE trademark is filed in the Computer & Software Products & Electrical & Scientific Products, Advertising, Business and Retail Services, Education & Entertainment Services, and Computer & Software Services & Scientific Services categories with the following description:

Entertainment services, namely, live appearances by a sports celebrity; Entertainment services, namely, personal appearances by a sports celebrity; Entertainment services, namely, providing information by means of a global computer network in the fields of celebrities, entertainment, and popular culture; Entertainment services, namely, televised appearances by a sports celebrity; Production and distribution of videos in the field of celebrity endorsement; Production and distribution of videos in the field of celebrity-fan interaction; Production and distribution of videos in the field of product endorsement for celebrities; Providing online interviews featuring celebrities in the field of sports for entertainment purposes; Providing online interviews featuring athletes in the field of sports for entertainment purposes

Downloadable computer application software for mobile phones, namely, software for data collection and database management and reporting; Downloadable computer software using artificial intelligence for data collection and database management and reporting for the purpose of monitoring market conditions in China; Downloadable computer software using artificial intelligence for data collection and database management and reporting for the purpose of monitoring celebrity popularity; Downloadable computer software using artificial intelligence for data collection and database management and reporting for the purpose of monitoring celebrity popularity in China; Downloadable computer software for data collection and database management and reporting for the purpose of allowing customers to interact with support staff

Development of social media content; Product endorsement for celebrities; Providing customized documentation, information, counseling, advice, and consulting regarding Chinese patriotism and Chinese cultural norms; Negotiation of contracts for others; Endorsement services, namely, promoting the goods and services of others; Supply chain management services

Application service provider (ASP) featuring application-to-person (A2P) software for use in one-way text message communication from celebrities to their fans; Software as a service (SAAS) services featuring software for data collection and database management and reporting for the purpose of allowing customers to interact with support staff; Software as a service (SAAS) services featuring software using artificial intelligence for data collection and database management and reporting for the purpose of monitoring market conditions in China; Software as a service (SAAS) services featuring software using artificial intelligence for data collection and database management and reporting for the purpose of monitoring celebrity popularity; Software as a service (SAAS) services featuring software using artificial intelligence for data collection and database management and reporting for the purpose of monitoring celebrity popularity in China
crave

General Information


Serial Number97049531
Word MarkCRAVE
Filing DateTuesday, September 28, 2021
Status700 - REGISTERED
Status DateTuesday, February 28, 2023
Registration Number6989050
Registration DateTuesday, February 28, 2023
Mark Drawing3000 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s)
Published for Opposition DateTuesday, December 13, 2022

Trademark Statements


Goods and ServicesEntertainment services, namely, live appearances by a sports celebrity; Entertainment services, namely, personal appearances by a sports celebrity; Entertainment services, namely, providing information by means of a global computer network in the fields of celebrities, entertainment, and popular culture; Entertainment services, namely, televised appearances by a sports celebrity; Production and distribution of videos in the field of celebrity endorsement; Production and distribution of videos in the field of celebrity-fan interaction; Production and distribution of videos in the field of product endorsement for celebrities; Providing online interviews featuring celebrities in the field of sports for entertainment purposes; Providing online interviews featuring athletes in the field of sports for entertainment purposes
Description of MarkThe mark consists of the word "CRAVE" in which the letter "A" is stylized as an incomplete five-pointed star.
Goods and ServicesDownloadable computer application software for mobile phones, namely, software for data collection and database management and reporting; Downloadable computer software using artificial intelligence for data collection and database management and reporting for the purpose of monitoring market conditions in China; Downloadable computer software using artificial intelligence for data collection and database management and reporting for the purpose of monitoring celebrity popularity; Downloadable computer software using artificial intelligence for data collection and database management and reporting for the purpose of monitoring celebrity popularity in China; Downloadable computer software for data collection and database management and reporting for the purpose of allowing customers to interact with support staff
Goods and ServicesDevelopment of social media content; Product endorsement for celebrities; Providing customized documentation, information, counseling, advice, and consulting regarding Chinese patriotism and Chinese cultural norms; Negotiation of contracts for others; Endorsement services, namely, promoting the goods and services of others; Supply chain management services
Goods and ServicesApplication service provider (ASP) featuring application-to-person (A2P) software for use in one-way text message communication from celebrities to their fans; Software as a service (SAAS) services featuring software for data collection and database management and reporting for the purpose of allowing customers to interact with support staff; Software as a service (SAAS) services featuring software using artificial intelligence for data collection and database management and reporting for the purpose of monitoring market conditions in China; Software as a service (SAAS) services featuring software using artificial intelligence for data collection and database management and reporting for the purpose of monitoring celebrity popularity; Software as a service (SAAS) services featuring software using artificial intelligence for data collection and database management and reporting for the purpose of monitoring celebrity popularity in China

Classification Information


International Class009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus.
US Class Codes021, 023, 026, 036, 038
Class Status Code6 - Active
Class Status DateWednesday, October 27, 2021
Primary Code009
First Use Anywhere DateTuesday, May 12, 2020
First Use In Commerce DateTuesday, May 12, 2020

International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateWednesday, October 27, 2021
Primary Code035
First Use Anywhere DateTuesday, May 12, 2020
First Use In Commerce DateTuesday, May 12, 2020

International Class041 - Education; providing of training; entertainment; sporting and cultural activities.
US Class Codes100, 101, 107
Class Status Code6 - Active
Class Status DateWednesday, October 27, 2021
Primary Code041
First Use Anywhere DateTuesday, May 12, 2020
First Use In Commerce DateTuesday, May 12, 2020

International Class042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software.
US Class Codes100, 101
Class Status Code6 - Active
Class Status DateWednesday, October 27, 2021
Primary Code042
First Use Anywhere DateTuesday, May 12, 2020
First Use In Commerce DateTuesday, May 12, 2020

Trademark Owner History


Party NameCRAVE GLOBAL, INC.
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressPasadena, CA 91101

Party NameCRAVE GLOBAL, INC.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressPasadena, CA 91101

Party NameCRAVE GLOBAL, INC.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressPasadena, CA 91101

Trademark Events


Event DateEvent Description
Tuesday, February 28, 2023NOTICE OF REGISTRATION CONFIRMATION EMAILED
Tuesday, February 28, 2023REGISTERED-PRINCIPAL REGISTER
Tuesday, December 13, 2022OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, December 13, 2022PUBLISHED FOR OPPOSITION
Wednesday, November 23, 2022NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, November 8, 2022APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, October 12, 2022TEAS/EMAIL CORRESPONDENCE ENTERED
Tuesday, October 11, 2022CORRESPONDENCE RECEIVED IN LAW OFFICE
Tuesday, October 11, 2022TEAS RESPONSE TO OFFICE ACTION RECEIVED
Wednesday, June 29, 2022NOTIFICATION OF NON-FINAL ACTION E-MAILED
Wednesday, June 29, 2022NON-FINAL ACTION E-MAILED
Wednesday, June 29, 2022NON-FINAL ACTION WRITTEN
Tuesday, June 28, 2022ASSIGNED TO EXAMINER
Thursday, October 28, 2021NOTICE OF DESIGN SEARCH CODE E-MAILED
Wednesday, October 27, 2021NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Friday, October 1, 2021NEW APPLICATION ENTERED