| Serial Number | 87225673 |
| Word Mark | CRAFTED IN MEXICO · DESDE 1897 CERVEZA DOS EQUIS XX AMBAR CERVECERIA MOCTEZUMA |
| Filing Date | Thursday, November 3, 2016 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, February 27, 2018 |
| Registration Number | 5413871 |
| Registration Date | Tuesday, February 27, 2018 |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, April 25, 2017 |
| Description of Mark | The mark consists of "XX" in stylized, red font, with a gold outline. Above the "XX" is the wording "CERVEZA DOS EQUIS" in black, stylized font. "CERVEZA" is above "DOS EQUIS". Between the "XX" is the stylized design of a gold man with a gold headdress. Below the "XX" is the wording "AMBAR" in black, stylized font. The man has gold and silver rays extending from him in all directions, forming a diamond. The design appears on a yellow background, within an enclosed circle. The circle has tri-layered border at the top and bottom, in silver, gold, and silver, and a single silver border on the left and right. Outside that border, is another thicker, circular, shaded border that is gold. At the top of that outside border is the wording "CRAFTED IN MEXICO DESDE 1897" in white, stylized font. Between "CRAFTED IN MEXICO" and "DESDE 1897" is an enclosed white diamond. At the bottom of the outside border is the wording "CERVECERIA MOCTEZUMA" in white, stylized, font. The mark appears on a white background which is not claimed as a feature of the mark. |
| Pseudo Mark | CRAFTED IN MEXICO · DESDE EIGHTEEN NINETY SEVEN CERVEZA DOS EQUIS XX AMBAR CERVECERIA MOCTEZUMA |
| Indication of Colors claimed | The color(s) yellow, red, gold, black, and white is/are claimed as a feature of the mark. |
| Translation of Words in Mark | The English translation of the wording "DESDE", "CERVEZA", "DOS EQUIS", "AMBAR", and "CERVECERIA" in the mark is , respectively, "SINCE", "BEER", "TWO Xs", "AMBER", and "BREWERY." The word "MOCTEZUMA" is the name of a historical character which has no English translation. |
| NOT AVAILABLE | "CRAFTED IN MEXICO", "DESDE 1897", "CERVEZA", "AMBAR", OR "CERVECERIA" |
| Goods and Services | beer |
| International Class | 032 - Beers; mineral and aerated waters and other nonalcoholic drinks; fruit drinks and fruit juices; syrups and other preparations for making beverages. |
| US Class Codes | 045, 046, 048 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, November 8, 2016 |
| Primary Code | 032 |
| First Use Anywhere Date | Saturday, January 1, 2011 |
| First Use In Commerce Date | Saturday, January 1, 2011 |
| Party Name | Cervezas Cuauhtemoc Moctezuma SA de CV |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Monterrey, Nuevo Leon 64410 MX |
| Party Name | Cervezas Cuauhtemoc Moctezuma SA de CV |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Monterrey, Nuevo Leon 64410 MX |
| Party Name | Cervezas Cuauhtemoc Moctezuma SA de CV |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Monterrey, Nuevo Leon 64410 MX |
| Event Date | Event Description |
| Monday, November 7, 2016 | NEW APPLICATION ENTERED |
| Wednesday, March 1, 2017 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Tuesday, November 8, 2016 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Wednesday, November 9, 2016 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Thursday, February 9, 2017 | ASSIGNED TO EXAMINER |
| Saturday, February 18, 2017 | PRIORITY ACTION WRITTEN |
| Saturday, February 18, 2017 | PRIORITY ACTION E-MAILED |
| Saturday, February 18, 2017 | NOTIFICATION OF PRIORITY ACTION E-MAILED |
| Wednesday, March 1, 2017 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Wednesday, March 1, 2017 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Wednesday, June 21, 2017 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Thursday, March 9, 2017 | EXAMINERS AMENDMENT E-MAILED |
| Thursday, March 9, 2017 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Thursday, March 9, 2017 | EXAMINERS AMENDMENT -WRITTEN |
| Thursday, March 9, 2017 | EXAMINER'S AMENDMENT ENTERED |
| Monday, March 13, 2017 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, April 5, 2017 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, April 25, 2017 | PUBLISHED FOR OPPOSITION |
| Tuesday, April 25, 2017 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, December 10, 2019 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Thursday, December 14, 2017 | TEAS STATEMENT OF USE RECEIVED |
| Thursday, December 14, 2017 | USE AMENDMENT FILED |
| Tuesday, January 2, 2018 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Tuesday, January 2, 2018 | STATEMENT OF USE PROCESSING COMPLETE |
| Wednesday, January 24, 2018 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Thursday, January 25, 2018 | NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED |
| Tuesday, February 27, 2018 | REGISTERED-PRINCIPAL REGISTER |
| Friday, January 4, 2019 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Friday, January 4, 2019 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Wednesday, January 8, 2020 | REVIEW OF CORRESPONDENCE COMPLETE - ADDRESS UPDATED |
| Monday, February 27, 2023 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Friday, November 3, 2023 | TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS |
| Friday, November 3, 2023 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Friday, November 3, 2023 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Friday, November 3, 2023 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Thursday, April 18, 2024 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Thursday, April 18, 2024 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Thursday, April 18, 2024 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Wednesday, July 10, 2024 | TEAS SECTION 8 & 15 RECEIVED |