| Serial Number | 99287114 |
| Word Mark | CP COLGATE PALMOLIVE MAKE MORE SMILES |
| Filing Date | Wednesday, July 16, 2025 |
| Status | 688 - NOTICE OF ALLOWANCE - ISSUED |
| Status Date | Tuesday, December 16, 2025 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 5 - Drawing with word(s) / letter(s) / number(s) in Stylized form |
| Published for Opposition Date | Tuesday, October 21, 2025 |
| Indication of Colors claimed | The color(s) blue and black is/are claimed as a feature of the mark. |
| Description of Mark | The mark consists of the stylized blue letters "CP" featured to the left of the stylized black word "COLGATE", which appears above the stylized black word "PALMOLIVE", which appears above the stylized black wording "MAKE MORE SMILES". |
| Goods and Services | Promoting public awareness of business practices relating to health, community and environmental sustainability that serve to foster a healthier future for all people, their pets and the planet |
| Pseudo Mark | COLGATE PALMOLIVE COLGATE PALMOLIVE MAKE MORE SMILES |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, July 16, 2025 |
| Primary Code | 035 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| Party Name | Colgate-Palmolive Company |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | New York, NY 10022 |
| Party Name | Colgate-Palmolive Company |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | New York, NY 10022 |
| Event Date | Event Description |
| Wednesday, July 16, 2025 | NEW APPLICATION ENTERED |
| Wednesday, July 16, 2025 | APPLICATION FILING RECEIPT MAILED |
| Sunday, September 7, 2025 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Thursday, September 18, 2025 | ASSIGNED TO EXAMINER |
| Friday, September 19, 2025 | EXAMINERS AMENDMENT -WRITTEN |
| Friday, September 19, 2025 | EXAMINERS AMENDMENT E-MAILED |
| Friday, September 19, 2025 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Friday, September 19, 2025 | EXAMINER'S AMENDMENT ENTERED |
| Friday, September 19, 2025 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, October 15, 2025 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, October 21, 2025 | PUBLISHED FOR OPPOSITION |
| Tuesday, October 21, 2025 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, December 16, 2025 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |