COUNTER Trademark

Trademark Overview


On Saturday, July 1, 2017, a trademark application was filed for COUNTER with the United States Patent and Trademark Office. The USPTO has given the COUNTER trademark a serial number of 87513759. The federal status of this trademark filing is ABANDONED - NO STATEMENT OF USE FILED as of Monday, February 8, 2021. This trademark is owned by COUNTER BRANDS, LLC. The COUNTER trademark is filed in the Cosmetics & Cleaning Products, Pharmaceutical Products, Houseware & Glass Products, Advertising, Business and Retail Services, Education & Entertainment Services, and Medical & Beauty Services & Agricultural Services categories with the following description:

Health and beauty products, namely, fragrances, non-medicated hair care preparations, skin care preparations, body care preparations, nail care preparations, and color cosmetics

Dietary and nutritional supplements

Brushes, namely, cosmetic brushes, lip brushes; Grooming kits comprising the foregoing brushes for cosmetic use; Grooming accessories for personal use, namely, personal grooming kits comprising cosmetic brushes, and non-medicated skin preparations all sold as a unit

Online retail store services featuring cosmetics, skin care, hair care and beauty care products and grooming accessories; Network marketing services; Direct marketing services; Providing a subscription-based customer loyalty membership program through issuance and processing of rewards, namely, directed donations to one of a pre-selected list of non-profit entities, for cosmetic purchases; Providing consumer product information about ingredient selection for cosmetics, skin care, hair care and beauty care products; Providing consumer product information via the Internet about ingredient selection for use in connection with cosmetics, skin care, hair care and beauty care products

Online blogs in the fields of cosmetics, skincare, beauty, health, wellness, nutrition, travel, recipes, style, decorating, health and beauty news and cosmetic composition awareness

Information services, namely, providing a website featuring content regarding beauty, healthy living and lifestyle wellness; beauty consultation services
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General Information


Serial Number87513759
Word MarkCOUNTER
Filing DateSaturday, July 1, 2017
Status606 - ABANDONED - NO STATEMENT OF USE FILED
Status DateMonday, February 8, 2021
Registration Number0000000
Registration DateNOT AVAILABLE
Mark Drawing3000 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s)
Published for Opposition DateTuesday, November 7, 2017

Trademark Statements


Indication of Colors claimedColor is not claimed as a feature of the mark.
Description of MarkThe mark consists of the word "COUNTER" in the shape of the letter "C".
Goods and ServicesHealth and beauty products, namely, fragrances, non-medicated hair care preparations, skin care preparations, body care preparations, nail care preparations, and color cosmetics
Goods and ServicesDietary and nutritional supplements
Goods and ServicesBrushes, namely, cosmetic brushes, lip brushes; Grooming kits comprising the foregoing brushes for cosmetic use; Grooming accessories for personal use, namely, personal grooming kits comprising cosmetic brushes, and non-medicated skin preparations all sold as a unit
Goods and ServicesOnline retail store services featuring cosmetics, skin care, hair care and beauty care products and grooming accessories; Network marketing services; Direct marketing services; Providing a subscription-based customer loyalty membership program through issuance and processing of rewards, namely, directed donations to one of a pre-selected list of non-profit entities, for cosmetic purchases; Providing consumer product information about ingredient selection for cosmetics, skin care, hair care and beauty care products; Providing consumer product information via the Internet about ingredient selection for use in connection with cosmetics, skin care, hair care and beauty care products
Goods and ServicesOnline blogs in the fields of cosmetics, skincare, beauty, health, wellness, nutrition, travel, recipes, style, decorating, health and beauty news and cosmetic composition awareness
Goods and ServicesInformation services, namely, providing a website featuring content regarding beauty, healthy living and lifestyle wellness; beauty consultation services

Classification Information


International Class003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices.
US Class Codes001, 004, 006, 050, 051, 052
Class Status Code6 - Active
Class Status DateMonday, July 10, 2017
Primary Code003
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class005 - Pharmaceutical and veterinary preparations; sanitary preparations for medical purposes; dietetic substances adapted for medical use, food for babies; plasters, materials for dressings; material for stopping teeth, dental wax; disinfectants; preparations for destroying vermin; fungicides, herbicides.
US Class Codes006, 018, 044, 046, 051, 052
Class Status Code6 - Active
Class Status DateMonday, July 10, 2017
Primary Code005
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class021 - Household or kitchen utensils and containers; combs and sponges; brushes (except paint brushes); brush-making materials; articles for cleaning purposes; steel-wool; unworked or semi-worked glass (except glass used in building); glassware, porcelain and earthenware not included in other classes.
US Class Codes002, 013, 023, 029, 030, 033, 040, 050
Class Status Code6 - Active
Class Status DateMonday, July 10, 2017
Primary Code021
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateMonday, July 10, 2017
Primary Code035
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class041 - Education; providing of training; entertainment; sporting and cultural activities.
US Class Codes100, 101, 107
Class Status Code6 - Active
Class Status DateMonday, July 10, 2017
Primary Code041
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class044 - Medical services; veterinary services; hygienic and beauty care for human beings or animals; agriculture, horticulture and forestry services.
US Class Codes100, 101
Class Status Code6 - Active
Class Status DateMonday, July 10, 2017
Primary Code044
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

Trademark Owner History


Party NameCOUNTER BRANDS, LLC
Party Type20 - Owner at Publication
Legal Entity Type16 - Limited Liability Company
AddressSanta Monica, CA 90401

Party NameCOUNTER BRANDS, LLC
Party Type10 - Original Applicant
Legal Entity Type16 - Limited Liability Company
AddressSANTA MONICA, CA 90404

Trademark Events


Event DateEvent Description
Monday, February 8, 2021ABANDONMENT NOTICE E-MAILED - NO USE STATEMENT FILED
Monday, February 8, 2021ABANDONMENT - NO USE STATEMENT FILED
Tuesday, July 14, 2020NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Saturday, July 11, 2020EXTENSION 5 GRANTED
Tuesday, June 23, 2020EXTENSION 5 FILED
Saturday, July 11, 2020CASE ASSIGNED TO INTENT TO USE PARALEGAL
Tuesday, June 23, 2020TEAS EXTENSION RECEIVED
Saturday, October 19, 2019NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Thursday, October 17, 2019EXTENSION 4 GRANTED
Thursday, October 17, 2019EXTENSION 4 FILED
Thursday, October 17, 2019TEAS EXTENSION RECEIVED
Tuesday, June 18, 2019NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Friday, June 14, 2019EXTENSION 3 GRANTED
Friday, June 14, 2019EXTENSION 3 FILED
Friday, June 14, 2019TEAS EXTENSION RECEIVED
Thursday, December 20, 2018NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Tuesday, December 18, 2018EXTENSION 2 GRANTED
Tuesday, December 18, 2018EXTENSION 2 FILED
Tuesday, December 18, 2018TEAS EXTENSION RECEIVED
Friday, August 24, 2018APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Friday, August 24, 2018TEAS CHANGE OF OWNER ADDRESS RECEIVED
Friday, June 29, 2018NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Wednesday, June 27, 2018EXTENSION 1 GRANTED
Wednesday, June 27, 2018EXTENSION 1 FILED
Wednesday, June 27, 2018TEAS EXTENSION RECEIVED
Tuesday, January 2, 2018NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Monday, November 27, 2017ASSIGNED TO EXAMINER
Tuesday, November 7, 2017OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, November 7, 2017PUBLISHED FOR OPPOSITION
Wednesday, October 18, 2017NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Thursday, September 28, 2017APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, September 27, 2017ASSIGNED TO EXAMINER
Tuesday, July 11, 2017NOTICE OF DESIGN SEARCH CODE E-MAILED
Monday, July 10, 2017NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM
Wednesday, July 5, 2017NEW APPLICATION ENTERED IN TRAM