COST U LESS Trademark

Trademark Overview


On Monday, October 29, 2007, a trademark application was filed for COST U LESS with the United States Patent and Trademark Office. The USPTO has given the COST U LESS trademark a serial number of 77316035. The federal status of this trademark filing is CANCELLED - SECTION 8 as of Friday, October 4, 2019. This trademark is owned by Keenan Holdings, Inc.. The COST U LESS trademark is filed in the Advertising, Business and Retail Services category with the following description:

Promotion of financial and insurance services, on behalf of third parties; Connecting buyers and sellers of financial assets
cost u less

General Information


Serial Number77316035
Word MarkCOST U LESS
Filing DateMonday, October 29, 2007
Status710 - CANCELLED - SECTION 8
Status DateFriday, October 4, 2019
Registration Number3584201
Registration DateTuesday, March 3, 2009
Mark Drawing3000 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s)
Published for Opposition DateTuesday, April 1, 2008

Trademark Statements


Indication of Colors claimedColor is not claimed as a feature of the mark.
Disclaimer with Predetermined Text"THE GRAPHIC REPRESENTATION OF THE MAP OF CALIFORNIA"
Description of MarkThe mark consists of the wording "COST-U-LESS", with the center of the "O" being comprised of a graphic representation of the map of California.
Goods and ServicesPromotion of financial and insurance services, on behalf of third parties; Connecting buyers and sellers of financial assets
Pseudo MarkCOST-YOU-LESS

Classification Information


International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code2 - Sec. 8 - Entire Registration
Class Status DateFriday, October 4, 2019
Primary Code035
First Use Anywhere DateWednesday, December 24, 2008
First Use In Commerce DateWednesday, December 24, 2008

Trademark Owner History


Party NameSACRAMENTO AUTO INSURANCE CENTER, INC.
Party Type31 - New Owner After Registration
Legal Entity Type03 - Corporation
AddressHuntington Beach, CA 92647

Party NameKeenan Holdings, Inc.
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressRancho Cordova, CA 95742

Party NameKeenan Holdings, Inc.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressRancho Cordova, CA 95742

Party NameKeenan Holdings, Inc.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressRancho Cordova, CA 95742

Trademark Events


Event DateEvent Description
Wednesday, June 23, 2021ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Friday, October 4, 2019CANCELLED SEC. 8 (10-YR)/EXPIRED SECTION 9
Saturday, March 3, 2018COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Wednesday, December 28, 2016ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Wednesday, December 28, 2016TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Thursday, October 6, 2016ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Thursday, October 6, 2016TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Wednesday, October 14, 2015NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
Wednesday, October 14, 2015REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Wednesday, October 14, 2015CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Thursday, September 3, 2015TEAS SECTION 8 & 15 RECEIVED
Monday, August 17, 2015TEAS CHANGE OF CORRESPONDENCE RECEIVED
Monday, July 27, 2015TEAS CHANGE OF CORRESPONDENCE RECEIVED
Friday, October 17, 2014ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Friday, October 17, 2014TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Wednesday, November 21, 2012ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Monday, October 25, 2010ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Monday, October 25, 2010TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Wednesday, October 13, 2010ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Tuesday, March 3, 2009REGISTERED-PRINCIPAL REGISTER
Tuesday, January 27, 2009LAW OFFICE REGISTRATION REVIEW COMPLETED
Saturday, January 24, 2009ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Wednesday, January 14, 2009STATEMENT OF USE PROCESSING COMPLETE
Wednesday, December 24, 2008USE AMENDMENT FILED
Wednesday, January 14, 2009CASE ASSIGNED TO INTENT TO USE PARALEGAL
Wednesday, December 24, 2008TEAS STATEMENT OF USE RECEIVED
Tuesday, June 24, 2008NOA MAILED - SOU REQUIRED FROM APPLICANT
Tuesday, April 1, 2008PUBLISHED FOR OPPOSITION
Wednesday, March 12, 2008NOTICE OF PUBLICATION
Tuesday, February 26, 2008LAW OFFICE PUBLICATION REVIEW COMPLETED
Monday, February 25, 2008APPROVED FOR PUB - PRINCIPAL REGISTER
Monday, February 25, 2008EXAMINER'S AMENDMENT ENTERED
Monday, February 25, 2008NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Monday, February 25, 2008EXAMINERS AMENDMENT E-MAILED
Monday, February 25, 2008EXAMINERS AMENDMENT -WRITTEN
Monday, February 11, 2008DATA MODIFICATION COMPLETED
Monday, February 11, 2008ASSIGNED TO LIE
Friday, February 8, 2008TEAS RESPONSE TO OFFICE ACTION RECEIVED
Saturday, February 9, 2008NOTIFICATION OF EXAMINER'S AMENDMENT/PRIORITY ACTION E-MAILED
Saturday, February 9, 2008EXAMINER'S AMENDMENT/PRIORITY ACTION E-MAILED
Saturday, February 9, 2008EXAMINERS AMENDMENT AND/OR PRIORITY ACTION - COMPLETED
Saturday, February 9, 2008REMOVED FROM TEAS PLUS
Friday, February 8, 2008ASSIGNED TO EXAMINER
Friday, November 2, 2007NOTICE OF DESIGN SEARCH CODE MAILED
Thursday, November 1, 2007NEW APPLICATION ENTERED IN TRAM