| Serial Number | 85190021 |
| Word Mark | COOL CHOICE |
| Filing Date | Friday, December 3, 2010 |
| Status | 800 - REGISTERED AND RENEWED |
| Status Date | Wednesday, December 8, 2021 |
| Registration Number | 3993416 |
| Registration Date | Tuesday, July 12, 2011 |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, April 26, 2011 |
| Description of Mark | The mark consists of The words "COOL CHOICE", with the letters in the word "COOL" covered with ice, and appearing on top of the word "CHOICE". |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| Goods and Services | Fresh fruit and vegetables |
| International Class | 031 - Agricultural, horticultural and forestry products and grains not included in other classes; live animals; fresh fruits and vegetables; seeds, natural plants and flowers; foodstuffs for animals; malt. |
| US Class Codes | 001, 046 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, December 7, 2010 |
| Primary Code | 031 |
| First Use Anywhere Date | Tuesday, June 21, 1994 |
| First Use In Commerce Date | Tuesday, June 21, 1994 |
| Party Name | PREMIUM VALLEY PRODUCE, INC. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Scottsdale, AZ 852605354 |
| Party Name | PREMIUM VALLEY PRODUCE, INC. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Salinas, CA 93901 |
| Party Name | PREMIUM VALLEY PRODUCE, INC. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Salinas, CA 93901 |
| Event Date | Event Description |
| Wednesday, December 8, 2010 | NOTICE OF DESIGN SEARCH CODE MAILED |
| Thursday, March 10, 2011 | ASSIGNED TO EXAMINER |
| Tuesday, March 15, 2011 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Tuesday, December 7, 2010 | NEW APPLICATION ENTERED |
| Tuesday, December 7, 2010 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Tuesday, April 26, 2011 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, July 12, 2011 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, July 11, 2017 | TEAS SECTION 8 & 15 RECEIVED |
| Sunday, July 12, 2020 | COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED |
| Tuesday, April 26, 2011 | PUBLISHED FOR OPPOSITION |
| Thursday, August 17, 2017 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Thursday, August 17, 2017 | REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK. |
| Thursday, August 17, 2017 | NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED |
| Monday, July 12, 2021 | TEAS SECTION 8 & 9 RECEIVED |
| Wednesday, December 8, 2021 | REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS) |
| Wednesday, December 8, 2021 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Wednesday, December 8, 2021 | REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED |
| Wednesday, December 8, 2021 | NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED |
| Friday, August 15, 2025 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Friday, August 15, 2025 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Friday, August 15, 2025 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |