CONTROVERSY: IT'S JUST A GAME Trademark
Trademark Overview
On Thursday, January 29, 2026, a trademark application was filed for CONTROVERSY: IT'S JUST A GAME with the United States Patent and Trademark Office. The USPTO has given the CONTROVERSY: IT'S JUST A GAME trademark a serial number of 99623358. The federal status of this trademark filing is RESPONSE AFTER NON-FINAL ACTION - ENTERED as of Wednesday, June 3, 2026. This trademark is owned by Smartie Books, Inc. The CONTROVERSY: IT'S JUST A GAME trademark is filed in the Toys & Sporting Goods Products category with the following description:
Playing card game accessories, namely, playing card cases, playing card holders, mats for use in connection with playing card games, playing card shuffling devices and dice
General Information
| Serial Number | 99623358 |
| Word Mark | CONTROVERSY: IT'S JUST A GAME |
| Filing Date | Thursday, January 29, 2026 |
| Status | 661 - RESPONSE AFTER NON-FINAL ACTION - ENTERED |
| Status Date | Wednesday, June 3, 2026 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | NOT AVAILABLE |
Trademark Statements
| Pseudo Mark | CONTROVERSY IT IS JUST A GAME |
| Goods and Services | Playing card game accessories, namely, playing card cases, playing card holders, mats for use in connection with playing card games, playing card shuffling devices and dice |
Classification Information
| International Class | 028 - Games and playthings; gymnastic and sporting articles not included in other classes; decorations for Christmas trees. |
| US Class Codes | 022, 023, 038, 050 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, January 29, 2026 |
| Primary Code | 028 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
Trademark Owner History
| Party Name | Smartie Books, Inc |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Harrington Park, NJ 07640
US |
Trademark Events
| Event Date | Event Description |
| Thursday, January 29, 2026 | NEW APPLICATION ENTERED |
| Thursday, January 29, 2026 | APPLICATION FILING RECEIPT MAILED |
| Friday, May 22, 2026 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Thursday, May 28, 2026 | ASSIGNED TO EXAMINER |
| Friday, May 29, 2026 | NON-FINAL ACTION WRITTEN |
| Friday, May 29, 2026 | NON-FINAL ACTION E-MAILED |
| Friday, May 29, 2026 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Wednesday, June 3, 2026 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Wednesday, June 3, 2026 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Wednesday, June 3, 2026 | TEAS/EMAIL CORRESPONDENCE ENTERED |
