CONTINUOUS WHITE Trademark
Trademark Overview
On Friday, February 20, 2026, a trademark application was filed for CONTINUOUS WHITE with the United States Patent and Trademark Office. The USPTO has given the CONTINUOUS WHITE trademark a serial number of 99662837. The federal status of this trademark filing is NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER as of Friday, February 20, 2026. This trademark is owned by Colgate-Palmolive. The CONTINUOUS WHITE trademark is filed in the Cosmetics & Cleaning Products category with the following description:
Toothpaste; Teeth whitening preparations; Non-medicated mouthwashes
General Information
| Serial Number | 99662837 |
| Word Mark | CONTINUOUS WHITE |
| Filing Date | Friday, February 20, 2026 |
| Status | 630 - NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER |
| Status Date | Friday, February 20, 2026 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | NOT AVAILABLE |
Trademark Statements
| Goods and Services | Toothpaste; Teeth whitening preparations; Non-medicated mouthwashes |
| NOT AVAILABLE | "WHITE" |
Classification Information
| International Class | 003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices. |
| US Class Codes | 001, 004, 006, 050, 051, 052 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, February 20, 2026 |
| Primary Code | 003 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
Trademark Owner History
| Party Name | Colgate-Palmolive |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | New York, NY 10022
US |
Trademark Events
| Event Date | Event Description |
| Friday, February 20, 2026 | NEW APPLICATION ENTERED |
| Friday, February 20, 2026 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Friday, February 20, 2026 | APPLICATION FILING RECEIPT MAILED |
