| Serial Number | 76061410 |
| Word Mark | COMMERCIAL CHOICE |
| Filing Date | Thursday, June 1, 2000 |
| Status | 800 - REGISTERED AND RENEWED |
| Status Date | Wednesday, September 22, 2021 |
| Registration Number | 2455327 |
| Registration Date | Tuesday, May 29, 2001 |
| Mark Drawing | 1 - Typeset: Word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, March 6, 2001 |
| Goods and Services | Satellite television transmission and broadcasting services; pay-per-view television transmission services |
| Goods and Services | Television programming in the nature of a package of entertainment, news, financial, music, and sports channels; [ television production services; ] and distribution of television programs for others |
| International Class | 038 - Services allowing people to communicate with another by a sensory means. |
| US Class Codes | 100, 101, 104 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, August 3, 2000 |
| Primary Code | 038 |
| First Use Anywhere Date | Tuesday, January 17, 1995 |
| First Use In Commerce Date | Tuesday, January 17, 1995 |
| International Class | 041 - Education; providing of training; entertainment; sporting and cultural activities. |
| US Class Codes | 100, 101, 107 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, August 3, 2000 |
| Primary Code | 041 |
| First Use Anywhere Date | Tuesday, January 17, 1995 |
| First Use In Commerce Date | Tuesday, January 17, 1995 |
| Party Name | UBS AG, STAMFORD BRANCH |
| Party Type | 33 - New Owner After Registration |
| Legal Entity Type | 99 - Other |
| Address | STAMFORD, CT 06901 |
| Party Name | UBS AG, STAMFORD BRANCH |
| Party Type | 32 - New Owner After Registration |
| Legal Entity Type | 99 - Other |
| Address | STAMFORD, CT 06901 |
| Party Name | DIRECTV, LLC |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | El Segundo, CA 90245 |
| Party Name | DIRECTV, INC. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | El Segundo, CA 90245 |
| Party Name | DIRECTV, INC. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | El Segundo, CA 90245 |
| Party Name | DIRECTV, INC. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | El Segundo, CA 90245 |
| Event Date | Event Description |
| Thursday, November 30, 2000 | ASSIGNED TO EXAMINER |
| Tuesday, December 12, 2000 | ASSIGNED TO EXAMINER |
| Sunday, December 17, 2000 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, February 21, 2001 | NOTICE OF PUBLICATION |
| Tuesday, March 6, 2001 | PUBLISHED FOR OPPOSITION |
| Tuesday, May 29, 2001 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, October 17, 2006 | CASE FILE IN TICRS |
| Thursday, January 25, 2007 | TEAS SECTION 8 & 15 RECEIVED |
| Thursday, January 25, 2007 | REGISTERED - SEC. 8 (6-YR) & SEC. 15 FILED |
| Thursday, March 8, 2007 | ASSIGNED TO PARALEGAL |
| Saturday, March 10, 2007 | REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK. |
| Thursday, May 26, 2011 | TEAS SECTION 8 & 9 RECEIVED |
| Tuesday, May 31, 2011 | REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED |
| Tuesday, May 31, 2011 | REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS) |
| Wednesday, April 4, 2012 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Friday, May 29, 2020 | COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED |
| Wednesday, May 19, 2021 | TEAS SECTION 8 & 9 RECEIVED |
| Wednesday, August 11, 2021 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY |
| Wednesday, August 18, 2021 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY |
| Wednesday, September 22, 2021 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Wednesday, September 22, 2021 | REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED |
| Wednesday, September 22, 2021 | REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS) |
| Wednesday, September 22, 2021 | NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED |
| Tuesday, February 8, 2022 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Tuesday, February 8, 2022 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Tuesday, February 8, 2022 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Tuesday, February 8, 2022 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Tuesday, February 8, 2022 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Wednesday, January 31, 2024 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY |
| Wednesday, November 26, 2025 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY |
| Wednesday, November 26, 2025 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Monday, December 1, 2025 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY |
| Monday, December 1, 2025 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |