| Serial Number | 97352813 |
| Word Mark | COMEBACK KING THE EXCELSIOR SOUTH AFRICA JACOBUS DE WET DE WET FAMILY ANNO 1859 |
| Filing Date | Thursday, April 7, 2022 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, May 23, 2023 |
| Registration Number | 7060107 |
| Registration Date | Tuesday, May 23, 2023 |
| Mark Drawing | 3000 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, March 7, 2023 |
| Description of Mark | The mark consists of vertical rectangle with crosshatched background decorated with grape leaves, grape cluster, and simple flowers. Each corner is decorated with a feather. The rectangle is vertically bisected with a strip with a striped border and flower decorations. Overlayed in the middle is another rectangle with a decorative dotted, striped, and line drawing border. The next layer is comprised of a circle with a decorative border of laurel leaf with flower decoration and geometric line drawings.At the top of the decorative boarder is the wording "JACOBUS DE WET".At the bottom of the circle is a decorative circle with a dotted and stripped border with a simple flower drawing in the middle.Within the circle is the wording "THE EXCELSIOR" and "SOUTH AFRICA".At the top of the circle is a cross hatched shield consisting of a crown and a horse with a banner wrapped around the horses neck and held in its mouth. The banner reads "ANNO 1859 DE WET FAMILY". The final layer of design consists of a rectangle with a striped border on top and bottom which reads "COMEBACK KING". The "C" character of "COMEBACK" is a decorative depiction. |
| Name/Portrait Description and/or Consent Statement | The name(s), portrait(s), and/or signature(s) shown in the mark does not identify a particular living individual. |
| Pseudo Mark | THE COME BACK KING EXCELSIOR SOUTH AFRICA JACOBUS DE WET DE WET FAMILY ANNO ONE THOUSAND EIGHT HUNDRED FIFTY NINE THE COME BACK KING EXCELSIOR SOUTH AFRICA JACOBUS DE WET DE WET FAMILY ANNO EIGHTEEN FIFTY NINE THE COME BACK KING EXCELSIOR SOUTH AFRICA JACOBUS DE WET DE WET FAMILY ANNO ONE EIGHT FIVE NINE |
| Translation of Words in Mark | The English translation of "ANNO" in the mark is "year". |
| Goods and Services | Alcoholic beverages, except beers; Alcoholic preparations for making beverages, namely, alcoholic cocktail mixes, alcoholic extracts; alcoholic cocktail mixes; alcoholic extracts; alcoholic fruit extracts |
| Disclaimer with Predetermined Text | "ANNO 1859" AND "FAMILY" AND "SOUTH AFRICA" |
| International Class | 033 - Alcoholic beverages (except beers). |
| US Class Codes | 047, 049 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, February 2, 2023 |
| Primary Code | 033 |
| First Use Anywhere Date | Tuesday, June 23, 2015 |
| First Use In Commerce Date | Monday, January 9, 2017 |
| Party Name | Excelsior Marketing (Pty) Ltd |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 82 - NOT AVAILABLE |
| Address | Ashton, Western Cape 6715 ZA |
| Party Name | Excelsior Marketing (Pty) Ltd |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 82 - NOT AVAILABLE |
| Address | Ashton, Western Cape 6715 ZA |
| Party Name | Excelsior Marketing (Pty) Ltd |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 82 - NOT AVAILABLE |
| Address | Ashton, Western Cape 6715 ZA |
| Event Date | Event Description |
| Tuesday, May 23, 2023 | NOTICE OF REGISTRATION CONFIRMATION EMAILED |
| Tuesday, May 23, 2023 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, March 7, 2023 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, March 7, 2023 | PUBLISHED FOR OPPOSITION |
| Wednesday, February 15, 2023 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Thursday, February 2, 2023 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Thursday, February 2, 2023 | EXAMINER'S AMENDMENT ENTERED |
| Thursday, February 2, 2023 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Thursday, February 2, 2023 | EXAMINERS AMENDMENT E-MAILED |
| Thursday, February 2, 2023 | EXAMINERS AMENDMENT -WRITTEN |
| Wednesday, February 1, 2023 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Wednesday, February 1, 2023 | NON-FINAL ACTION E-MAILED |
| Wednesday, February 1, 2023 | NON-FINAL ACTION WRITTEN |
| Tuesday, January 24, 2023 | ASSIGNED TO EXAMINER |
| Wednesday, April 13, 2022 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Tuesday, April 12, 2022 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Monday, April 11, 2022 | NEW APPLICATION ENTERED |