COLOR IS THE NEW MAKE UP Trademark

Trademark Overview


On Tuesday, December 27, 2016, a trademark application was filed for COLOR IS THE NEW MAKE UP with the United States Patent and Trademark Office. The USPTO has given the COLOR IS THE NEW MAKE UP trademark a serial number of 87281521. The federal status of this trademark filing is CANCELLED - SECTION 8 as of Monday, July 22, 2024. This trademark is owned by L'Oreal. The COLOR IS THE NEW MAKE UP trademark is filed in the Cosmetics & Cleaning Products, Education & Entertainment Services, and Medical & Beauty Services & Agricultural Services categories with the following description:

Provision of an interactive website and non-downloadable videos, electronic letters, electronic magazines, announcements and presentation of new products and launches, presentation of novelties and trends, advice, recommendations, information, all related to hair and cosmetics

Shampoos; gels, sprays, mousses, balms, creams, powders, oils, wax, serums, lotions, masks for hair styling and hair care; hair strengthener preparations; hair lacquers; hair colouring and hair decolorant preparations; protective treatments for coloured hair; permanent waving and curling preparations; hair straightening preparations

Providing information and advice on hygiene and beauty care to consumers on the choice of cosmetic and hair products
color is the new make up

General Information


Serial Number87281521
Word MarkCOLOR IS THE NEW MAKE UP
Filing DateTuesday, December 27, 2016
Status710 - CANCELLED - SECTION 8
Status DateMonday, July 22, 2024
Registration Number5373040
Registration DateTuesday, January 9, 2018
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, October 3, 2017

Trademark Statements


Goods and ServicesProvision of an interactive website and non-downloadable videos, electronic letters, electronic magazines, announcements and presentation of new products and launches, presentation of novelties and trends, advice, recommendations, information, all related to hair and cosmetics
Goods and ServicesShampoos; gels, sprays, mousses, balms, creams, powders, oils, wax, serums, lotions, masks for hair styling and hair care; hair strengthener preparations; hair lacquers; hair colouring and hair decolorant preparations; protective treatments for coloured hair; permanent waving and curling preparations; hair straightening preparations
Goods and ServicesProviding information and advice on hygiene and beauty care to consumers on the choice of cosmetic and hair products

Classification Information


International Class003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices.
US Class Codes001, 004, 006, 050, 051, 052
Class Status Code2 - Sec. 8 - Entire Registration
Class Status DateMonday, July 22, 2024
Primary Code003
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class041 - Education; providing of training; entertainment; sporting and cultural activities.
US Class Codes100, 101, 107
Class Status Code2 - Sec. 8 - Entire Registration
Class Status DateMonday, July 22, 2024
Primary Code041
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class044 - Medical services; veterinary services; hygienic and beauty care for human beings or animals; agriculture, horticulture and forestry services.
US Class Codes100, 101
Class Status Code2 - Sec. 8 - Entire Registration
Class Status DateMonday, July 22, 2024
Primary Code044
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

Trademark Owner History


Party NameL'Oreal
Party Type30 - Original Registrant
Legal Entity Type99 - Other
AddressParis 75008
FR

Party NameL'Oreal
Party Type20 - Owner at Publication
Legal Entity Type99 - Other
AddressParis 75008
FR

Party NameL'Oreal
Party Type10 - Original Applicant
Legal Entity Type99 - Other
AddressParis 75008
FR

Trademark Events


Event DateEvent Description
Friday, December 30, 2016NEW APPLICATION ENTERED
Tuesday, March 14, 2017ASSIGNED TO EXAMINER
Tuesday, August 8, 2017ASSIGNED TO LIE
Monday, January 9, 2017NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Thursday, January 12, 2017TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Thursday, January 12, 2017ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Wednesday, January 18, 2017TEAS CHANGE OF CORRESPONDENCE RECEIVED
Tuesday, March 21, 2017SUSPENSION LETTER WRITTEN
Tuesday, March 21, 2017LETTER OF SUSPENSION E-MAILED
Tuesday, March 21, 2017NOTIFICATION OF LETTER OF SUSPENSION E-MAILED
Tuesday, July 11, 2017TEAS RESPONSE TO SUSPENSION INQUIRY RECEIVED
Monday, August 28, 2017APPROVED FOR PUB - PRINCIPAL REGISTER
Thursday, November 30, 2017NOTICE OF ALLOWANCE CANCELLED
Tuesday, January 9, 2018REGISTERED-PRINCIPAL REGISTER
Monday, January 9, 2023COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Monday, July 22, 2024CANCELLED SEC. 8 (6-YR)
Thursday, November 30, 20171(B) BASIS DELETED; PROCEED TO REGISTRATION
Thursday, August 10, 2017CORRESPONDENCE RECEIVED IN LAW OFFICE
Thursday, August 10, 2017TEAS/EMAIL CORRESPONDENCE ENTERED
Wednesday, September 13, 2017NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, October 3, 2017PUBLISHED FOR OPPOSITION
Tuesday, October 3, 2017OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, November 28, 2017NOA E-MAILED - SOU REQUIRED FROM APPLICANT