COLGATE TOTAL Trademark

Trademark Overview


On Monday, July 11, 1994, a trademark application was filed for COLGATE TOTAL with the United States Patent and Trademark Office. The USPTO has given the COLGATE TOTAL trademark a serial number of 74548044. The federal status of this trademark filing is CANCELLED - SECTION 8 as of Saturday, May 14, 2005. This trademark is owned by COLGATE-PALMOLIVE COMPANY. The COLGATE TOTAL trademark is filed in the Cosmetics & Cleaning Products category with the following description:

oral care products, namely, toothpaste
colgate total

General Information


Serial Number74548044
Word MarkCOLGATE TOTAL
Filing DateMonday, July 11, 1994
Status710 - CANCELLED - SECTION 8
Status DateSaturday, May 14, 2005
Registration Number2180887
Registration DateTuesday, August 11, 1998
Mark Drawing3T17 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s)
Published for Opposition DateTuesday, July 4, 1995

Trademark Statements


Description of MarkThe background is white, with repeating parallel lines on a bias. The trademark "COLGATE" is in white, superimposed upon a red panel, with a narrow blue border running along the bottom and right side of the panel. The toothbrush denoting the hour and minute hands on the face of the clock is in blue; Beginning counter-clockwise, the arrow head is in the colors yellow, red, blue, and ends with the color green. The trademark "TOTAL" is in blue, surrounded with an oval arrow spectrum design, in a spectrum of colors beginning at the arrow head in the color red, and continuing to the end in the colors yellow, green, blue, and ending with the color red.
Goods and Servicesoral care products, namely, toothpaste
Lining/Stippling StatementThe drawing is lined for colors red, blue, yellow and green.

Classification Information


International Class003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices.
US Class Codes001, 004, 006, 050, 051, 052
Class Status Code2 - Sec. 8 - Entire Registration
Class Status DateSaturday, May 14, 2005
Primary Code003
First Use Anywhere DateMonday, December 15, 1997
First Use In Commerce DateMonday, December 15, 1997

Trademark Owner History


Party NameCOLGATE-PALMOLIVE COMPANY
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressNew York, NY 10022

Party NameCOLGATE-PALMOLIVE COMPANY
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressNew York, NY 10022

Party NameCOLGATE-PALMOLIVE COMPANY
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressNew York, NY 10022

Trademark Events


Event DateEvent Description
Saturday, May 14, 2005CANCELLED SEC. 8 (6-YR)
Tuesday, August 11, 1998REGISTERED-PRINCIPAL REGISTER
Thursday, June 11, 1998ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Tuesday, June 9, 1998ASSIGNED TO EXAMINER
Monday, May 18, 1998STATEMENT OF USE PROCESSING COMPLETE
Thursday, March 26, 1998USE AMENDMENT FILED
Friday, October 24, 1997EXTENSION 4 GRANTED
Friday, September 26, 1997EXTENSION 4 FILED
Wednesday, May 7, 1997EXTENSION 3 GRANTED
Tuesday, March 25, 1997EXTENSION 3 FILED
Sunday, December 15, 1996EXTENSION 2 GRANTED
Wednesday, September 25, 1996EXTENSION 2 FILED
Tuesday, September 24, 1996EXTENSION 1 GRANTED
Tuesday, March 26, 1996EXTENSION 1 FILED
Monday, October 7, 1996REINSTATED
Wednesday, March 27, 1996ABANDONMENT - NO USE STATEMENT FILED
Tuesday, September 26, 1995NOA MAILED - SOU REQUIRED FROM APPLICANT
Tuesday, July 4, 1995PUBLISHED FOR OPPOSITION
Friday, June 2, 1995NOTICE OF PUBLICATION
Friday, December 2, 1994APPROVED FOR PUB - PRINCIPAL REGISTER
Monday, November 21, 1994EXAMINER'S AMENDMENT MAILED
Tuesday, November 15, 1994ASSIGNED TO EXAMINER