COLGATE TOTAL Trademark

Trademark Overview


On Friday, June 10, 1994, a trademark application was filed for COLGATE TOTAL with the United States Patent and Trademark Office. The USPTO has given the COLGATE TOTAL trademark a serial number of 74535764. The federal status of this trademark filing is CANCELLED - SECTION 8 as of Saturday, May 16, 2009. This trademark is owned by COLGATE-PALMOLIVE COMPANY. The COLGATE TOTAL trademark is filed in the Cosmetics & Cleaning Products category with the following description:

oral care products, namely, toothpaste
colgate total

General Information


Serial Number74535764
Word MarkCOLGATE TOTAL
Filing DateFriday, June 10, 1994
Status710 - CANCELLED - SECTION 8
Status DateSaturday, May 16, 2009
Registration Number2187993
Registration DateTuesday, September 8, 1998
Mark Drawing3T07 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s)
Published for Opposition DateTuesday, March 14, 1995

Trademark Statements


Description of MarkThe background is white, with repeating grey parallel lines on a bias; the trademark "COLGATE" is in white, superimposed upon a red panel, with a narrow blue border running along the bottom and right side of the panel; the trademark "TOTAL" is in gold, surrounded with an oval arrow design, in a spectrum of colors beginning at the arrow head in the color red, and continuing to the end in the colors yellow, green, blue, and ending with the color red.
Goods and Servicesoral care products, namely, toothpaste
Lining/Stippling StatementThe drawing is lined for the colors yellow, green, blue, red and gold.

Classification Information


International Class003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices.
US Class Codes001, 004, 006, 050, 051, 052
Class Status Code2 - Sec. 8 - Entire Registration
Class Status DateSaturday, May 16, 2009
Primary Code003
First Use Anywhere DateMonday, December 15, 1997
First Use In Commerce DateMonday, December 15, 1997

Trademark Owner History


Party NameCOLGATE-PALMOLIVE COMPANY
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressNew York, NY 10022

Party NameCOLGATE-PALMOLIVE COMPANY
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressNew York, NY 10022

Party NameCOLGATE-PALMOLIVE COMPANY
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressNew York, NY 10022

Trademark Events


Event DateEvent Description
Friday, July 1, 2011ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Friday, July 1, 2011TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Saturday, May 16, 2009CANCELLED SEC. 8 (10-YR)/EXPIRED SECTION 9
Monday, October 25, 2004REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Tuesday, September 7, 2004REGISTERED - SEC. 8 (6-YR) & SEC. 15 FILED
Tuesday, September 7, 2004TEAS SECTION 8 & 15 RECEIVED
Tuesday, September 8, 1998REGISTERED-PRINCIPAL REGISTER
Tuesday, July 7, 1998ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Wednesday, July 1, 1998ASSIGNED TO EXAMINER
Wednesday, July 1, 1998ASSIGNED TO EXAMINER
Wednesday, July 1, 1998ASSIGNED TO EXAMINER
Tuesday, June 23, 1998STATEMENT OF USE PROCESSING COMPLETE
Tuesday, June 9, 1998EXTENSION 5 GRANTED
Tuesday, June 9, 1998USE AMENDMENT FILED
Tuesday, June 9, 1998EXTENSION 5 FILED
Friday, January 16, 1998EXTENSION 4 GRANTED
Thursday, December 4, 1997EXTENSION 4 FILED
Tuesday, June 24, 1997EXTENSION 3 GRANTED
Wednesday, June 4, 1997EXTENSION 3 FILED
Friday, March 7, 1997EXTENSION 2 GRANTED
Wednesday, December 11, 1996EXTENSION 2 FILED
Friday, March 14, 1997DIVISIONAL PROCESSING COMPLETE
Wednesday, December 11, 1996DIVISIONAL REQUEST RECEIVED
Friday, August 30, 1996EXTENSION 1 GRANTED
Monday, June 10, 1996EXTENSION 1 FILED
Tuesday, December 12, 1995NOA MAILED - SOU REQUIRED FROM APPLICANT
Wednesday, April 12, 1995EXTENSION OF TIME TO OPPOSE RECEIVED
Tuesday, March 14, 1995PUBLISHED FOR OPPOSITION
Friday, February 10, 1995NOTICE OF PUBLICATION
Monday, November 7, 1994APPROVED FOR PUB - PRINCIPAL REGISTER
Tuesday, October 25, 1994EXAMINER'S AMENDMENT MAILED
Thursday, October 20, 1994ASSIGNED TO EXAMINER