| Serial Number | 87635660 |
| Word Mark | COGNANT |
| Filing Date | Thursday, October 5, 2017 |
| Status | 605 - ABANDONED - EXPRESS AFTER PUB |
| Status Date | Monday, September 17, 2018 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 3000 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, March 20, 2018 |
| Indication of Colors claimed | The color(s) yellow, green, blue, and white is/are claimed as a feature of the mark. |
| Description of Mark | The mark consists of four partial rectangles in yellow, green, and blue stacked on top of the "COGNANT" word in white. The color black represents background only and is not part of the mark. |
| Goods and Services | Advertising, marketing and promotional services; Advertising and marketing services, namely, providing advertising and business marketing consulting and buying services; Media planning and placement services in connection with digital, mobile, social media, and traditional advertising; Providing marketing consulting and strategy in the fields of social media, social marketing, search marketing, consumer insights, creative, measurement and analytics, media planning and buying; Advertising and marketing services, namely, promoting the goods, services, and brand identity of third parties through digital, social media, and traditional marketing mediums; Business consulting and information services; Business monitoring and consulting services, namely, providing strategy, insight, marketing, and sales consulting, particularly specializing in the use of analytic and statistic models for the understanding and predicting of consumers, businesses, and market trends and actions; Advertising agency services; business marketing services, namely, planning, design, development, maintenance, tracking, and reporting of marketing activities; Developing and creating advertisements and marketing for others; Providing consulting services in the field of facilitating the planning, buying, and selling of media; analysis of advertising and customer communications data; analysis of advertising response; data processing services; conducting market research, surveys and business analysis; placing advertisements for others |
| Goods and Services | Computer services, namely, providing online non-downloadable software for allowing the user to create, manage, and deploy advertising and marketing campaigns; Computer services, namely, providing online non-downloadable software for management of business marketing activity, data, and content; Computer services, namely, providing online non-downloadable software for use in data mining, data query, data benchmarking, and data analysis for marketing activities; Computer services, namely, providing online non-downloadable software for use in online analytic processing, data analysis, reporting, and information delivery for marketing activities |
| Translation of Words in Mark | The wording "COGNANT" has no meaning in a foreign language. |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 8 - Abandoned |
| Class Status Date | Monday, September 17, 2018 |
| Primary Code | 035 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software. |
| US Class Codes | 100, 101 |
| Class Status Code | 8 - Abandoned |
| Class Status Date | Monday, September 17, 2018 |
| Primary Code | 042 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| Party Name | COGNANT LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | MOUNTAIN VIEW, CA 940402586 |
| Party Name | COGNANT LLC |
| Party Type | 11 - New Owner Before Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | MOUNTAIN VIEW, CA 940402586 |
| Party Name | Machine Zone, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Palo Alto, CA 94303 |
| Event Date | Event Description |
| Monday, September 17, 2018 | ABANDONMENT NOTICE MAILED - AFTER PUBLICATION |
| Monday, September 17, 2018 | ABANDONMENT - AFTER PUBLICATION |
| Thursday, September 13, 2018 | TEAS EXPRESS ABANDONMENT RECEIVED |
| Tuesday, May 15, 2018 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Tuesday, May 15, 2018 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Wednesday, April 18, 2018 | EXTENSION OF TIME TO OPPOSE RECEIVED |
| Tuesday, March 20, 2018 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, March 20, 2018 | PUBLISHED FOR OPPOSITION |
| Wednesday, February 28, 2018 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Wednesday, February 14, 2018 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY |
| Wednesday, February 7, 2018 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Thursday, January 18, 2018 | EXAMINER'S AMENDMENT ENTERED |
| Thursday, January 18, 2018 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Thursday, January 18, 2018 | EXAMINERS AMENDMENT E-MAILED |
| Thursday, January 18, 2018 | EXAMINERS AMENDMENT -WRITTEN |
| Saturday, January 13, 2018 | ASSIGNED TO EXAMINER |
| Wednesday, December 13, 2017 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Friday, October 13, 2017 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Thursday, October 12, 2017 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM |
| Monday, October 9, 2017 | NEW APPLICATION ENTERED IN TRAM |