COFFEE FIRST. EVERYTHING ELSE SECOND. Trademark

Trademark Overview


On Wednesday, April 13, 2016, a trademark application was filed for COFFEE FIRST. EVERYTHING ELSE SECOND. with the United States Patent and Trademark Office. The USPTO has given the COFFEE FIRST. EVERYTHING ELSE SECOND. trademark a serial number of 86974985. The federal status of this trademark filing is CANCELLED - SECTION 8 as of Friday, October 20, 2023. This trademark is owned by Peet's Operating Company, Inc.. The COFFEE FIRST. EVERYTHING ELSE SECOND. trademark is filed in the Advertising, Business and Retail Services category with the following description:

Drive-through retail store services featuring coffee and related goods; Retail store and catalog mail order services featuring coffees, teas, spices, candies, mugs, cups, dishware, and coffee and tea making and serving accessories; issuing gift cards and gift certificates which may then be redeemed for goods or services; advertising services for others, namely, market research for others, and promoting the sale of goods and services of others through the use of in-store business merchandising display arrangement services and through the distribution of catalogs of others; providing an online website featuring consumer information relating to the use of coffees, teas, spices, candies, mugs, cups, dishware, and coffee and tea making and serving accessories
coffee first. everything else second.

General Information


Serial Number86974985
Word MarkCOFFEE FIRST. EVERYTHING ELSE SECOND.
Filing DateWednesday, April 13, 2016
Status710 - CANCELLED - SECTION 8
Status DateFriday, October 20, 2023
Registration Number5178078
Registration DateTuesday, April 4, 2017
Mark Drawing4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, September 20, 2016

Trademark Statements


Goods and ServicesDrive-through retail store services featuring coffee and related goods; Retail store and catalog mail order services featuring coffees, teas, spices, candies, mugs, cups, dishware, and coffee and tea making and serving accessories; issuing gift cards and gift certificates which may then be redeemed for goods or services; advertising services for others, namely, market research for others, and promoting the sale of goods and services of others through the use of in-store business merchandising display arrangement services and through the distribution of catalogs of others; providing an online website featuring consumer information relating to the use of coffees, teas, spices, candies, mugs, cups, dishware, and coffee and tea making and serving accessories

Classification Information


International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code2 - Sec. 8 - Entire Registration
Class Status DateFriday, October 20, 2023
Primary Code035
First Use Anywhere DateWednesday, March 16, 2016
First Use In Commerce DateWednesday, March 16, 2016

Trademark Owner History


Party NamePEET'S COFFEE, INC.
Party Type31 - New Owner After Registration
Legal Entity Type03 - Corporation
AddressEMERYVILLE, CA 94608

Party NamePeet's Operating Company, Inc.
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressEmeryville, CA 94608

Party NamePeet's Operating Company, Inc.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressEmeryville, CA 94608

Party NamePeet's Operating Company, Inc.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressEmeryville, CA 94608

Trademark Events


Event DateEvent Description
Friday, October 20, 2023CANCELLED SEC. 8 (6-YR)
Monday, April 4, 2022COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Thursday, April 22, 2021ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Wednesday, January 3, 2018ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Wednesday, June 7, 2017AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Tuesday, April 4, 2017REGISTERED-PRINCIPAL REGISTER
Tuesday, February 28, 2017NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Monday, February 27, 2017ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Thursday, February 23, 2017DATA MODIFICATION COMPLETED
Tuesday, February 14, 2017STATEMENT OF USE PROCESSING COMPLETE
Friday, January 27, 2017USE AMENDMENT FILED
Tuesday, February 14, 2017CASE ASSIGNED TO INTENT TO USE PARALEGAL
Friday, January 27, 2017TEAS STATEMENT OF USE RECEIVED
Friday, January 27, 2017TEAS POST PUBLICATION AMENDMENT RECEIVED
Tuesday, November 15, 2016NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Tuesday, September 20, 2016OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, September 20, 2016PUBLISHED FOR OPPOSITION
Wednesday, August 31, 2016NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Thursday, August 18, 2016LAW OFFICE PUBLICATION REVIEW COMPLETED
Wednesday, August 10, 2016ASSIGNED TO LIE
Thursday, July 28, 2016APPROVED FOR PUB - PRINCIPAL REGISTER
Thursday, July 28, 2016EXAMINER'S AMENDMENT ENTERED
Thursday, July 28, 2016NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Thursday, July 28, 2016EXAMINERS AMENDMENT E-MAILED
Thursday, July 28, 2016EXAMINERS AMENDMENT -WRITTEN
Wednesday, July 27, 2016ASSIGNED TO EXAMINER
Monday, April 18, 2016NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Saturday, April 16, 2016NEW APPLICATION ENTERED