| Serial Number | 86974938 |
| Word Mark | COFFEE FIRST. EVERYTHING ELSE SECOND. |
| Filing Date | Wednesday, April 13, 2016 |
| Status | 710 - CANCELLED - SECTION 8 |
| Status Date | Friday, October 20, 2023 |
| Registration Number | 5178077 |
| Registration Date | Tuesday, April 4, 2017 |
| Mark Drawing | 4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, September 6, 2016 |
| Goods and Services | Coffee |
| International Class | 030 - Coffee, tea, cocoa, sugar, rice, tapioca, sago, artificial coffee; flour and preparations made from cereals, bread, pastry and confectionery, ices; honey, treacle; yeast, baking powder; salt, mustard; vinegar, sauces (condiments); spices; ice. |
| US Class Codes | 046 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, October 20, 2023 |
| Primary Code | 030 |
| First Use Anywhere Date | Wednesday, March 16, 2016 |
| First Use In Commerce Date | Wednesday, March 16, 2016 |
| Party Name | PEET'S COFFEE, INC. |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 03 - Corporation |
| Address | EMERYVILLE, CA 94608 |
| Party Name | Peet's Operating Company, Inc. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Emeryville, CA 94608 |
| Party Name | Peet's Operating Company, Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Emeryville, CA 94608 |
| Party Name | Peet's Operating Company, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Emeryville, CA 94608 |
| Event Date | Event Description |
| Friday, October 20, 2023 | CANCELLED SEC. 8 (6-YR) |
| Monday, April 4, 2022 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Thursday, April 22, 2021 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY |
| Wednesday, January 3, 2018 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY |
| Wednesday, June 7, 2017 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Tuesday, April 4, 2017 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, February 28, 2017 | NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED |
| Monday, February 27, 2017 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Tuesday, February 14, 2017 | STATEMENT OF USE PROCESSING COMPLETE |
| Friday, January 27, 2017 | USE AMENDMENT FILED |
| Tuesday, February 14, 2017 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Friday, January 27, 2017 | TEAS STATEMENT OF USE RECEIVED |
| Tuesday, November 1, 2016 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Tuesday, September 6, 2016 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, September 6, 2016 | PUBLISHED FOR OPPOSITION |
| Wednesday, August 17, 2016 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Thursday, July 28, 2016 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, July 27, 2016 | ASSIGNED TO EXAMINER |
| Monday, April 18, 2016 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Saturday, April 16, 2016 | NEW APPLICATION ENTERED |