| Serial Number | 98876147 |
| Word Mark | COFFEE FIRST. |
| Filing Date | Wednesday, November 27, 2024 |
| Status | 686 - PUBLISHED FOR OPPOSITION |
| Status Date | Tuesday, October 14, 2025 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, October 14, 2025 |
| Goods and Services | Coffee; Coffee based beverages; Beverages made of coffee; coffee-based iced beverages; Iced coffee; Prepared coffee and coffee based beverages; Coffee beans; Roasted coffee beans; Ground coffee beans; Coffee pods, filled; Coffee capsules containing coffee for brewing |
| Pseudo Mark | COFFEE FIRST |
| NOT AVAILABLE | "COFFEE" |
| International Class | 030 - Coffee, tea, cocoa, sugar, rice, tapioca, sago, artificial coffee; flour and preparations made from cereals, bread, pastry and confectionery, ices; honey, treacle; yeast, baking powder; salt, mustard; vinegar, sauces (condiments); spices; ice. |
| US Class Codes | 046 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, November 27, 2024 |
| Primary Code | 030 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| Party Name | Peet's Coffee, Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Emeryville, CA 94608 |
| Party Name | Peet's Coffee, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Emeryville, CA 94608 |
| Event Date | Event Description |
| Wednesday, November 27, 2024 | NEW APPLICATION ENTERED |
| Wednesday, May 14, 2025 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Tuesday, May 20, 2025 | ASSIGNED TO EXAMINER |
| Thursday, May 22, 2025 | NON-FINAL ACTION E-MAILED |
| Thursday, May 22, 2025 | NON-FINAL ACTION WRITTEN |
| Thursday, May 22, 2025 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Monday, August 11, 2025 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Monday, August 11, 2025 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Thursday, September 11, 2025 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, October 8, 2025 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, October 14, 2025 | PUBLISHED FOR OPPOSITION |
| Tuesday, October 14, 2025 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Monday, August 11, 2025 | CORRESPONDENCE RECEIVED IN LAW OFFICE |