COALITION FOR BETTER ADS Trademark

Trademark Overview


On Thursday, September 15, 2016, a trademark application was filed for COALITION FOR BETTER ADS with the United States Patent and Trademark Office. The USPTO has given the COALITION FOR BETTER ADS trademark a serial number of 87171935. The federal status of this trademark filing is SECTION 8 & 15 - ACCEPTED AND ACKNOWLEDGED as of Monday, September 18, 2023. This trademark is owned by IAB Technology Laboratory, Inc.. The COALITION FOR BETTER ADS trademark is filed in the Advertising, Business and Retail Services category with the following description:

Organizing, promoting and managing a program that addresses challenges posed by ad blockers to the ad-supported internet; Promoting collaboration within the ad-supported internet community to address challenges posed by ad blockers; Organizing, promoting and managing a program that encourages alternatives to the use of internet ad blockers to help respond to consumers' evolving expectations about their online advertising experience
coalition for better ads

General Information


Serial Number87171935
Word MarkCOALITION FOR BETTER ADS
Filing DateThursday, September 15, 2016
Status702 - SECTION 8 & 15 - ACCEPTED AND ACKNOWLEDGED
Status DateMonday, September 18, 2023
Registration Number5212639
Registration DateTuesday, May 30, 2017
Mark Drawing3000 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s)
Published for Opposition DateTuesday, March 14, 2017

Trademark Statements


Description of MarkThe mark consists of a solid rectangle design over which is superimposed an arrow design in the shape of a rectangle, followed by the words "COALITION FOR" over the words "BETTER ADS".
Indication of Colors claimedColor is not claimed as a feature of the mark.
Goods and ServicesOrganizing, promoting and managing a program that addresses challenges posed by ad blockers to the ad-supported internet; Promoting collaboration within the ad-supported internet community to address challenges posed by ad blockers; Organizing, promoting and managing a program that encourages alternatives to the use of internet ad blockers to help respond to consumers' evolving expectations about their online advertising experience
Disclaimer with Predetermined Text"COALITION FOR BETTER ADS"

Classification Information


International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateTuesday, September 20, 2016
Primary Code035
First Use Anywhere DateThursday, September 15, 2016
First Use In Commerce DateThursday, September 15, 2016

Trademark Owner History


Party NameCOALITION FOR BETTER ADS
Party Type30 - Original Registrant
Legal Entity Type54 - NOT AVAILABLE
AddressWASHINGTON, DC 20001

Party NameCOALITION FOR BETTER ADS
Party Type20 - Owner at Publication
Legal Entity Type54 - NOT AVAILABLE
AddressWASHINGTON, DC 200439998

Party NameCOALITION FOR BETTER ADS
Party Type11 - New Owner Before Publication
Legal Entity Type54 - NOT AVAILABLE
AddressWASHINGTON, DC 200439998

Party NameIAB Technology Laboratory, Inc.
Party Type10 - Original Applicant
Legal Entity Type99 - Other
AddressNew York, NY 10016

Trademark Events


Event DateEvent Description
Monday, September 18, 2023NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
Monday, September 18, 2023REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Monday, September 18, 2023CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Wednesday, March 15, 2023TEAS SECTION 8 & 15 RECEIVED
Monday, May 30, 2022COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Tuesday, May 30, 2017REGISTERED-PRINCIPAL REGISTER
Tuesday, March 14, 2017OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, March 14, 2017PUBLISHED FOR OPPOSITION
Wednesday, February 22, 2017NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Wednesday, February 1, 2017APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, January 11, 2017TEAS/EMAIL CORRESPONDENCE ENTERED
Tuesday, January 10, 2017CORRESPONDENCE RECEIVED IN LAW OFFICE
Tuesday, January 10, 2017TEAS RESPONSE TO OFFICE ACTION RECEIVED
Wednesday, January 4, 2017AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Thursday, December 22, 2016NOTIFICATION OF NON-FINAL ACTION E-MAILED
Thursday, December 22, 2016NON-FINAL ACTION E-MAILED
Thursday, December 22, 2016NON-FINAL ACTION WRITTEN
Wednesday, December 21, 2016ASSIGNED TO EXAMINER
Wednesday, September 21, 2016NOTICE OF DESIGN SEARCH CODE E-MAILED
Tuesday, September 20, 2016NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Monday, September 19, 2016NEW APPLICATION ENTERED