| Serial Number | 88110964 |
| Word Mark | CLOROX SCENTIVA |
| Filing Date | Monday, September 10, 2018 |
| Status | 702 - SECTION 8 & 15 - ACCEPTED AND ACKNOWLEDGED |
| Status Date | Thursday, December 18, 2025 |
| Registration Number | 5864199 |
| Registration Date | Tuesday, September 17, 2019 |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, November 20, 2018 |
| Description of Mark | The mark consists of a blue diamond with a yellow outline inside a larger red diamond with the text "CLOROX" in white with a blue outline, appearing slightly angled in the middle. Below the diamond is the text "SCENTIVA" in blue stylized and capitalized letters. The diamond design breaks a blue line above the word "SCENTIVA" which sits above another blue line. The blue lines begin and end with fade effect. |
| Indication of Colors claimed | The color(s) red, yellow, blue, white is/are claimed as a feature of the mark. |
| Translation of Words in Mark | The wording "SCENTIVA" has no meaning in a foreign language. |
| Goods and Services | All-purpose cleaners; disposable wipes impregnated with cleansing chemicals or compounds for household, non-cosmetic use; toilet bowl detergents |
| International Class | 003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices. |
| US Class Codes | 001, 004, 006, 050, 051, 052 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, September 18, 2018 |
| Primary Code | 003 |
| First Use Anywhere Date | Tuesday, April 30, 2019 |
| First Use In Commerce Date | Tuesday, April 30, 2019 |
| Party Name | The Clorox Company |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Oakland, CA 94612 |
| Party Name | The Clorox Company |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Oakland, CA 94612 |
| Party Name | The Clorox Company |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Oakland, CA 94612 |
| Event Date | Event Description |
| Thursday, September 13, 2018 | NEW APPLICATION ENTERED |
| Tuesday, September 18, 2018 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Wednesday, September 19, 2018 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Thursday, October 4, 2018 | ASSIGNED TO EXAMINER |
| Friday, October 5, 2018 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, October 31, 2018 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, November 20, 2018 | PUBLISHED FOR OPPOSITION |
| Tuesday, November 20, 2018 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, January 15, 2019 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Friday, June 28, 2019 | TEAS STATEMENT OF USE RECEIVED |
| Monday, July 22, 2019 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Friday, June 28, 2019 | USE AMENDMENT FILED |
| Monday, July 22, 2019 | STATEMENT OF USE PROCESSING COMPLETE |
| Tuesday, August 13, 2019 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Wednesday, August 14, 2019 | NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED |
| Tuesday, September 17, 2019 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, September 17, 2024 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Tuesday, September 16, 2025 | TEAS SECTION 8 & 15 RECEIVED |
| Thursday, December 18, 2025 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Thursday, December 18, 2025 | REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK. |
| Thursday, December 18, 2025 | NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED |