CLEVER YOUR INSURANCE.YOUR WAY. Trademark

Trademark Overview


On Wednesday, January 23, 2019, a trademark application was filed for CLEVER YOUR INSURANCE.YOUR WAY. with the United States Patent and Trademark Office. The USPTO has given the CLEVER YOUR INSURANCE.YOUR WAY. trademark a serial number of 88273074. The federal status of this trademark filing is REGISTERED as of Tuesday, September 28, 2021. This trademark is owned by New Horizons Insurance Company of Missouri. The CLEVER YOUR INSURANCE.YOUR WAY. trademark is filed in the Insurance & Financial Services category with the following description:

Insurance agencies; Insurance services, namely, underwriting, issuance and administration of auto, home, and life insurance; Providing insurance premium rate quotes via on-line, telephone and mail means
clever your insurance.your way.

General Information


Serial Number88273074
Word MarkCLEVER YOUR INSURANCE.YOUR WAY.
Filing DateWednesday, January 23, 2019
Status700 - REGISTERED
Status DateTuesday, September 28, 2021
Registration Number6502722
Registration DateTuesday, September 28, 2021
Mark Drawing3000 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s)
Published for Opposition DateTuesday, June 4, 2019

Trademark Statements


Indication of Colors claimedThe color(s) light blue, dark blue and gray is/are claimed as a feature of the mark.
Disclaimer with Predetermined Text"INSURANCE"
Description of MarkThe mark consists of a dog outlined in dark blue with gray shadowing wearing a light blue collar with a gray tag outlined in dark blue and light blue glasses. To the right is the wording "CLEVER" in dark blue with the letter "R" underlined with two light blue curved lines and located above the wording "YOUR INSURANCE. YOUR WAY." in light blue. The color white represents background, outlining, shading, and/or transparent areas and are not part of the mark.
Goods and ServicesInsurance agencies; Insurance services, namely, underwriting, issuance and administration of auto, home, and life insurance; Providing insurance premium rate quotes via on-line, telephone and mail means

Classification Information


International Class036 - Insurance; financial affairs; monetary affairs; real estate affairs.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateThursday, February 14, 2019
Primary Code036
First Use Anywhere DateSaturday, September 1, 2018
First Use In Commerce DateFriday, January 8, 2021

Trademark Owner History


Party NameNew Horizons Insurance Company of Missouri
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressJefferson City, MO 65109

Party NameNew Horizons Insurance Company of Missouri
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressJefferson City, MO 65109

Party NameNew Horizons Insurance Company of Missouri
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressJefferson City, MO 65109

Trademark Events


Event DateEvent Description
Tuesday, September 28, 2021REGISTERED-PRINCIPAL REGISTER
Friday, August 27, 2021NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Thursday, August 26, 2021ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Saturday, August 21, 2021TEAS/EMAIL CORRESPONDENCE ENTERED
Friday, August 20, 2021CORRESPONDENCE RECEIVED IN LAW OFFICE
Friday, August 20, 2021TEAS REQUEST FOR RECONSIDERATION RECEIVED
Tuesday, June 22, 2021NOTIFICATION OF FINAL REFUSAL EMAILED
Tuesday, June 22, 2021FINAL REFUSAL E-MAILED
Tuesday, June 22, 2021SU - FINAL REFUSAL - WRITTEN
Friday, May 28, 2021TEAS/EMAIL CORRESPONDENCE ENTERED
Friday, May 28, 2021CORRESPONDENCE RECEIVED IN LAW OFFICE
Wednesday, May 26, 2021TEAS RESPONSE TO OFFICE ACTION RECEIVED
Monday, March 15, 2021NOTIFICATION OF NON-FINAL ACTION E-MAILED
Monday, March 15, 2021NON-FINAL ACTION E-MAILED
Monday, March 15, 2021SU - NON-FINAL ACTION - WRITTEN
Tuesday, February 23, 2021STATEMENT OF USE PROCESSING COMPLETE
Saturday, January 30, 2021USE AMENDMENT FILED
Sunday, February 21, 2021CASE ASSIGNED TO INTENT TO USE PARALEGAL
Saturday, January 30, 2021TEAS STATEMENT OF USE RECEIVED
Saturday, July 4, 2020NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Thursday, July 2, 2020EXTENSION 2 GRANTED
Thursday, July 2, 2020EXTENSION 2 FILED
Thursday, July 2, 2020TEAS EXTENSION RECEIVED
Friday, January 10, 2020NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Wednesday, January 8, 2020EXTENSION 1 GRANTED
Wednesday, January 8, 2020EXTENSION 1 FILED
Wednesday, January 8, 2020TEAS EXTENSION RECEIVED
Tuesday, July 30, 2019NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Tuesday, June 4, 2019OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, June 4, 2019PUBLISHED FOR OPPOSITION
Wednesday, May 15, 2019NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Thursday, April 25, 2019ASSIGNED TO LIE
Thursday, April 11, 2019APPROVED FOR PUB - PRINCIPAL REGISTER
Thursday, April 11, 2019EXAMINER'S AMENDMENT ENTERED
Thursday, April 11, 2019NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Thursday, April 11, 2019EXAMINERS AMENDMENT E-MAILED
Thursday, April 11, 2019EXAMINERS AMENDMENT -WRITTEN
Thursday, April 4, 2019NOTIFICATION OF NON-FINAL ACTION E-MAILED
Thursday, April 4, 2019NON-FINAL ACTION E-MAILED
Thursday, April 4, 2019NON-FINAL ACTION WRITTEN
Thursday, April 4, 2019ASSIGNED TO EXAMINER
Thursday, March 21, 2019NOTICE OF DESIGN SEARCH CODE E-MAILED
Thursday, February 14, 2019NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM
Saturday, January 26, 2019NEW APPLICATION ENTERED IN TRAM