| Serial Number | 88474880 |
| Word Mark | CLEVER MAMA |
| Filing Date | Saturday, June 15, 2019 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, December 31, 2019 |
| Registration Number | 5949561 |
| Registration Date | Tuesday, December 31, 2019 |
| Mark Drawing | 3000 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, October 15, 2019 |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| Description of Mark | The mark consists of the stylized wording "CLEVER MAMA", a bent spoon design under the letters "LEVER M", three Chinese characters under the letters "AMA" and a crescent design above the eighth letter "A", a wavy circular outline surrounding the wording and design elements. |
| Goods and Services | Beverages made from milk; Beverages made from yoghurt; Candied fruit snacks; Candied nuts; Cheese food; Crystallised, frosted, frozen, and preserved fruit; Dairy-based beverages; Edible oils and fats, fish and meat preserves; Fruit-based organic food snacks; Fruit-based organic food snacks also containing grain, vegetables, nuts, seeds, chocolate; Fruit jellies; Fruit and soy based snack food; Jellies for food; Jellies, jams, compotes; Marinated meat, Marinated seafood, Marinated fish, Marinated poultry, Marinated vegetables; Meat preserves; Nut-based snack foods; Potato crisps; Preserved, dried and cooked fruit and vegetables; Tinned meat, fish, vegetables and fruits |
| Goods and Services | Bakery goods; Bakery goods and dessert items, namely, cakes, cookies, pastries, candies, and frozen confections for retail and wholesale distribution and consumption on or off the premises; Bakery goods and dessert items, namely, cheesecakes for retail and wholesale distribution and consumption on or off the premises; Biscuits and bread; Bread biscuits; Candy toppings for ice cream, cupcakes, brownies; Candy for food; Candy with caramel; Cereal-based snack food; Chocolates and chocolate based ready to eat candies and snacks; Confectionery, namely, pastilles; Dessert puddings; Edible fruit ices; Frozen confections; Fruit jelly candy; Ice cream desserts; Instant dessert puddings; Processed cereal-based food to be used as a breakfast food, snack food or ingredient for making other foods; Puddings; Sherbet mixes |
| Transliteration Statement | The non-Latin characters in the mark transliterate to "hao ma ma" and this means "good mother" in English. |
| International Class | 029 - Meat, fish, poultry and game; meat extracts; preserved, frozen, dried and cooked fruits and vegetables; jellies, jams, compotes; eggs, milk and milk products; edible oils and fats. |
| US Class Codes | 046 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, June 27, 2019 |
| Primary Code | 029 |
| First Use Anywhere Date | Thursday, July 12, 2018 |
| First Use In Commerce Date | Thursday, July 12, 2018 |
| International Class | 030 - Coffee, tea, cocoa, sugar, rice, tapioca, sago, artificial coffee; flour and preparations made from cereals, bread, pastry and confectionery, ices; honey, treacle; yeast, baking powder; salt, mustard; vinegar, sauces (condiments); spices; ice. |
| US Class Codes | 046 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, June 27, 2019 |
| Primary Code | 030 |
| First Use Anywhere Date | Thursday, July 12, 2018 |
| First Use In Commerce Date | Thursday, July 12, 2018 |
| Party Name | FUJIAN JINJIANG CLEVER MAMA FOOD CO., LTD. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 99 - Other |
| Address | Jinjiang 362200 CN |
| Party Name | FUJIAN JINJIANG CLEVER MAMA FOOD CO., LTD. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 99 - Other |
| Address | Jinjiang 362200 CN |
| Party Name | FUJIAN JINJIANG CLEVER MAMA FOOD CO., LTD. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 99 - Other |
| Address | Jinjiang 362200 CN |
| Event Date | Event Description |
| Tuesday, December 31, 2019 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, October 15, 2019 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, October 15, 2019 | PUBLISHED FOR OPPOSITION |
| Wednesday, September 25, 2019 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Monday, September 9, 2019 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Friday, September 6, 2019 | ASSIGNED TO EXAMINER |
| Friday, June 28, 2019 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Thursday, June 27, 2019 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM |
| Wednesday, June 19, 2019 | NEW APPLICATION ENTERED IN TRAM |