| Serial Number | 79430952 |
| Word Mark | CHUM CHURUM |
| Filing Date | Tuesday, July 8, 2025 |
| Status | 681 - PUBLICATION/ISSUE REVIEW COMPLETE |
| Status Date | Tuesday, January 20, 2026 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, February 10, 2026 |
| NOT AVAILABLE | The non-Latin characters in the mark transliterate to Chum Churum Su and this means Like the first time and water in English. |
| Goods and Services | Grain-based distilled alcoholic beverages; Korean distilled spirits (soju); low alcohol drinks, except beers, containing not more than 1.2% by volume of alcohol; alcoholic malt beverages, except beers; alcoholic beverages except beers; potable spirits; soju; sake. |
| Indication of Colors claimed | The color(s) white, black, blue and green is/are claimed as a feature of the mark. |
| Translation of Words in Mark | The English translation of Chum Churum is like the first time; the English translation of Su is water. |
| Description of Mark | The mark consists of the stylized wording "CHUM CHURUM" in white letters within a blue rounded rectangle, placed above bold Korean characters rendered in a black brushstroke style. To the right of the Korean wording appears a blue droplet design containing the white stylized Chinese character which has a meaning of "water." At the bottom are five rounded green squares featuring abstract natural imagery such as clouds, birds, and light reflections, evoking a sense of purity, freshness, and nature. |
| International Class | 033 - Alcoholic beverages (except beers). |
| US Class Codes | 047, 049 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, August 22, 2025 |
| Primary Code | 033 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| Party Name | LOTTE CHILSUNG BEVERAGE CO., LTD. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | KR |
| Event Date | Event Description |
| Friday, August 22, 2025 | SN ASSIGNED FOR SECT 66A APPL FROM IB |
| Monday, August 25, 2025 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Monday, August 25, 2025 | APPLICATION FILING RECEIPT MAILED |
| Tuesday, November 25, 2025 | ASSIGNED TO EXAMINER |
| Monday, December 1, 2025 | NON-FINAL ACTION WRITTEN |
| Tuesday, December 2, 2025 | NON-FINAL ACTION (IB REFUSAL) PREPARED FOR REVIEW |
| Wednesday, January 7, 2026 | REFUSAL PROCESSED BY MPU |
| Wednesday, January 7, 2026 | NON-FINAL ACTION MAILED - REFUSAL SENT TO IB |
| Wednesday, January 14, 2026 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Wednesday, January 14, 2026 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Wednesday, January 14, 2026 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Thursday, January 15, 2026 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Thursday, January 22, 2026 | REFUSAL PROCESSED BY IB |